Community engagement overview
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This document discusses the importance of community engagement for news organizations. It defines engagement as making listening, joining, leading, and enabling conversation a top priority to elevate journalism. The document outlines different types of engagement including outreach, conversation and collaboration. It provides many avenues for engagement, both online using tools like social media, and offline through in-person events. It emphasizes the importance of curating, authenticating, and attributing content from the community. Liveblogging, crowdsourcing, and other techniques for actively involving the community are also discussed.
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Community engagement overview
- 1. Why We Engage Steve Buttry sbuttry@journalregister.com York Daily Record/Sunday News November 9, 2011
- 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com
- 3. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 4. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
- 5. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 6. 3 types of engagement * • Outreach • Conversation • Collaboration * Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 7. Avenues of Engagement • Social media • Content submissions • Blogs • Interactive content • Crowdsourcing • Voting, contests • Breaking news • Comments • Stories • Schools, groups • Events • Feedback • Curation • Print • Aggregation • Face to face
- 8. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing • Look for people in the news • Ask for permission to use photos • Search (not all content is public)
- 9. • Engage on other pages, not just your own (and not just to promote) • Be conversational • Share links from other sources • Create a journalist page • If “friending” sources bothers you, address in profile
- 10. • Many more users • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 11. • Follow officials & agencies on beat • Twitter Search (advanced) • Hashtags (regular & spontaneous) • NearbyTweets • Breaking news • Crowdsourcing
- 12. Use other social tools, too
- 13. Why use Twitter? • It can save you time • It extends your reach • It’s an engaging, conversational tool • It’s great for connecting with eyewitnesses • Powerful real-time search
- 23. Tools to help w/ social media • Twitter Search (Advanced) • Facebook search • Nearby Tweets
- 24. What is curation? Museum curator: Journalism curator: • Studies topic • Studies topic • Chooses relevant • Chooses relevant content (other content (social sources & museum media, blogs, staff) collection) • Authenticates • Authenticates • Groups related items • Groups related items • Provides context • Provides context • Presents collected • Presents exhibit content
- 25. NPR’s Andy Carvin “I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly
- 26. Curation tools for journos • Google & other search engines • Twitter Search (advanced) • Other Social media search • Storify, Storyful, Chirpstory • Blackbird Pie • Quote URL
- 27. Curation sources • Social media (Twitter, Facebook, Flickr, YouTube …) • Blogs • Staff content (current & archives) • Other news media (yes, competition)
- 28. Authenticate & attribute • Ask: “How do you know that?” • Ask careful questions of crowd to help you vet & verify • Check links, tweets & information on sources • Link to original source • Attribute
- 30. Blog network • Covers areas we never covered • Varied voices • Recruit blogs overlapping your beats • Offer clubs liveblogging opportunities • Neighborhood, church, nonprofit newsletters
- 31. Don’t forget IRL Engage community in person: • Events • Community Media Lab • Tweetups • Community group meetings • In work, life routines
- 32. Why to liveblog • Immediacy • News value • Storytelling • Traffic • Community engagement, loyalty • Interactivity • Saving time
- 33. Liveblog formats • Update (time-stamp, reverse-chron) in blog or story template • Use CoverItLive • Use ScribbleLive • Live-tweet (on Twitter or feeding blog) • Video stream (w/liveblog) • Raw, edited or moderated
- 34. Tips, techniques • Short, frequent takes • Space isn’t an issue; engagement is • Liveblog becomes notebook for story • Consider links, polls, photos, audio, video • Promote live & replays • Tweet links to liveblog & replay • OK to step away for question, video, etc.
- 35. Managing liveblog & print story • Liveblog is notebook: cut, paste & edit • Note when you know you’ve written good lead or passage for story • Does summary (w/ web plug) work for print? • Plug “complete coverage” in liveblog
- 36. Liveblogging situations • Breaking story • Meeting • Festival, event • Trial • Daylong (Election Day, heat wave) • Sporting event (can use fans, HS journos) • Live chat
- 37. Why crowdsource? • It saves time • Connecting with sources has always been one of a journalist’s most important jobs • You bring more voices to your news reports • The crowd knows more than we do • You engage the community
- 38. Set the stage • Build engaged community (follow people, converse with them) • Use multiple platforms (Twitter, Facebook, website, blog, newspaper, IRL) • Do the groundwork (don’t expect the public to do your job; invite them to tell their stories)
- 39. Crowdsourcing tips • Say what you know • Say what you want to know • Say what you don’t know • Say what you need to know • Don’t spread rumors • Vet sources & information
- 40. Throughout the process • Seek story ideas & tips • Ask questions as you gather info • Share data with community • Ask public to continue the conversation
- 41. Varying situations • Investigations • Breaking news
- 43. Crowdsource
- 44. Crowdsource
- 45. Say what you don’t know
- 46. Varying situations • Investigations • Breaking news • Annual, seasonal stories • Community info • Crowdmaps • Supplement staff work • Seek photos
- 47. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • zombiejournalism.com
Editor's Notes
- We’ll discuss how reporters need to use social media to cover their beats more efficiently.
- We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
- We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
- The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.