The document outlines the essential aspects of digital transformation, emphasizing the importance of transforming business models, products, operational processes, workforce culture, and customer experience. It presents seven key lessons for effective implementation, including the necessity for open communication, strong leadership, and a culture encouraging experimentation. Moreover, it highlights the role of digital strategy in enhancing organizational capabilities and customer engagement.

1. DIGITAL
TRANSFORMATION
7 KEY LESSONS IN
IMPLEMENTATION
Tiffany St James
@tiffanystjames
@wetransmute

2. WHAT IS DIGITAL TRANSFORMATION?
Not just Digital First, but Digital is FUNDAMENTAL
“Digital services so good people prefer to use them” GOV.UK

3. 5 DIALS OF TRANSFORMATION
Vision
Strategy
Business
Model
Product
Operations
People
Customer
Experience
Culture
The Big 5 all Management Consultancies agree on

4. #1 TRANSFORM YOUR BUSINESS MODEL
Digital Modified Business, New Businesses, Globalisation

5. #2 TRANSFORM YOUR PRODUCT
Digital Modified Products, New Products

6. #3 TRANSFORM OPERATIONAL PROCESSES
Process Digitisation, Worker Enablement, Performance Management

7. #4 TRANSFORM YOUR PEOPLE
Culture of Excellence, Recruit on Aptitude, Digital Skills Intervention

8. #5 TRANSFORM CUSTOMER EXPERIENCE
Customer Understanding, Digital Offer Evolution, Channel Shift

9. 7 LESSONS IN
IMPLEMENTATION

10. #1 CHANGE IS LARGELY UNCOMFORTABLE
Ensure communications are open, clear and as swift as possible

11. #2 LEADERSHIP & VISION
Senior managers must have an interest in or desire for change

12. #3 LEAD FROM WHEREVER YOU ARE
Source: Kotter, Harvard Business School
Leadership vision is paramount, managers create smooth transition

13. #4 CULTURE & PHYSICAL ENVIRONMENT
Co-locate team that need greater understanding of each other.

14. #5 ENSURE PERMISSION TO BREAK STUFF

15. #6 MARRY UP
Make the internal digital experience as perfect as the external

16. #7 JFDI
Plan, yes. But DO. Have an unwavering focus on delivery

17. CLIENTS

18. DIGITAL TRANSFORMATION
CONSULTANCY
• Audience Mapping
• Audit: Digital Capabilities
• Audit: Digital Estate Effectiveness
• Audit: Social Media Estate Effectiveness
• Digital Academies and Corporate Universities
• Digital Intrepreneurship Programmes
• Digital Strategy
• Online Learning and Qualifications
• Social Media Content and Campaign Design and Delivery
• Social Media Listening and Business Intelligence
• Social Media Strategy and Implementation
• Social Media Policy and Playbooks
• Strategic Communications and Positioning
• Training Interventions for better capability

19. Hi, I'm a digital and social media strategist
working with large national businesses, global
HQs and Governments.
I've run my own previous consultancy for 12
years and am the Former Head of Social Media
for the UK Government, working within the UK
Government from no email to open data.
I'm a TED speaker on technology and digital
skills and listed as a UK leading digital thinker.
Hi, I'm an award-winning Digital Marketing
Consultant with a focus on combining SEO,
Social Media, Content Marketing, Email
Marketing & Measurement activities.
I've run my own consultancy, worked directly
for large clients and recently been the Head of
Digital at a London PR Agency.
It's now time to start something bigger, which
is what we are doing with Transmute.
Tiffany St James Charlie Southwell

20. @wetransmute
http://wetransmute.com