The document discusses navigating big data through social media and marketing. It emphasizes having clear objectives, understanding capabilities and talents, using the right tools tailored to objectives, and taking action through behavioral change models. Key aspects include focused objectives over social buzz, actionable insights over empty monitoring, and ensuring capable teams through training or hiring.

1. NAVIGATING BIG DATA
#whatstrending
B2B Social Media & Marketing
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/ @tiffanystjames

2. Make data intelligible
@Tiffany St James

3. @Tiffany St James

4. @Tiffany St James

5. What makes good information design?
[Source: http://www.informationisbeautiful.net] @Tiffany St James

6. Give context
@Tiffany St James

7. Carbon Footprint Calculator
@Tiffany St James

8. What do you need?
@Tiffany St James

9. Objectives: what are you trying to achieve?
There are only 6 functions
of social media in a
business context:
HR
PR
Direct Sales
Customer Service
Business Intelligence
Internal Comms
Be REALLY clear on your objectives before you start @TiffanyStJames

10. People capabilities
• Attitude
• Aptitude
• Capability
• Capacity
• New peeps vs training
• Culture
Understand your current talent and their aspirations:
train, develop or hire people for objective-led purposes
@TiffanyStJames

11. Get the right tools for the job
Define the tools you use by @TiffanyStJames
your objectives

12. Action-orientated modelling
@Tiffany St James

13. Action-orientated modelling
Based on Prochaska’s theoretical model of behavioural change
@Tiffany St James

14. Saving lives by good comms?
Source: www.cognacsystems.co.uk @Tiffany St James

15. What’s Hot What’s Not
Big Data ‘Empty’ monitoring
Chief Scientists Giving it to the intern
Focused objectives Social buzz
Actionable insights Responding to everything
Great tools Using tools because they are free
Capable teams Hoping your people will ‘pick it up’
@Tiffany St James

16. Thank you, let’s keep talking…
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
@tiffanystjames
bit.ly/tiffanyshowreel
slideshare.net/tiffanystjames
tiffanystjames
bit.ly/tiffanybio
@TiffanyStJames

17. Embedding digital and social media capability in organisations