Keynote speech at LikeMinds Innovation and Ideas Festival 2016 on 10 steps to embedding a culture of innovation

1. CREATING A
CULTURE
OF
INNOVATION
Tiffany St James
@tiffanystjames
@wetransmute

2. YOUR COMPANY NEEDS YOU TO:
@tiffanystjames

3. #1 DEFINE YOUR INNOVATION CULTURE
Define what works for your culture and industry type
@tiffanystjames

4. #2 DEFINE YOUR INNOVATION PROGRAMME
Behaviours Environment
Processes and Systems Tools
Communication
@tiffanystjames
Define which you want to tackle, in what order and with what £

5. Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Raise
awareness
Combat
disengagement
Increase
relevance
Provide
solutions
Facilitate
action
Reinforce
Maintain
Generate
advocacy
Peer feedback
WHAT ACTION DO YOU WANT PEOPLE TO DO?
Source: Prochaska and Diclemente transtheoretical model of behaviour change
@tiffanystjames

6. #3 LEADERSHIP & VISION
@tiffanystjames
Infectious Leadership, Senior Managers walking the talk too

7. LEAD FROM WHEREVER YOU ARE
Source: Kotter, Harvard Business School
@tiffanystjames
In the absence of strong direction lead from within

8. #4 VALUE YOUR PEOPLE
@tiffanystjames
Invest in Personal and Professional Development

9. #5 NUTURE YOUR PEOPLES’ GOOD IDEAS
@tiffanystjames
Have the process and system to develop ideas, generate and iterate

10. #6 PERMISSION TO BREAK STUFF
@tiffanystjames
You have to make it OK for people to fail, and learn from it

11. #7 REDESIGN THE ENVIRONMENT
@tiffanystjames
Co-locate teams; quarterly rotational seating, all co/team meetings

12. #8 CLEAR PROCESSES, SYSTEMS & TOOLS
@tiffanystjames
The Expectation, Process & Systems must be clear & easy to use

13. #9 JFDI
@tiffanystjames
Plan, yes. But DO. Have an unwavering focus on delivery

14. #10 COMMUNICATE, ITERATE, SCALE UP
@tiffanystjames
Share what’s working, how and why and how that can be applied

15. TRANSMUTE
DIGITAL TRANSFORMATION
22 Upper Ground
London
SE1 9DP
020 126 4922
wetransmute.com
@wetransmute