Being on Twitter will allow you to build your profile, build credibility and show your personality…all of which will allow you to build better relationships…which will help develop “top of mind” in your potential customers…which will lead to sales when they are ready to buy.

1. Tips for using Twi-er
NY Entrepreneurs Business Network (NYEBN)
March 3, 2010
Nelly Yusupova
Twi-er: @DigitalWoman
Email: nelly@digitalwoman.com
Website: h4p://www.digitalwoman.com

2. Your Followers are your potenJal client base…
experJse
credibility
Your generosity
Your
Company PotenJal
Clients Followers

3. Twi-er in a Nutshell
• Communicate in 140 characters or less
• Posts are called “Tweets”
• Pass on informaDon, also known as “Re‐Tweet” or
RT
• Reply to someone publicly using “@” symbol
• Reply to someone privately, also known as Direct
Message or (DM)

4. Examples of Twi-er Uses
• Networking
• Track Your Brand
• Business Development
• Stay on top of trends in your industry
• Crowd sourcing
• GeSng published
• CollecDng TesDmonials
• A4ending Events Virtually
• Meet People in person ‐ “Tweetups”
• Promote Specials

5. Tip # 1
Be clear on what you
want to get out of
Twi-er

6. Do you want to use Twi-er to?
• Find new customers?
• Build brand awareness?
• Do Market research?
• Create community ?
• or all of the above?

7. Tip # 2
Build Targeted
Followers

8. Tools to Find Followers

9. Tips to build followers
Publish Helpful & InteresJng Content
Add content about events
Re‐Tweet other people’s great tweets
Add tweets that are quesDons
Add tweets that are links to great web pages you find
Add random thoughts
Add your blog posts
Be Original, Relevant, Succinct
Think before you post!
Think. Write. Review. Edit. Review. Edit. Think. Post

10. Tip #3
Engage with your followers to
build loyalty

11. MarkeJng for the eavesdroppers
example
I’m looking for networking meeDngs to a4end. Can
anyone recommend any?
@Twi4erHandle Check out the NYC Webgrrls
networking event on October 20 h4p://bit.ly/12Upix

12. Tip # 4
Use 3 rd Party
ApplicaJon to manage
your followers &
Tweets

16. Tip # 5
Make your posts Re‐
Tweetable (RT)

17. Power of Re‐Tweet (RT)
@DigitalWoman (2077 followers)
Reading: PC Mag's Top 100 Web Sites of 2009 h4p://bit.ly/GgoF8
@bre- (7087 followers)
Reading: PC Mag's Top 100 Web Sites of 2009 ‐
h4p://bit.ly/GgoF8 (via @digitalwoman)
@chrisabraham (10,396) @abajrushi (109) @narulvi1 (188)
RT @bre4: Reading: PC Mag's This is a killer list! ‐ RT Reading: PC Mag's Top 100
Top 100 Web Sites of 2009 ‐ @bre4: Reading: PC Mag's Web Sites of 2009 ‐ h4p://
h4p://bit.ly/GgoF8 (via Top 100 Web Sites of 2009 bit.ly/GgoF8 (via
@digitalwoman) ‐ h4p://bit.ly/GgoF8 (via @digitalwoman) (via
@digitalwoman) @bre4)
@elijau (116)
enjoy :) RT @chrisabraham @bre4: Reading: PC Mag's Top 100 Web 19,973
Sites of 2009 ‐ h4p://bit.ly/GgoF8 (via @digitalwoman)

18. Tip # 6
Use relevant keywords
in your Twi-er posts

19. Tip # 7
Use Hashtags in your
Twi-er posts to reach
more people who are
not following you

20. Hashtag Example
We're going to have a great group of
women at the @nycwebgrrls networking
event tomorrow. Join us! h4p://bit.ly/
12Upix #event #network #nyc

21. Tip # 7
Schedule TweeJng
Time
Best Jmes: 9am, noon, 3pm, and 6pm EST

22. Dont’s Do’s
• Join any moneDze your  Thank others that have
tweets type of service Re‐Tweeted (RT) your
messages
• Try and pretend you are
someone else ‐ just be honest  Be transparent, honest &
and open with people respeclul of others
• Follow people just to get  Reply to others in public if
them to follow you back you feel others would be
interested
• Just promote all your own
products and services  Answer anyone that
messages you
• Overtweet useless and
mundane stuff  Try and follow targeted
people

23. Q & A
Nelly Yusupova
Twi-er: @DigitalWoman
Email: nelly@cgim.com
Website: h4p://www.digitalwoman.com