The document discusses the importance of digital and social media strategies for talent attraction, hiring, and retention in the context of the Master Innholders General Management Conference. Key topics include utilizing social media for recruitment, implementing digital tools for candidate evaluation, and innovative marketing techniques such as interactive billboards and virtual reality. Additionally, it emphasizes customer engagement through social listening and the use of AI chatbots for improved service delivery.

1. DIGITAL AND
SOCIAL MEDIA
REGENERATION
THE MASTER INNHOLDERS
GENERAL MANAGEMTN CONFERENCE
16-17 JANUARY 2017
@TiffanyStJames

2. REGENERATING TALENT
ATTRACTION
HIRE &
RETENTION

3. What
• Dedicated social media channels
to engage new talent
Why
• Better cultural fit
• Lower cost per hire
• Find specialists
• Lower volume of applications
whilst increasing calibre
• Lower attrition rates
ATTRACT - SOCIAL MEDIA TALENT POOLS
@tiffanystjames @wetransmute

4. What
• Digital sifting
• Video pre-qualification
• Video interviewing
Why
• Better cultural fit
• Lower cost per hire
• Managerial time savings
HIRE – DIGITAL SIFTING & VIDEO INTERVIEWING
@tiffanystjames @wetransmute

5. What
• Digital capability mapping
• Learning and Career
Development platforms
Why
• Talent development
• Staff mobility
• Push and pull learning
• Career development pathways
• Data and insight on learning
RETENTION – CAPABILITY MAPPING & LEARNING PLATFORMS
@tiffanystjames @wetransmute

6. REGENERATING
MARKETING

7. INTERACTIVE BILLBOARDS
What
• Interactive video, pictures,
products
• Augmented reality
• Near Field Communication
Why
• PR & headline-grabbing marketing
• ROI of broadcast advertising
• Automated tailored advertising:
gender, age, race, emotion
@tiffanystjames @wetransmute

8. VIRTUAL REALITY
What
• 360 degree video tours
• Product exploration
Why
• Remote tours of your venue
• Provide onsite information
• Group venue promotion
• Travel experiences
• Entertainment
• Design and build
@tiffanystjames @wetransmute

9. AI CHAT BOTS
What
• Rules-based service
• Any chat-based function
• Web, Facebook Messenger, Slack,
Telegram, Text Messages
Why
• Serve branded content to
subscribers
• Reduce webcare costs
• Identifying key user groups
• Automatic surveys
@tiffanystjames @wetransmute

10. REGENERATING
CUSTOMER ENGAGEMENT

11. SOCIAL LISTENING
What
• Mining digital and social media
sources for business and
marketing intelligence
Why
• Pleasure and pain points of your
venue, brand, the competition
• Corporate reputation
• Customer service
• Marketing
@tiffanystjames @wetransmute

12. SNAPCHAT AND FACEBOOK LIVE
What
• Text or graphic overlay on
pictures and video
• Ephemeral content
Why
• In the moment content sharing
• Live-streaming viewpoint
• Event coverage
• Snapchat: geo-filters
• Facebook: Live interaction
@tiffanystjames @wetransmute

13. ADVANCES IN DATA MINING
What
• Navigating big data sets
• Joining up customer data
Why
• Customer, supplier and partner
intelligence
• Real-time marketing
opportunities
@tiffanystjames @wetransmute

14. TRANSMUTE
020 126 4922
wetransmute.com
tiffany@wetransmute.com
@wetransmute