Digital and Social Media inspiration for General Managers. Keynote presentation at the Master Innholders Conference 2017

1. DIGITAL AND
SOCIAL MEDIA
REGENERATION
THE MASTER INNHOLDERS
GENERAL MANAGEMTN CONFERENCE
16-17 JANUARY 2017
@TiffanyStJames

2. REGENERATING TALENT
ATTRACTION
HIRE &
RETENTION

3. What
• Dedicated social media channels
to engage new talent
Why
• Better cultural fit
• Lower cost per hire
• Find specialists
• Lower volume of applications
whilst increasing calibre
• Lower attrition rates
ATTRACT - SOCIAL MEDIA TALENT POOLS
@tiffanystjames @wetransmute

4. What
• Digital sifting
• Video pre-qualification
• Video interviewing
Why
• Better cultural fit
• Lower cost per hire
• Managerial time savings
HIRE – DIGITAL SIFTING & VIDEO INTERVIEWING
@tiffanystjames @wetransmute

5. What
• Digital capability mapping
• Learning and Career
Development platforms
Why
• Talent development
• Staff mobility
• Push and pull learning
• Career development pathways
• Data and insight on learning
RETENTION – CAPABILITY MAPPING & LEARNING PLATFORMS
@tiffanystjames @wetransmute

6. REGENERATING
MARKETING

7. INTERACTIVE BILLBOARDS
What
• Interactive video, pictures,
products
• Augmented reality
• Near Field Communication
Why
• PR & headline-grabbing marketing
• ROI of broadcast advertising
• Automated tailored advertising:
gender, age, race, emotion
@tiffanystjames @wetransmute

8. VIRTUAL REALITY
What
• 360 degree video tours
• Product exploration
Why
• Remote tours of your venue
• Provide onsite information
• Group venue promotion
• Travel experiences
• Entertainment
• Design and build
@tiffanystjames @wetransmute

9. AI CHAT BOTS
What
• Rules-based service
• Any chat-based function
• Web, Facebook Messenger, Slack,
Telegram, Text Messages
Why
• Serve branded content to
subscribers
• Reduce webcare costs
• Identifying key user groups
• Automatic surveys
@tiffanystjames @wetransmute

10. REGENERATING
CUSTOMER ENGAGEMENT

11. SOCIAL LISTENING
What
• Mining digital and social media
sources for business and
marketing intelligence
Why
• Pleasure and pain points of your
venue, brand, the competition
• Corporate reputation
• Customer service
• Marketing
@tiffanystjames @wetransmute

12. SNAPCHAT AND FACEBOOK LIVE
What
• Text or graphic overlay on
pictures and video
• Ephemeral content
Why
• In the moment content sharing
• Live-streaming viewpoint
• Event coverage
• Snapchat: geo-filters
• Facebook: Live interaction
@tiffanystjames @wetransmute

13. ADVANCES IN DATA MINING
What
• Navigating big data sets
• Joining up customer data
Why
• Customer, supplier and partner
intelligence
• Real-time marketing
opportunities
@tiffanystjames @wetransmute

14. TRANSMUTE
020 126 4922
wetransmute.com
tiffany@wetransmute.com
@wetransmute