There's no smoke without fire. The Power of a creative idea and good social engagement. Presented at Kantar World Panel on 27 September 2012 by Tiffany St James and Giles Moffatt of Marmaduke Grimwig
Live A Better Life, Build A Better Business: Good Advice from 27 Speakers, Au...The Speakers Group
"What's your best advice to live a better life and build a better business?" That was the question asked of several top thought leaders, including Chris Brogan, Marcus Buckingham, Ram Charan, Mimi Donaldson, Allan Karl, Harry Paul and many more. Find their collective wisdom inside this free ebook.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Putting Things Into Perspective" and will show you how to put stressful things that happen to you, particularly at work, into perspective.
Live A Better Life, Build A Better Business: Good Advice from 27 Speakers, Au...The Speakers Group
"What's your best advice to live a better life and build a better business?" That was the question asked of several top thought leaders, including Chris Brogan, Marcus Buckingham, Ram Charan, Mimi Donaldson, Allan Karl, Harry Paul and many more. Find their collective wisdom inside this free ebook.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Putting Things Into Perspective" and will show you how to put stressful things that happen to you, particularly at work, into perspective.
Ann Swanson, Founder and CEO of Swanson Social Media provides an introduction to Social Media for small business owners. The upshot is start small, find your audience, and develop content. OR You have the stick and the blindfold and social media is the pinata.
Thanks to all the smart women at the Working Women's Business Symposium and the SBDC.
A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change.
Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
Social Media for Business, Business Success in BerkshireGenerate UK
This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib).
This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.
Inform, Organize, and Persuade in a The Digital AgeLauren Glickman
In today’s interconnected world, communications strategies and tactics are changing by the minute. Social media has become a key communication channel that allows you to define your personal or business brand in a space where consumers, policymakers and others are having conversations. Take the lead in cultivating your presence – in your own words, with your own stories – so that others will not have the opportunity to do it for you. This seminar will explore how a strategic, creative and cultivated social media presence can help you raise the profile of your organization, and get you noticed – in all the right ways!
How to Create a Social Media Strategy to Effect Social ChangeCindy Frei
Last week I spoke to a group of 40 students from Saudi Arabia here as a part of Legacy International’s Saudi Young Leaders Exchange Program, sponsored by the Embassy of the United States. I was invited to speak about #socialmedia and how to create a strategy to effect social change. I hope the students learned as much from the presentation as I did from them.
Denise Garciano (@Niecee) & Jonathan Nafarrete (@Jonathan360) present to the USC Asian Pacific Alumni Association a workshop on how to self empower utilizing social media
Creating cause-led video to show impact and deepen brand understanding | Vide...CharityComms
Matt Haigh, head of creative, The National Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ann Swanson, Founder and CEO of Swanson Social Media provides an introduction to Social Media for small business owners. The upshot is start small, find your audience, and develop content. OR You have the stick and the blindfold and social media is the pinata.
Thanks to all the smart women at the Working Women's Business Symposium and the SBDC.
A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change.
Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
Social Media for Business, Business Success in BerkshireGenerate UK
This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib).
This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.
Inform, Organize, and Persuade in a The Digital AgeLauren Glickman
In today’s interconnected world, communications strategies and tactics are changing by the minute. Social media has become a key communication channel that allows you to define your personal or business brand in a space where consumers, policymakers and others are having conversations. Take the lead in cultivating your presence – in your own words, with your own stories – so that others will not have the opportunity to do it for you. This seminar will explore how a strategic, creative and cultivated social media presence can help you raise the profile of your organization, and get you noticed – in all the right ways!
How to Create a Social Media Strategy to Effect Social ChangeCindy Frei
Last week I spoke to a group of 40 students from Saudi Arabia here as a part of Legacy International’s Saudi Young Leaders Exchange Program, sponsored by the Embassy of the United States. I was invited to speak about #socialmedia and how to create a strategy to effect social change. I hope the students learned as much from the presentation as I did from them.
Denise Garciano (@Niecee) & Jonathan Nafarrete (@Jonathan360) present to the USC Asian Pacific Alumni Association a workshop on how to self empower utilizing social media
Creating cause-led video to show impact and deepen brand understanding | Vide...CharityComms
Matt Haigh, head of creative, The National Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Digital Transformation: 7 key lessons in implementationTiffany St James
Digital Transformation Definition, 5 key approaches with case studies and 7 lessons implementing Digital Transformation projects nationally and globally over the last 5 years.
Hacking the Government and other stories: how coders and developers have helped the UK Government on its open data journey and how Young Rewired State is helping to educate kids to code.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Kantar World Panel
1. THERE’S NO
SMOKE
WITHOUT
FIRE
Giles Moffatt
Tiffany St James
2012 CLIENT DAY
Thursday 27 October
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
6. The oldest social medium – 30,000BC
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
7. There’s nothing new about Social Media
Aggression King-making
Altruism Passing the blame
Apology Posturing
Community Power plays
Deception Social Grooming
Dominance Status
Gain advantage Social Cohesion
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
8. Pillars of Influence
1. Reciprocity – returning a “favour”
2. Commitment and Consistency – honouring a previous agreement
3. Social Proof – do what other people are doing
4. Authority – do what the person with the highest title/rank, the fanciest
car, or the nicest clothes says
5. Liking – follow the advice/instructions of people you like or are attracted
to
6. Scarcity – perceived scarcity generates demand
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
9.
10. We are not bamboozled
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
16. A dramatic shift in trust
Source: http://www.slideshare.net/EdelmanInsights/2012-edelman-trust-barometer-global-deck
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
37. Engagement
Less than 1% of fans of the 200 biggest brands on Facebook are engaged
Facebook fan bases and actual engagement aren't the same thing.
Average engagement for the Top 10 brands with largest fan bases was 0.36%
Highest engagement: alcohol, cars, cosmetics and electronics
Lowest : confectionery, FMCG, retailers, software, social platforms and apps
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
38. No smoke
without fire
The power of the creative
idea, amplified
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
47. Successful multi-social campaign
35 people working 12 hours a day for its
three day duration
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
51. Brand Engagement
1. A new social shopping
experience for fans.
2. Buying a Fiorelli bag is no
light decision and the brand
have considered this through
introducing an app which
allows you to superimpose a
photo of your bag of choice
onto your profile photo and
get your friends’ comments
before you decide to buy.
3. In this way they’ve
encouraged real interaction
around their brand are
considering their customer’s
actual purchasing journey
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
52. Marmite:
Product Testing
1. Marmite last year claimed they
were the first FMCG brand to use
the sampling ad units available in
Facebook.
2. They used this ad format to allow
people to register for a free sample
of Marmite’s new savoury bar.
3. Clever use of Facebook ads is
often overlooked and used well
they can bring a campaign to life
and allow you to reach new
audiences in new ways.
4. Source: Simply Zesty
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
54. We will take it for granted that you…
1. Know your business
2. Set measurable objectives
3. Know the target audience
4. Know the audience preferred channel
5. Have some ideas around social media platform demographics
6. Have the twinkling creative idea
= to make you implementation planning solid
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
55. Essentials
Moore’s law and open innovation: new tools will develop
Experience growth for and evolve. Continuous optimisation
yourself
@TiffanyStJames
THERE’S NO SUCH THING AS AVERAGE
56. Research and social data build
1. Build a database with social profiling of
2. Sort Twitter Followers by social influence
3. Search client Twitter Followers bios
4. Identify keywords for SEO and social use
5. Use Facebook insights to understand fans
6. Research for social influencers on your topic
7. Identify key social media platform usage
8. Specify monitoring and analysis tools
9. Build social data centre newsroom
10. Bring tools and analytics into one web-
enabled viewing and engagement platform
11. Set up key monitoring and alert platforms
12. Set up key response and engagement tools
13. Define pre- during & post event
amplification processes
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
57. Amplification set-up
• Make digital assets for social seeding e.g.
photos, interviews, opinion, atmosphere,
quotes, infographics, research
• Build library (including editorial) and
implementation plan of digital assets for
dissemination
• Set up social platforms and have access to
existing client ones for direct engagement,
create social media tags
• Select and brief social media amplification
teams, base camp newsroom (including on-
location teams if applicable)
• Crisis-comms process for spam-bot
newsjacking and trolls, set tpm [tweets per
minute] bar of spam
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
58. Campaign roll out
• Additionally, disseminate digital assets e.g.
SEOd press releases, digital content
package, previews, video interviews
• Proactive blogger outreach
• Proactive social influencer outreach
• Proactive support of Celebrity
endorsement if applicable
• Amplification of engagement
• Reward audience social engagement
• Continually reward engaged advocates
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
59. Post-campaign analytics and insight
1. Social media metrics : Wordle, volume, mentions,
sentiment, share of voice
2. Increase from baseline in fans, followers,
mentions, blogposts
3. Facebook insights
4. Product interest
5. Digital asset engagement
6. Campaign engagement
7. Visits, traffic, genus
8. Insight: Key client value
9. Brand engagement relationship driven from
campaign
10. Customer online journey via tracking URLS
11. Propensity to purchase: relationship between
Your metrics will be campaign and product sales, sign ups, downloads
defined by your 12. Useful data and insight on socially engaged
audience demographics
campaign objectives. 13. Database of social profiles and engaged influencers
Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE
60. RIVER OF LIGHT VIDEO
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Experience growth for yourself THERE’S NO SUCH THING AS AVERAGE