This document provides tips for journalists on how to effectively use Twitter. It discusses building followers through regular tweeting and engaging with local people. It also recommends finding people to follow by searching locally and checking who follows similar accounts. The document outlines how to use Twitter for breaking news through live tweeting, crowdsourcing information, and verifying facts. It stresses the importance of organizing tweets through lists and third-party tools to manage the flow of information on Twitter.
These are slides for a workshop on using Twitter for the Farmington Daily Times. Related links are at http://stevebuttry.wordpress.com/2013/02/14/twutorial-workshop-for-the-farmington-daily-times/
These are slides for a workshop on using Twitter for the Farmington Daily Times. Related links are at http://stevebuttry.wordpress.com/2013/02/14/twutorial-workshop-for-the-farmington-daily-times/
Engagement Attribution and Social MediaSteve Buttry
These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Stockholm, July 2016.
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX
TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Philippines, October 2016.
Engagement Attribution and Social MediaSteve Buttry
These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Stockholm, July 2016.
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX
TBEX BUSINESS, Michael Collins loves to travel. That’s why he works in the travel industry. It’s as simple as that. Michael started out in the travel industry as a travel publisher with Backpacker, Abroad and Irish Business Traveller magazines. In 2006 he started TravelMedia.ie, a specialist travel PR and trade representation company, working with airlines, tour operators, travel agents, hoteliers and tourist boards, assisting them with all their travel media needs, from media buying, social media, PR, SEO and strategy.
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Philippines, October 2016.
These are slides for a workshop on how copy editors can use Twitter. Related links here: http://stevebuttry.wordpress.com/2014/03/21/twutorial-for-copy-editors-links-slides-and-tweets/
These are slides for a workshop for The Gazette in Montreal on blogging and liveblogging. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Crowdsourcing and Verification For JournalistsMandy Jenkins
A how-to guide for long-term and short-term crowdsourcing projects for journalists, including tips on verifying news and photos received via social media.
This class will teach you strategies to find and engage with community members who could be your brand’s next super fan. Learn search operators that can hone in and find the right people to connect with, tools you can use to manage your presence, measuring success.
These are slides for a class on updating communication ethics codes. Here's a blog post with some points and links related to the class: https://stevebuttry.wordpress.com/2015/11/19/slides-and-links-on-mass-communication-codes-of-ethics/
1. Mastering Twitter
for Journalism
Steve Buttry
Ontario Community Newspaper Association
March 13, 2013
2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com
• zombiejournalism.com
3. • Many more users • Great for breaking
• Much info private news
• Tougher to search • Great real-time
• Not as immediate search
(less frequent • Engagement not as
updates) intrusive
• Engage, don’t • Hashtags help w/
intrude search, conversation
4. Reasons to master
• More people in your community read
Twitter than you think
• They’re younger than newspaper readers
• Produces content for your website
• Powerful search function (find sources)
• Changes your newsroom culture
• Twitter rocks on breaking news
5. Building followers
• Tweet often
• Find & follow local people
• Be conversational
• Livetweet events
• Give more than you ask for
• Be yourself
6. Finding people to follow
• Use local search to see who’s tweeting
• Save searches for community names
• Check followers of newsroom account
• Check followers (& follows) of local
tweeps
• Check followers of people who RT
• Who follows agencies, people on beat?
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15. Breaking news tips
• Tweet unfolding story
• Use advanced search (location & not)
• Find & connect w/ eyewitnesses
• Each has only part of the story
• Use hashtags
• Verify, verify, verify (& correct quickly)
16. Breaking news tips
• Tweet photos, videos
• Check tweets of news figures in story
• Feed your tweets into site w/
ScribbleLive, CoverItLive, Liveblog Pro or
Twitter widgets
• Curate social media reporting, response
• Retweet (possibly w/ questions)
17. Vetting & verifying
• Track back RTs, etc. • Links, photos?
to source • Take it old school
• Look for clusters • Disclose, hedge,
• Location enabled? repeat
• Evaluate the network • Be brave only in
• Evaluate the history correction
Tips from Craig Silverman, Regret the Error
18. Evaluating tweeps
• How long have they been tweeting?
• Check previous tweets, interaction
• Check bio, links
• Check Klout score
• Google name and scam, spammer
• Contact & interview
Tips from Mandy Jenkins, Zombie Journalism
21. Hashtag tips
• Use existing hashtag if there is one
• Search before launching hashtag (avoid
duplication)
• Look for secondary hashtags, especially
in events or breaking news
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25. Time management
• Don’t drink the whole stream
• Integrate Twitter into your day
• Tweet a few times a day
• Check “mentions”
• Use lists, alerts & saved searches
• Use mobile device
• TweetDeck, HootSuite
26. Organizing chaos
• Use Twitter lists
• TweetDeck & HootSuite help organize
• Check @ mentions
• Twitter alerts
• Save regular searches (can be columns in
TweetDeck, HootSuite)
27. Live-tweeting prep
• Get names (confirm spelling), titles in
advance (ask, get program, etc.)
• Set scene, saying what you’re covering &
that you’re live-tweeting
• Describe your circumstances, vantage
point: at event, watching on TV, curating
tweets (Andy Carvin)
28. Live-tweeting tips
• Don’t transcribe; observe & report
• In sports, mix play-by-play & commentary
• Use hashtag (& check to respond)
• OK to pause for checking facts, names
• Note significant pause (halftime, lunch)
• Fun interludes, exchanges, anecdotes
• Check facts before you hit “tweet”
29. Live-tweeting situations
• Trials
• Meetings
• Sporting events (curate w/ public tweets:
Friday Night Tweets)
• Festivals
• Breaking stories
• Remember to feed live-tweets into site
30. Crowdsourcing
• Use Twitter, Facebook, website, paper
• Say what you know or have
• Say what you need
• Invite people to tell their stories
• Search as well as casting net
• Be careful about repeating rumours
48. People to follow
• Look for sources (find people)
• Ask sources
• Journalists in other communities
• When someone follows you, check out to
see whether you should follow back
• When you follow someone, check whom
they follow
• Tweeps mentioned in interesting tweets
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55. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
Editor's Notes
We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
If I have time, I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a routine (and amusing) daily story.