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Eating behaviors of vietnamese singles

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Q&Me market research about Vietnamese singles eating behaviours

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Eating behaviors of vietnamese singles

  1. 1. Eating behavior of Vietnamese singles
  2. 2. Eating behavior of Vietnamese singles • Number of respondents: 200 • Single male / female whose ages are from 18-30 • Conducted on Sept 9-10, 2014
  3. 3. Executive Summary • 53% always eat dinner at home and equal number of people cook at home everyday • 83% often use local markets while super market sums up no more than 40%. • Pricing is the most important factor make them choose where to buy food, then quality and other factors • Female eat out more than male • Before going to the store, female often decide what to buy first (but brands/products are fixed at the store) while male often decide what to buy first (including brands) • The common budget for eating out is $20,000 - $30,000 VND. • $500K - $1M VND is the popular spending of buying foods
  4. 4. What is your house type? Rent house - Just yourself 25.50% Rent house (Sharing house) 27.00% Other 1.50% Private house 41.50% Apartment 4.50%
  5. 5. Eating Behavior What is your dinner eating behavior? How often do you cook at home? 53 27 8.5 10 1.5 60 50 40 30 20 10 0 Always eat at home 53% Mostly eat at home 27% Mostly eat out 8% Always eat out 10% I do not eat 2%
  6. 6. Where do you usually buy food? Local market 52% Supermarket 25% Nearby Grocery store 9% Convenience store 12% Other 2%
  7. 7. What is most important when you select where to buy foods? 7.1 7.2 5.3 4.6 4.2 3.4 2.5 1.7 8 7 6 5 4 3 2 1 0 Base on the average score of 1-8
  8. 8. How often do you go out for buying food? 25 17.9 17.9 26.2 0.6 11.3 1.2 22.6 12.9 16.1 38.7 0 9.7 0 45 40 35 30 25 20 15 10 5 0 Once per week 2-3 times per week 4-6 times per week Everyday Once per every two weeks Irregularly Other Male Female
  9. 9. How much is your average monthly spending of food? 18 37.7 18 15 6 3.6 0.6 1.2 15.6 28.1 28.1 12.5 9.4 6.3 0 10 20 30 40 More than 6,000,000 VND 5,000,000 - 6,000,000 VND 4,000,000 - 5,000,000 VND 3,000,000 - 4,000,000 VND 2,000,000 - 3,000,000 VND 1,000,000 - 2,000,000 VND 500,0000 - 1,000,000 VND Up to 500,000 VND Female Male
  10. 10. How much do you earn per month? 28 29.5 23 9.5 3.5 5 1.5 0 0 10 20 30 More than 25,000,000 VND 20,000,000 VND - 25,000,000 VND 10,000,000 VND - 15,000,000 VND 7,000,000 VND - 10,000,000 VND 5,000,000 VND - 7,000,000 VND 3,000,000 VND - 5,000,000 VND 1,000,000 VND - 3,000,000 VND Up to 1,000,000 VND Unit (%)
  11. 11. Please select your shopping behavior. 40.1 31.7 15.6 12.6 40.6 43.8 12.5 3.1 50 45 40 35 30 25 20 15 10 5 0 Decide products and brands in advance Decide products and choose brand at stores Decide what to buy at stores Depends Male Female
  12. 12. What is your common spending when eating out? 0 0 12.5 25 12.5 9.4 21.9 6.3 9.4 3.1 0 0 10 20 30 From 300,000 VND 250,000 - 300,000 VND 200,000 - 250,000 VND 150,000 - 200,000 VND 100,000 - 150,000 VND 50,000 - 100,000 VND 40,000 - 50,000 VND 30,000 - 40,000 VND 20,000 - 30,000 VND 10,000 - 20,000 VND Up to 10,000 VND
  13. 13. 4.2 4.8 8.3 7.7 14.9 11.9 8.9 16.7 7.7 4.8 10.1 0 0 12.5 6.3 9.4 6.3 18.8 9.4 12.5 9.4 15.6 0 5 10 15 20 From 300,000 VND 250,000 - 300,000 VND 200,000 - 250,000 VND 150,000 - 200,000 VND 100,000 - 150,000 VND 50,000 - 100,000 VND 40,000 - 50,000 VND 30,000 - 40,000 VND 20,000 - 30,000 VND 10,000 - 20,000 VND Up to 10,000 VND Female Male What is your maximum budget when eating out?
  14. 14. How often do you eat street food ? Often 48.00% Only on special occasions 3.00% Not for Sometimes 41.50% eat out 7.50%
  15. 15. EOF

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