Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Peter Weltman

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Marketing

MASTER
CLASS
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
Generative AI Master Class -
Generative AI: Unleash Creative
Opportunity
Peter Weltman
CEO & FOUNDER
MAN OF THE WORLD MEDIA

3 Key Takeaways
● Man of the World Media AI
Workflows
● Key prompts & settings for GenAI
tools
● Ways to expand your current
business

Midjourney: Settings
● Dial in your settings
○ /settings
■ Latest version (right now is V6 [ALPHA])
■ Aspect Ratio: --ar 16:9
■ Stylize: --s (0 to 1000) // 625 is default
■ Chaos: --chaos (0 and 100) // 0 is default
● Adds random stylization to your scene

Midjourney: Prompts
○ /imagine
■ Prompt Start: “A cinematic image of…”
■ Lighting: Soft, Noir, High, Natural, High Key,
etc.
● Reference back to Films
■ Camera shots: Long, extreme close up,
medium, Dutch, low, etc.
■ Reference back to directors: “in the style of…”
Wes Anderson, Quentin Tarantino, etc.
■ Key Directives: --cref (Character Reference), --
sref (Style Reference)
■ Use your descriptive language and knowledge!

Key tip: Always generate
5 examples at a time

MOWM Recap
● Man of the World Media AI Workflows
● Key prompts & settings for GenAI tools:
Midjourney, Magnific, Runway, Topaz
● Ways to expand your current business
● BONUS:
Coffee is
always a
great idea

Peter@mow.media // www.mowm.xyz
Thank
You!

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9. Four AI Tools Marketers Must Know

10.

11. Midjourney: Settings ● Dial in your settings ○ /settings ■ Latest version (right now is V6 [ALPHA]) ■ Aspect Ratio: --ar 16:9 ■ Stylize: --s (0 to 1000) // 625 is default ■ Chaos: --chaos (0 and 100) // 0 is default ● Adds random stylization to your scene

12. Midjourney: Prompts ○ /imagine ■ Prompt Start: “A cinematic image of…” ■ Lighting: Soft, Noir, High, Natural, High Key, etc. ● Reference back to Films ■ Camera shots: Long, extreme close up, medium, Dutch, low, etc. ■ Reference back to directors: “in the style of…” Wes Anderson, Quentin Tarantino, etc. ■ Key Directives: --cref (Character Reference), -- sref (Style Reference) ■ Use your descriptive language and knowledge!

13.

14. Meme Break

15.

16.

17. Key tip: Always generate 5 examples at a time

18. Key Runway Tool: Motion Brush

19. Runway Key Tool: Motion Brush

20. Topaz Settings

21.

22. Questions!?

23. MOWM Recap ● Man of the World Media AI Workflows ● Key prompts & settings for GenAI tools: Midjourney, Magnific, Runway, Topaz ● Ways to expand your current business ● BONUS: Coffee is always a great idea

24. Peter@mow.media // www.mowm.xyz Thank You!

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Peter Weltman

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