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Smartphone photo taking behaviors in Vietnam

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Smartphone penetration has lifted the opportunities to take photos and we see Vietnamese taking photos everywhere

The survey is conducted to find out Vietnamese life styles that is connected with smartphone and its camera activity.

The survey was conducted to 600 male and female among 20-39 years old,
in Ho Chi Minh and Hanoi.

Published in: Marketing
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Smartphone photo taking behaviors in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Smartphone photo taking among Vietnamese Asia Plus Inc.
  2. 2. Overview Smartphone penetration has lifted the opportunities to take photos and we see Vietnamese taking photos everywhere The survey is conducted to find out Vietnamese life styles that is connected with smartphone and its camera activity. The survey was conducted to 600 male and female among 20-39 years old, in Ho Chi Minh and Hanoi.
  3. 3. Highlight
  4. 4. Highlight – Smartphone camera usage 79% 21% Frequency to take pictures More than once /week Less than once week 65% 59% 55% 53% 48% Selfie (own) Scenery Family / Kids Food Friends Popular objects 17% 6% 6% 13% 23% 35% Photos taken per week More than 50 41-50 31-40 21-30 11-20 10 and less Photos via smartphone is a part of every day life
  5. 5. Highlight – Post shooting activities via smartphone 59% 33% 25% 25% 22% Camera 360 B612 Instagram Photo Wonder Snow Popular retouch apps 91% 68% 35% 17% 9% Facebook Zalo Instagram Google + Twitter Popular sharing channel Upload / retouch are the strong benefits of smartphone and photos are commonly retouched and shared
  6. 6. Highlight - Smartphone vs Camera Photo objects Satisfactions Dissatisfaction Smartphone Camera Selfie (65%) Scenery (59%) Family / Kids (55%) Foods (53%) Scenery (77%) Family / Kids (56%) Night shot (57%) Friend (43%) Easiness to use (60%) Easiness to upload/share (44%) Easiness to retouch (38%) Quality in dark place (62%) Zoom feature (65%) Easiness to use (50%) Zoom feature (33%) Quality in dark place (32%) Hand shaking (29%) Weight (35%) Shutter speed (28%) Easiness to upload/share (28%)
  7. 7. Detailed Data
  8. 8. Popular photos objectives Selfie are the most popular especially among female and 20’s Q. What kind of pictures do you take usually by smartphone? (MA) Selfie (own) Scenery Family / Kids Food Friends Selfie (with friends) Animals Documents Boyfriend/Gi rlfriend Night scenery Others Total 65% 59% 55% 53% 48% 47% 29% 29% 25% 22% 23% Male 57% 56% 49% 49% 47% 43% 30% 30% 29% 25% 30% Female 73% 62% 62% 55% 49% 52% 30% 30% 27% 22% 20% 20-29 68% 60% 50% 55% 48% 48% 30% 30% 27% 22% 20% 30-39 61% 57% 67% 46% 49% 46% 30% 29% 22% 23% 32%
  9. 9. The number of photos taken per week Average photos taken / week are 23 Q. How many pictures do you take per a week by smartphone? (SA) 17% 6% 6% 13% 23% 35% 18% 6% 6% 14% 25% 33% 17% 5% 6% 12% 22% 36% 17% 5% 6% 13% 23% 35% 17% 8% 7% 11% 24% 34% More than 50 41-50 31-40 21-30 11-20 10 and less Total Male Female 20-29 30-39
  10. 10. Photo taking frequency About 80% take photos by smartphone at least once per a week Q. How often do you take pictures by smartphone (SA) More than once / day Once / day Once / 2-4 days Once / week 2-3 times / month Once / month Less than once / month Total 26% 16% 29% 9% 14% 2% 5% Male 27% 19% 24% 7% 16% 2% 5% Female 26% 12% 32% 10% 13% 2% 5% 20-29 27% 15% 26% 9% 15% 2% 6% 30-39 24% 17% 33% 8% 14% 2% 4%
  11. 11. Female tend to upload in online more than male. Male tend to move pictures to other devices like PC more than female. What to do with the photos after taking Saving in device Uploading in online Saving in PC, USB or Hard disc Sending by email Making photo album Total 77% 59% 49% 28% 27% Male 78% 56% 55% 28% 29% Female 76% 62% 45% 27% 25% 20-29 78% 58% 50% 27% 26% 30-39 75% 60% 50% 31% 27% Q. How to use pictures that you take? (MA)
  12. 12. Nearly half of users upload photos only Online sites usage situation /frequency More than once /day Once /day Several times /week Once /week Several times /month Once /month Once /2~3 months Once /4~6 months Less than once /4-6 months Total 6% 7% 24% 11% 22% 6% 8% 3% 13% Male 5% 10% 24% 11% 23% 3% 9% 3% 11% Female 6% 4% 24% 11% 19% 7% 7% 6% 16% 20-29 6% 7% 24% 11% 21% 5% 8% 5% 14% 30-39 8% 8% 21% 14% 24% 7% 7% 0% 12% Q. How often do you upload pictures in online sites? (MA) (those who upload online only)
  13. 13. Popular photo sharing site Facebook Zalo Instagram Google + Twitter Tik Tok Pinterest Total 91% 68% 35% 17% 9% 8% 5% Male 94% 62% 45% 18% 12% 13% 8% Female 89% 67% 36% 13% 6% 9% 4% 20-29 91% 65% 40% 15% 9% 11% 5% 30-29 92% 74% 26% 21% 9% 3% 3% Facebook, Zalo, Instagram are the popular apps Q. What sites or apps do you use for sharing pictures that you take? (MA) (those who share online only)
  14. 14. Popular retouch apps Camera 360 B612 Instagram Photo Wonder Snow Beauty Plus I don't retouch pictures VSCO Cam Total 59% 33% 25% 25% 22% 15% 14% 12% Male 60% 27% 24% 22% 20% 10% 16% 12% Female 60% 38% 27% 28% 23% 20% 12% 10% 20-29 60% 36% 31% 24% 26% 17% 14% 14% 30-39 59% 24% 14% 26% 13% 11% 15% 6% Camera 360 are the most popular. B612 is popular among female Q. What apps do you use for retouching pictures? (MA)
  15. 15. What are satisfied with smartphone camera Female and younger groups tend to be satisfied with smartphone than others Easiness to use Easiness to upload Image quality of back- camera Image quality of front- camera Easiness to retouch Variety of photo mode Image quality in dark place Start-up speed of camera Image quality after zooming in Focus on function Hand shake correction Weight Size Total 60% 44% 42% 38% 38% 36% 34% 29% 27% 26% 20% 14% 10% Male 60% 40% 42% 36% 34% 32% 40% 29% 27% 26% 20% 14% 10% Female 62% 48% 44% 39% 41% 40% 28% 29% 27% 27% 18% 14% 10% 20-29 62% 44% 45% 38% 40% 38% 34% 30% 27% 26% 18% 14% 11% 30-39 58% 45% 38% 36% 33% 34% 35% 28% 26% 27% 23% 14% 8% Q. What are points that you are satisfied with smartphone camera? (MA)
  16. 16. 30-39 group tend to be frustrated with smartphone than others. Image quality after zooming in Image quality in dark places Hand shake correction Start-up speed of camera Size Function of focus on objects Variety of taking photo mode Easiness to use camera Weight Easiness to retouch pictures / videos Easiness to upload in online sites /apps Total 33% 32% 29% 17% 14% 14% 13% 11% 11% 10% 8% Male 29% 32% 30% 18% 13% 13% 13% 10% 12% 10% 8% Female 37% 30% 28% 18% 12% 13% 12% 7% 8% 9% 7% 20-29 33% 31% 29% 18% 12% 13% 12% 9% 10% 10% 8% 30-39 32% 37% 29% 16% 20% 16% 15% 15% 14% 11% 9% Q. What are points that you are frustrated with smartphone camera? (MA) What are frustrated with smartphone camera
  17. 17. Difference between smartphone and camera - Objectives Camera is used more for scenery and family moment Q. What kind of pictures do you take usually by smartphone? (MA) (Camera=owners only) 65% 59% 55% 53% 48% 47% 29% 29% 25% 22% 23% 14% 77% 56% 25% 43% 21% 33% 14% 24% 57% 52% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Smartphone Camera
  18. 18. Difference between smartphone and camera - Satisfaction / frustration 60% 44% 38% 36% 38% 36% 34% 29% 27% 26% 20% 50% 15% 26% 45% 62% 31% 65% 48% 42% 24% 21% Easiness to use Easiness to upload Easiness to retouch Variety of photo modes Quality in dark place Shutter speed Zoom feature Focus feature Hand shake corrections Weigh Size Satisfactions Smartphone Camera 33% 32% 29% 17% 14% 14% 13% 11% 11% 10% 6% 12% 13% 18% 28% 23% 12% 12% 12% 35% 23% 28% Zoom feature Quality in dark place Hand shaking Shutter speed Size Focus feature Variety of photo modes Easiness to use Weight Easiness to retouch Easiness to upload Frustration Smartphone Camera
  19. 19. Audience profile
  20. 20. Respondents profile (N=600) HCM 51% Hanoi 49% City Male 49% Female 51% Gender 20-29 68% 30-39 32% Age
  21. 21. Q&Me – About Online Market Research Services
  22. 22. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  23. 23. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  24. 24. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
  25. 25. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  26. 26. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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