According to a survey conducted by Asia Plus Inc., smartphone photography has become very popular among Vietnamese aged 20-39. The survey found that over 79% of respondents take photos at least once a week using their smartphones, with selfies being the most common type of photo taken. Most photos are shared on Facebook and Zalo, and apps like Camera 360 are commonly used to edit photos. While smartphones are preferred for their ease of use, cameras are still used more for scenery and family photos. The survey provides insights into how smartphones and cameras are used differently in Vietnam.

1. Q&Me is online market research provided by Asia Plus Inc.
Smartphone photo taking among Vietnamese
Asia Plus Inc.

2. Overview
Smartphone penetration has lifted the
opportunities to take photos and we see
Vietnamese taking photos everywhere
The survey is conducted to find out
Vietnamese life styles that is connected with
smartphone and its camera activity.
The survey was conducted to 600 male and
female among 20-39 years old,
in Ho Chi Minh and Hanoi.

3. Highlight

4. Highlight – Smartphone camera usage
79%
21%
Frequency to take pictures
More than once /week
Less than once week
65%
59%
55%
53%
48%
Selfie
(own)
Scenery Family /
Kids
Food Friends
Popular objects
17%
6%
6%
13%
23%
35%
Photos taken per week
More than 50 41-50
31-40 21-30
11-20 10 and less
Photos via smartphone is a part of every day life

5. Highlight – Post shooting activities via smartphone
59%
33%
25% 25%
22%
Camera
360
B612 Instagram Photo
Wonder
Snow
Popular retouch apps
91%
68%
35%
17%
9%
Facebook Zalo Instagram Google + Twitter
Popular sharing channel
Upload / retouch are the strong benefits of smartphone and photos are
commonly retouched and shared

6. Highlight - Smartphone vs Camera
Photo objects
Satisfactions
Dissatisfaction
Smartphone Camera
Selfie (65%) Scenery (59%)
Family / Kids (55%) Foods (53%)
Scenery (77%)
Family / Kids (56%)
Night shot (57%)
Friend (43%)
Easiness to use (60%)
Easiness to upload/share (44%)
Easiness to retouch (38%)
Quality in dark place (62%)
Zoom feature (65%)
Easiness to use (50%)
Zoom feature (33%)
Quality in dark place (32%)
Hand shaking (29%)
Weight (35%)
Shutter speed (28%)
Easiness to upload/share (28%)

7. Detailed Data

8. Popular photos objectives
Selfie are the most popular especially among female and 20’s
Q. What kind of pictures do you take usually by smartphone? (MA)
Selfie (own) Scenery Family / Kids Food Friends
Selfie (with
friends)
Animals Documents
Boyfriend/Gi
rlfriend
Night
scenery
Others
Total 65% 59% 55% 53% 48% 47% 29% 29% 25% 22% 23%
Male 57% 56% 49% 49% 47% 43% 30% 30% 29% 25% 30%
Female 73% 62% 62% 55% 49% 52% 30% 30% 27% 22% 20%
20-29 68% 60% 50% 55% 48% 48% 30% 30% 27% 22% 20%
30-39 61% 57% 67% 46% 49% 46% 30% 29% 22% 23% 32%

9. The number of photos taken per week
Average photos taken / week are 23
Q. How many pictures do you take per a week by smartphone? (SA)
17%
6% 6%
13%
23%
35%
18%
6% 6%
14%
25%
33%
17%
5%
6%
12%
22%
36%
17%
5%
6%
13%
23%
35%
17%
8%
7%
11%
24%
34%
More than 50 41-50 31-40 21-30 11-20 10 and less
Total Male Female 20-29 30-39

10. Photo taking frequency
About 80% take photos by smartphone at least once per a week
Q. How often do you take pictures by smartphone (SA)
More than once /
day
Once / day Once / 2-4 days Once / week 2-3 times / month Once / month
Less than once /
month
Total 26% 16% 29% 9% 14% 2% 5%
Male 27% 19% 24% 7% 16% 2% 5%
Female 26% 12% 32% 10% 13% 2% 5%
20-29 27% 15% 26% 9% 15% 2% 6%
30-39 24% 17% 33% 8% 14% 2% 4%

11. Female tend to upload in online more than male.
Male tend to move pictures to other devices like PC more than female.
What to do with the photos after taking
Saving in device Uploading in online
Saving in PC, USB or Hard
disc
Sending by email Making photo album
Total 77% 59% 49% 28% 27%
Male 78% 56% 55% 28% 29%
Female 76% 62% 45% 27% 25%
20-29 78% 58% 50% 27% 26%
30-39 75% 60% 50% 31% 27%
Q. How to use pictures that you take? (MA)

12. Nearly half of users upload photos only
Online sites usage situation /frequency
More than once
/day
Once /day
Several times
/week
Once /week
Several times
/month
Once /month
Once /2~3
months
Once /4~6
months
Less than once
/4-6 months
Total 6% 7% 24% 11% 22% 6% 8% 3% 13%
Male 5% 10% 24% 11% 23% 3% 9% 3% 11%
Female 6% 4% 24% 11% 19% 7% 7% 6% 16%
20-29 6% 7% 24% 11% 21% 5% 8% 5% 14%
30-39 8% 8% 21% 14% 24% 7% 7% 0% 12%
Q. How often do you upload pictures in online sites? (MA) (those who upload online only)

13. Popular photo sharing site
Facebook Zalo Instagram Google + Twitter Tik Tok Pinterest
Total 91% 68% 35% 17% 9% 8% 5%
Male 94% 62% 45% 18% 12% 13% 8%
Female 89% 67% 36% 13% 6% 9% 4%
20-29 91% 65% 40% 15% 9% 11% 5%
30-29 92% 74% 26% 21% 9% 3% 3%
Facebook, Zalo, Instagram are the popular apps
Q. What sites or apps do you use for sharing pictures that you take? (MA) (those who share online only)

14. Popular retouch apps
Camera 360 B612 Instagram Photo Wonder Snow Beauty Plus
I don't retouch
pictures
VSCO Cam
Total 59% 33% 25% 25% 22% 15% 14% 12%
Male 60% 27% 24% 22% 20% 10% 16% 12%
Female 60% 38% 27% 28% 23% 20% 12% 10%
20-29 60% 36% 31% 24% 26% 17% 14% 14%
30-39 59% 24% 14% 26% 13% 11% 15% 6%
Camera 360 are the most popular. B612 is popular among female
Q. What apps do you use for retouching pictures? (MA)

15. What are satisfied with smartphone camera
Female and younger groups tend to be satisfied with smartphone than others
Easiness
to use
Easiness
to upload
Image
quality of
back-
camera
Image
quality of
front-
camera
Easiness
to retouch
Variety of
photo
mode
Image
quality in
dark place
Start-up
speed of
camera
Image
quality
after
zooming in
Focus on
function
Hand
shake
correction
Weight Size
Total 60% 44% 42% 38% 38% 36% 34% 29% 27% 26% 20% 14% 10%
Male 60% 40% 42% 36% 34% 32% 40% 29% 27% 26% 20% 14% 10%
Female 62% 48% 44% 39% 41% 40% 28% 29% 27% 27% 18% 14% 10%
20-29 62% 44% 45% 38% 40% 38% 34% 30% 27% 26% 18% 14% 11%
30-39 58% 45% 38% 36% 33% 34% 35% 28% 26% 27% 23% 14% 8%
Q. What are points that you are satisfied with smartphone camera? (MA)

16. 30-39 group tend to be frustrated with smartphone than others.
Image
quality after
zooming in
Image
quality in
dark places
Hand shake
correction
Start-up
speed of
camera
Size
Function of
focus on
objects
Variety of
taking photo
mode
Easiness to
use camera
Weight
Easiness to
retouch
pictures /
videos
Easiness to
upload in
online sites
/apps
Total 33% 32% 29% 17% 14% 14% 13% 11% 11% 10% 8%
Male 29% 32% 30% 18% 13% 13% 13% 10% 12% 10% 8%
Female 37% 30% 28% 18% 12% 13% 12% 7% 8% 9% 7%
20-29 33% 31% 29% 18% 12% 13% 12% 9% 10% 10% 8%
30-39 32% 37% 29% 16% 20% 16% 15% 15% 14% 11% 9%
Q. What are points that you are frustrated with smartphone camera? (MA)
What are frustrated with smartphone camera

17. Difference between smartphone and camera
- Objectives
Camera is used more for scenery and family moment
Q. What kind of pictures do you take usually by smartphone? (MA) (Camera=owners only)
65%
59%
55% 53%
48% 47%
29% 29%
25%
22% 23%
14%
77%
56%
25%
43%
21%
33%
14%
24%
57%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Smartphone Camera

18. Difference between smartphone and camera
- Satisfaction / frustration
60%
44%
38% 36% 38% 36% 34%
29% 27% 26%
20%
50%
15%
26%
45%
62%
31%
65%
48%
42%
24% 21%
Easiness to
use
Easiness to
upload
Easiness to
retouch
Variety of
photo
modes
Quality in
dark place
Shutter
speed
Zoom
feature
Focus
feature
Hand shake
corrections
Weigh Size
Satisfactions
Smartphone
Camera
33% 32%
29%
17%
14% 14% 13% 11% 11% 10%
6%
12% 13%
18%
28%
23%
12% 12% 12%
35%
23%
28%
Zoom
feature
Quality in
dark place
Hand
shaking
Shutter
speed
Size Focus
feature
Variety of
photo
modes
Easiness to
use
Weight Easiness to
retouch
Easiness to
upload
Frustration
Smartphone
Camera

19. Audience profile

20. Respondents profile (N=600)
HCM
51%
Hanoi
49%
City
Male
49%
Female
51%
Gender
20-29
68%
30-39
32%
Age

21. Q&Me – About Online Market Research Services

22. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data

23. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 400,000 members as of Nov, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

24. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

25. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

26. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043