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Vietnamese shampoo usage survey
- 49% wash hairs without hot water
Survey information
• Vietnamese shampoo usage survey
• 500 male, female above 18 years old
• January, 2015
Executive Summary
• 51% has hot water environment in bathroom
• Female washes her hair once per 2-3 days
• Female usage of Rinse / Conditioner is far higher than
male (female 57%, male 16%)
• 57% of female care about the smells after wearing
helmet
• More than 30% leaves it after washing hair
• Supermarket (70%) and Grocery store (56%) are the
common channels
What do you have in your bathroom?
73%
69%
68%
67%
57%
51%
27%
21%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Shower
Toilet
Pail
Mirror
Sink
Hot water
Bathroom cabinet
Bath tub
51% has hot water environment in bathroom
How often do you wash your hair?
Female washes her hair once per 2-3 days
5%
20%
69%
3%
3%
0%
13%
65%
18%
2%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Twice per day
Once per day
Once per 2 - 3 days
Once per 4 - 5 days
Once per week
Less than once per week
Male Female
What do you use when washing your hair?
80%
18%
57%
3%
8%
82%
17%
16%
9%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Shampoo
Rinse-in Shampoo
Rinse or Conditioner
Hair pack treatment (washable)
Hair pack treatment (not for wash)
Male Female
Female usage of Rinse / Conditioner is far higher than
male (female 57%, male 16%)
Do you buy shampoos yourself?
95% female buys shampoo for herself
Yes, 95%
Yes, 77%
No, 6%
No, 23%
0% 20% 40% 60% 80% 100%
Female
Male
Are you flexible with brand selection of shampoo?
21%
25%
63%
59%
15%
17%
0% 20% 40% 60% 80% 100%
Male
Female
Always same brand Same brand but sometime flexible Always flexible
Nearly 80% are flexible for brands
How much do you care about the smells of your hair
after wearing helmet?
57% of female care about the smells after wearing helmet
11%
15%
46%
33%
32%
35%
11%
15%
2%
3%
0% 20% 40% 60% 80% 100%
Female
Male
Extremely care Very care Care Less care Do not care
How do you dry your hair?
37%
54%
26%
36%
23%
59%
18%
29%
0% 10% 20% 30% 40% 50% 60% 70%
Dryer
Towel
Fan
I do not do anything
Male Female
More than 30% leaves it after washing hair
Where do you get information about shampoo?
78%
67%
39%
28%
53%
40%
41%
43%
18%
13%
68%
49%
27%
22%
45%
30%
27%
25%
9%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
TVC
Advertisement at supermarket
Promotion girls-boys
Poster, leaflet
Internet Ads
Magazine
Newspaper
Facebook
Blog
Other
Male Female
Store touch point is more influential to female
Where do you buy shampoos?
70.10%
55.80%
39.20%
34.90%
21.50%
15.10%
8.40%
4.80%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Supermarket
Grocery
Convenient store
Local market
Shampoo specializing store
Department store
Online shopping
Other
Supermarket (70%) and Grocery store (56%) are the common channels
What do you consider when you purchase
shampoos?
57%
24%
22%
35%
57%
74%
23%
67%
61%
65%
63%
21%
64%
45%
15%
16%
25%
49%
64%
19%
53%
49%
52%
48%
10%
40%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Brand
Type (Package/Bottle)
Size
Promotion
Price
Scent
Froaming
Remove dirt
Prevent itching
Prevent dandruff
Easy for your skin
Rinse-in
Prevent hair loss
Male Female
“Scent (74%)” and “Remove dirt (67%)” are the popular among females
Photo of bathrooms
Female, 20 Female, 35 Male, 28
male, 21 male, 19 female, 21
Photos of bathrooms
male, 19 male, 30 male, 26 male, 21
male, 23 male, 22 male, 23 male, 24 female, 26
female, 31 female, 36 male, 20 male, 20
If you would like to see this data more into detail,
please contact info@qandme.net
We have data available with a variety of filtering
and cross-tab comparisons via out analysis tools
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
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trend and opinions through the
numeric data
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audience through online focus
group of chatting.
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and deep information easily
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Vietnamese shampoo usage survey

  • 1. Your sub-title here Vietnamese shampoo usage survey - 49% wash hairs without hot water
  • 2. Survey information • Vietnamese shampoo usage survey • 500 male, female above 18 years old • January, 2015
  • 3. Executive Summary • 51% has hot water environment in bathroom • Female washes her hair once per 2-3 days • Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%) • 57% of female care about the smells after wearing helmet • More than 30% leaves it after washing hair • Supermarket (70%) and Grocery store (56%) are the common channels
  • 4. What do you have in your bathroom? 73% 69% 68% 67% 57% 51% 27% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% Shower Toilet Pail Mirror Sink Hot water Bathroom cabinet Bath tub 51% has hot water environment in bathroom
  • 5. How often do you wash your hair? Female washes her hair once per 2-3 days 5% 20% 69% 3% 3% 0% 13% 65% 18% 2% 1% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Twice per day Once per day Once per 2 - 3 days Once per 4 - 5 days Once per week Less than once per week Male Female
  • 6. What do you use when washing your hair? 80% 18% 57% 3% 8% 82% 17% 16% 9% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Shampoo Rinse-in Shampoo Rinse or Conditioner Hair pack treatment (washable) Hair pack treatment (not for wash) Male Female Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
  • 7. Do you buy shampoos yourself? 95% female buys shampoo for herself Yes, 95% Yes, 77% No, 6% No, 23% 0% 20% 40% 60% 80% 100% Female Male
  • 8. Are you flexible with brand selection of shampoo? 21% 25% 63% 59% 15% 17% 0% 20% 40% 60% 80% 100% Male Female Always same brand Same brand but sometime flexible Always flexible Nearly 80% are flexible for brands
  • 9. How much do you care about the smells of your hair after wearing helmet? 57% of female care about the smells after wearing helmet 11% 15% 46% 33% 32% 35% 11% 15% 2% 3% 0% 20% 40% 60% 80% 100% Female Male Extremely care Very care Care Less care Do not care
  • 10. How do you dry your hair? 37% 54% 26% 36% 23% 59% 18% 29% 0% 10% 20% 30% 40% 50% 60% 70% Dryer Towel Fan I do not do anything Male Female More than 30% leaves it after washing hair
  • 11. Where do you get information about shampoo? 78% 67% 39% 28% 53% 40% 41% 43% 18% 13% 68% 49% 27% 22% 45% 30% 27% 25% 9% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% TVC Advertisement at supermarket Promotion girls-boys Poster, leaflet Internet Ads Magazine Newspaper Facebook Blog Other Male Female Store touch point is more influential to female
  • 12. Where do you buy shampoos? 70.10% 55.80% 39.20% 34.90% 21.50% 15.10% 8.40% 4.80% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Supermarket Grocery Convenient store Local market Shampoo specializing store Department store Online shopping Other Supermarket (70%) and Grocery store (56%) are the common channels
  • 13. What do you consider when you purchase shampoos? 57% 24% 22% 35% 57% 74% 23% 67% 61% 65% 63% 21% 64% 45% 15% 16% 25% 49% 64% 19% 53% 49% 52% 48% 10% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% Brand Type (Package/Bottle) Size Promotion Price Scent Froaming Remove dirt Prevent itching Prevent dandruff Easy for your skin Rinse-in Prevent hair loss Male Female “Scent (74%)” and “Remove dirt (67%)” are the popular among females
  • 14. Photo of bathrooms Female, 20 Female, 35 Male, 28 male, 21 male, 19 female, 21
  • 15. Photos of bathrooms male, 19 male, 30 male, 26 male, 21 male, 23 male, 22 male, 23 male, 24 female, 26 female, 31 female, 36 male, 20 male, 20
  • 16. If you would like to see this data more into detail, please contact info@qandme.net We have data available with a variety of filtering and cross-tab comparisons via out analysis tools
  • 17. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.