The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

1. KEYNOTE
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
The Future of Brands on
LinkedIn
Alison Kaltman
VP, BRAND MARKETING LEAD
J.P. MORGAN PAYMENTS

2. The Future of
LinkedIn for
Brands
ALI KALTMAN
APRIL 11, 2024

3. Don’t sleep on LinkedIn.

4. AGENDA
▪ Why LinkedIn
▪ B2B Brand Ideas
▪ B2C Brand Ideas
▪ Executive Presence
▪ Takeaways

6. Why Should You Care?
65 MILLION DECISION MAKERS 33% INCREASE IN PURCHASE INTENT

7. B2B Brands on LinkedIn

8. Top B2B LinkedIn Trends
B2B MEDIA COMPANIES EMPLOYEE INFLUENCERS

9. B2C Brands on LinkedIn

10. Top B2C LinkedIn Trends
EMPLOYER BRANDING CAMPAIGN PROMOTION

11. Earned Media Stunts

12. Executive Presence on LinkedIn

13. Why Should You Post?
BRANDING NETWORKING RECRUITMENT THOUGHT
LEADERSHIP
VISIBILITY &
INFLUENCE

14. Takeaways
Don’t sleep on LinkedIn.
▪ The attention is there.
▪ People want to hear from people.
▪ There is still untapped potential for true
brand marketing.

15. How will your brand pioneer LinkedIn?
QUESTIONS?