5. 歯を磨く長さについて
8%
66%
23%
4%
Less than 1 min
1-3 mins
4-5 mins
6-10 mins
Over 10 mins
1-3分間ほど歯を磨く人が最も多い
Q. How long do you brush your teeth in average one time? N=511
7. 所有する製品について
83%
68%
35%
18% 16%
9% 8%
Toothbrush Toothpaste Mouthwash Tongue
brush
Dental floss Electric
toothbrush
Interdental
brush
歯磨き・歯ブラシ以外の製品の利用はまだ一般的でない
Q. What of the followings do you use when brushing your teeth? N=510
9. 歯磨きブランドといえば
P/Sが独占的
Q. Which brand comes up first when you hear "toothpaste“? N=510 By free comment
69%
14%
9%
1%
1% 0%
0%
6%
P/S
Colgate
Close up
Sensodyne
Glister
Aquafresh
Darlie
No answer
10. 歯ブラシブランドといえば
P/Sが独占的
Q. Which brand comes up first when you hear "toothbrush“? N=504 By free comment
57%
18%
1%
3%
1%
0%
0% 0%
19%
P/S
Colgate
Close up
Oral B
Lipzo
Aquafresh
Systema
Engbo
No answer
11. 購入要因について
76%
53%
41%
38%
25%
20% 18%
13% 12% 11%
1%
29%
15%
27%
8% 8%
5%
2% 3% 2% 1% 1%
Important
Most important
factor
Q. Which are important factors when you buy toothpaste? N=508
Q. Which is the most important factor? N=508
ブランドの割合が高いものの、最も気にするのは効果・効能
12. 重要視する効果について
71%
65%
61%
44%
40%
37% 36%
4%
26%
39%
11%
7% 6% 6% 4%
1%
Whitening Prevent
caries
Fresh Anti
bacteria
Remove
plaque
Sensitivity Reduce
gingivitis
Others
Important
Most important
虫歯予防・ホワイトニングなどを重要視
Q. Which effects do you care when you buy toothpaste? N=508
Q. Which effect do you care the most? N=508
13. 歯磨きブランドの認知度・利用度
P/Sの利用度が圧倒的に高い。続くのがColgateやClose Upなどのブラ
ンド
Q. To what extend do you know toothpaste brands below? N=508
69%
25%
19%
8%
8%
5%
5%
5%
7%
5%
22%
58%
54%
18%
21%
10%
7%
7%
13%
9%
6%
9%
15%
23%
25%
15%
15%
14%
21%
20%
3%
7%
9%
18%
17%
17%
15%
13%
21%
14%
1%
2%
3%
34%
29%
53%
59%
61%
38%
51%
P/S
Colgate
Close up
Aquafresh
Sensodyne
Darlie
Bamboo Salt
Crest
Xylitol
Doreen
I use this brand regularly
I have used this brand
before
I know this brand and would
consider to buy
I know this brand and would
not consider to buy
I do not know this
14. 調査概要
Number of respondents: 511
Gender: Male / Female (254 males and 257 females)
Age group: 18 - 49
Location: Nationwide
Conducted on March, 2016
49.6%
50.4%
Gender
Male
Female
34.0%
34.3%
31.7%
Age
18-24
25-34
35-49
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