The document discusses the YouTube usage habits in Vietnam, highlighting that Vietnamese people spend an average of two hours daily watching YouTube, with higher engagement among the elderly. It identifies smartphones as the primary device for accessing YouTube and notes that 58% of users have made purchases influenced by YouTube videos, particularly in categories like electronics and beauty products. Additionally, YouTube ranks as the second most popular social media platform after Facebook among Vietnamese users.

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4. Vietnamese spend around 2 hours per day for watching
YouTube. The time spending is higher at the elders.
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5. YouTube comes as 2rd among SNS, after Facebook.
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Q. Please sort the following social media based on your
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Social media popularity by ranking
1st pick 2nd pick 3rd pick Others

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Q. What are the devices that you watch YouTube?
Smartphone is dominantly popular as the device to watch
YouTube.

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Yes, 58%
No, 42%
Q. Do you have experience that you are influenced by
YouTube to purchase something?
58% have the purchased the items after watching YouTube.

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Supplement / Functional foods
Online service / mobile app
Book
IT
Food
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Fashion
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Electronics
Q. What are the products that you had purchased as the
influence of YouTube?
Electronics, Beauty/cosmetics, fashion are the top 3 items
that people are influenced by watching YouTube.

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