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Vietnamese and daily transportation

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Vietnamese custom of transportation is quite different from other South East Asian countries as motorbike is the most common vehicles here.

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Vietnamese and daily transportation

  1. 1. Your sub-title here Vietnamese and daily transportation - 8% people drive motorbike more than 10 years do not have driving license
  2. 2. Survey information • Survey about Vietnamese and daily transportation • Sample size: 665 people • Respondent criteria: 18-49 years old • Area: Nationwide • Conducted time: Dec 16th – 18th
  3. 3. Executive Summary • 8% people drive motorbike more than 10 years do not have driving license • “Petrolimex (PJICO)” is the most popular motorbike insurance company • “Bảo Việt” and “Petrolimex (PJICO)” are sellable in every channels and places • 26% buy motorbike insurance from BIDV with the price of 96,000VND • “200,001-300,000VND” is the average spending to refuel motorbike per month and change lubricating oil every 1500-2000km • 25% people violated traffic many times yet never get caught by the police
  4. 4. Which of following transportations do you use the most and for how long? 0% 1% 1% 6% 7% 8% 77% Car Taxi Taxi motorbike On foot Bus Bicycle Motorbike Transportation 7% 23% 31% 21% 19% Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years Motorbike driving duration “Motorbike” is the most popular transportation for Vietnamese and 31% have been driving it for 4-6 years
  5. 5. Which brand is your motorbike? 62% 23% 6% 4% 3%
  6. 6. Which brand is your motorbike? 1% 6% 4% 3% 14% 72% 0% 1% 7% 5% 34% 54% 3% 1% 4% 10% 25% 58% Others Piaggio SYM Suzuki Yamaha Honda South Middle North “Honda” is the most preferable brand for Vietnamese; especially in the North
  7. 7. Do you have motorbike driving licence? 71% 29% 84% 16% 94% 6% 100% 0% 92% 8% Yes No Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years 8% people drive motorbike more than 10 years do not have driving license
  8. 8. Do you have motorbike insurance? 85% 15% 84% 16% 88% 12% 91% 9% 89% 11% Yes No Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years 12% people drive motorbike more than 10 years do not have motorbike insurance
  9. 9. Which insurance company are you using now and how much? 9% 11% 2% 0% 5% 7% 8% 9% 9% 19% 21% I don't remember Don't have insurance Others Liberty BIDV Bảo hiểm Bưu Điện Bảo hiểm Quân Đội Bảo hiểm Dầu khí (PVI) Bảo Minh Bảo Việt Petrolimex (PJICO) “Petrolimex (PJICO)” is the most popular motorbike insurance company
  10. 10. Where do you buy the motorbike insurance? “Bảo Việt” and “Petrolimex (PJICO)” are sellable in every channels and places 20% 13% 3% 6% 42% 0% 10% 20% 30% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Street sellers Fuel station Online shop Local store Motorbike store Bảo Việt Bảo Minh Liberty Bảo hiểm Quân Đội Bảo hiểm Bưu Điện BIDV Bảo hiểm Dầu Khí Petrolimex (PJICO) Purchasing place rate
  11. 11. How much do you spend to buy insurance? 39% 43% 45% 44% 59% 64% 54% 9% 9% 13% 3% 4% 11% 9%21% 22% 15% 38% 7% 11% 17%7% 4% 3% 3% 0% 2% 3% 20% 20% 20% 12% 26% 7% 13% Bảo Việt Bảo Minh Bảo hiểm Quân Đội Bảo hiểm Bưu Điện BIDV Bảo hiểm Dầu Khí (PVI) Petrolimex (PJICO) 10,000VND 15,000VND 66,000VND 81,000VND 86,000VND 91,000VND 96,000VND 26% buy motorbike insurance from BIDV with the price of 96,000VND
  12. 12. Why do you choose to buy insurance from this company? 43% 46% 38% 18% 37% 27% 39% 22% 24% 28% 6% 7% 44% 28% 14% 9% 10% 9% 11% 7% 5% 16% 11% 13% 35% 33% 7% 20% 2% 4% 10% 24% 11% 16% 6% Bảo Việt Bảo Minh Bảo hiểm Quân... Bảo hiểm Bưu Điện BIDV Bảo hiểm Dầu Khí (PVI) Petrolimex (PJICO) It's cheaper than other companies My friends sell the insurance of that company I only know that company The place I buy only sell insurance from that company That company is big and trustworthy People choose to buy motorbike insurance from a company because of its size and trustwworthy
  13. 13. Monthly refuel spending & lubricating oil changing period 19% 37% 23% 14% 8% Less than 200,000VND 200,001 - 300,000VND 300,001 - 400,000VND 400,001 - 500,000VND More than 500,001VND Monthly Refuel Spending 4% 9% 33% 54% After every 4500- 5000km After every 3500- 4000km After every 2500- 3000km After every 1500- 2000km Lubricating Oil Changing Period “200,001-300,000VND” is the average spending to refuel motorbike per month and change lubricating oil every 1500-2000km
  14. 14. How often do you have your motorbike washed? 2% 14% 53% 7% 25% 0% 1% 13% 48% 10% 27% 1% Never 1-2 times / 6 months 1-2 times / month 3-4 times / week 1-2 times / week Everyday Male Female Vietnamese have their motorbike washed 1-2 times/month
  15. 15. Have you ever get caught by policeman? 25% people violated traffic many times yet never get caught by the police 25% 38% 6% 13% 19% 12% 62% 18% 6% 2% 90% 10% 0% 0% 0% Never 1-2 times 3-4 times 5-6 times More than 6 times Never violate traffic Sometimes violate traffic Many times violate traffic
  16. 16. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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