The survey results show that the majority (90%) of millennial respondents in Indonesia eat sahur (the pre-dawn meal before fasting) when fasting for Ramadan. Most (82%) eat sahur with their family, while the top reasons for not eating sahur included oversleeping (60%) and being unwilling to wake up for it (27%). The most popular times for eating sahur were 3:30 AM (36%) and 3 AM (31%). While most (79%) did not always break their fast by going out, the top places for breaking fast included restaurants/food stalls (44%) and home (42%). The most common foods consumed for breaking fast were ice fruit cocktails (49

1. Summary of Survey Result:Summary of Survey Result:Summary of Survey Result:Summary of Survey Result: Millennial and RamadhanMillennial and RamadhanMillennial and RamadhanMillennial and Ramadhan
1. DO YOU ALWAYS EAT SAHUR (PRE-DAWN MEAL, CONSUMED EARLY IN THE MORNING BEFORE FASTING BY
MUSLIM) WHEN FASTING IN RAMADHAN?
Single Answer, Total Respondents : 502
JakPat App
Leading mobile market research in indonesia
# Option Total Answer Percentage
1 Yes 454 90.44 %
2 No 48 9.56 %
Yes (90.44%)(90.44%)(90.44%)(90.44%)
No (9.56%)(9.56%)(9.56%)(9.56%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
1 dari 12 10/06/2015 12:45

2. 2. WITH WHOM DO YOU OFTEN EAT SAHUR?
Single Answer, Total Respondents : 454
# Option Total Answer Percentage
1 Family 372 81.94 %
2 Spouse 40 8.81 %
3 Alone 24 5.29 %
4 Friends 16 3.52 %
5 Girlfriend/ boyfriend 2 0.44 %
Family (81.94%)(81.94%)(81.94%)(81.94%)
Spouse (8.81%)(8.81%)(8.81%)(8.81%)
Alone (5.29%)(5.29%)(5.29%)(5.29%)
Friends (3.52%)(3.52%)(3.52%)(3.52%)
Girlfriend/ boyfriend (0.44%)(0.44%)(0.44%)(0.44%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
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3. 3. WHY DON'T YOU EAT SAHUR?
Single Answer, Total Respondents : 48
# Option Total Answer Percentage
1 Sometimes, I oversleep so I cannot eat Sahur. 29 60.42 %
2 I am unwilling to wake up and eat Sahur, thus I just eat my meal before
going to sleep.
13 27.08 %
3 Other option 2 4.17 %
4 It is hard to find places selling food for Sahur near my home/ boarding
house.
3 6.25 %
5 I have no friends to accompany me eating Sahur. 1 2.08 %
Other Option
Sometimes, I oversleep so I cannot eat Sahur. (60.42%)(60.42%)(60.42%)(60.42%)
I am unwilling to wake up and eat Sahur, thus I just eat my meal before going to sleep. (27.08%)(27.08%)(27.08%)(27.08%)
Other option (4.17%)(4.17%)(4.17%)(4.17%)
It is hard to find places selling food for Sahur near my home/ boarding house. (6.25%)(6.25%)(6.25%)(6.25%)
I have no friends to accompany me eating Sahur. (2.08%)(2.08%)(2.08%)(2.08%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
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4. 4. WHEN DO YOU USUALLY EAT SAHUR?
Single Answer, Total Respondents : 502
# Answer Total Answer Percentage
1 tdk puasa 1 2.08 %
2 sakit perut jika sahur 1 2.08 %
3.30 AM (36.25%)(36.25%)(36.25%)(36.25%)
3.00 AM (31.08%)(31.08%)(31.08%)(31.08%)
4.00 AM (19.12%)(19.12%)(19.12%)(19.12%)
2.30 AM (6.37%)(6.37%)(6.37%)(6.37%)
4.30 AM (3.19%)(3.19%)(3.19%)(3.19%)
Before 2.30 AM (2.19%)(2.19%)(2.19%)(2.19%)
Pass 4.30 AM (1.79%)(1.79%)(1.79%)(1.79%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
4 dari 12 10/06/2015 12:45

5. 5. DO YOU ALWAYS BREAK YOUR FAST BY GOING OUT?
Single Answer, Total Respondents : 502
# Option Total Answer Percentage
1 3.30 AM 182 36.25 %
2 3.00 AM 156 31.08 %
3 4.00 AM 96 19.12 %
4 2.30 AM 32 6.37 %
5 4.30 AM 16 3.19 %
6 Before 2.30 AM 11 2.19 %
7 Pass 4.30 AM 9 1.79 %
# Option Total Answer Percentage
No (78.69%)(78.69%)(78.69%)(78.69%)
Yes (21.31%)(21.31%)(21.31%)(21.31%)
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6. 6. WITH WHOM DO YOU OFTEN BREAK THE FAST WITH? IF YOU OFTEN BREAK THE FAST IN YOUR HOME,
PLEASE CHOOSE "I BREAK MY FAST IN MY HOME."
Single Answer, Total Respondents : 502
# Option Total Answer Percentage
1 No 395 78.69 %
2 Yes 107 21.31 %
# Option Total Answer Percentage
1 I break my fast in my home 278 55.38 %
2 Friends 127 25.3 %
3 Family 48 9.56 %
I break my fast in my home (55.38%)(55.38%)(55.38%)(55.38%)
Friends (25.3%)(25.3%)(25.3%)(25.3%)
Family (9.56%)(9.56%)(9.56%)(9.56%)
Girlfriend/ boyfriend (6.18%)(6.18%)(6.18%)(6.18%)
Spouse (3.59%)(3.59%)(3.59%)(3.59%)
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7. 7. WHAT PLACE DO YOU OFTEN VISIT FOR BREAKING FAST? IF YOU OFTEN BREAK THE FAST IN HOME, PLEASE
CHOOSE "HOME/ BOARDING HOUSE."
Multiple Answer, Total Respondents : 502
# Option Total Answer Percentage
4 Girlfriend/ boyfriend 31 6.18 %
5 Spouse 18 3.59 %
Restaurant/ food stall (43.63%)(43.63%)(43.63%)(43.63%)
Home/ boarding house (42.03%)(42.03%)(42.03%)(42.03%)
Food bazaar (selling sweet snacks ) (17.73%)(17.73%)(17.73%)(17.73%)
Mall (16.33%)(16.33%)(16.33%)(16.33%)
Mosque (10.16%)(10.16%)(10.16%)(10.16%)
Other option (2.19%)(2.19%)(2.19%)(2.19%)
100 %
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
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8. 8. HOW MUCH DO YOU OFTEN SPEND FOR BUYING FOOD WHEN BREAKING FAST?
Single Answer, Total Respondents : 502
# Option Total Answer Percentage
1 Restaurant/ food stall 219 43.63 %
2 Home/ boarding house 211 42.03 %
3 Food bazaar (selling sweet snacks ) 89 17.73 %
4 Mall 82 16.33 %
5 Mosque 51 10.16 %
6 Other option 11 2.19 %
Other Option
# Answer Total Answer Percentage
1 kantor 5 1 %
2 rumah teman 1 0.2 %
3 cafe 1 0.2 %
4 Saya tidak berbuka puasa 1 0.2 %
5 di kendaraan umum 1 0.2 %
6 pinggir jalan 1 0.2 %
7 ditempat kerja 1 0.2 %
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
8 dari 12 10/06/2015 12:45

9. 9. WHAT KINDS OF FOOD DO YOU OFTEN CONSUME FOR BREAKING FAST?
Multiple Answer, Total Respondents : 502
#
1
2
3
4
5
6
7
8
> 40.000 IDR (24.7%)(24.7%)(24.7%)(24.7%)
15.001-20.000 IDR (18.13%)(18.13%)(18.13%)(18.13%)
25.001-30.000 IDR (14.54%)(14.54%)(14.54%)(14.54%)
10.001-15.000 IDR (14.34%)(14.34%)(14.34%)(14.34%)
20.001-25.000 IDR (12.35%)(12.35%)(12.35%)(12.35%)
35.001-40.000 IDR (6.77%)(6.77%)(6.77%)(6.77%)
30.001-35.000 IDR (6.18%)(6.18%)(6.18%)(6.18%)
< 10.000 IDR (2.99%)(2.99%)(2.99%)(2.99%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
9 dari 12 10/06/2015 12:45

10. #
1
2
3
4
5
6
7
8
9
10
11
Ice fruit cocktail (49.4%)(49.4%)(49.4%)(49.4%)
Hot tea (40.44%)(40.44%)(40.44%)(40.44%)
Banana soup (37.65%)(37.65%)(37.65%)(37.65%)
Snack (Indonesia's traditional food such as arem-arem, risoles, caramel banana, etc sold on traditional market)
(37.05%)(37.05%)(37.05%)(37.05%)
Date (35.26%)(35.26%)(35.26%)(35.26%)
Ice tea (35.06%)(35.06%)(35.06%)(35.06%)
Syrup ice (23.31%)(23.31%)(23.31%)(23.31%)
Cantaloupe ice (22.91%)(22.91%)(22.91%)(22.91%)
Juice (13.35%)(13.35%)(13.35%)(13.35%)
100 %
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
10 dari 12 10/06/2015 12:45

11. Other Option
# Answer Total Answer Percentage
1 gorengan 3 0.6 %
2 Kelapa 1 0.2 %
3 Air 1 0.2 %
4 sop buah atau es degan atau es sirup dengan nata de coco 1 0.2 %
5 air putih 1 0.2 %
6 es kelapa 1 0.2 %
7 es Timun suri 1 0.2 %
8 teh tawa 1 0.2 %
9 buah 1 0.2 %
10 es cincau hitam 1 0.2 %
11 asinan 1 0.2 %
Green banana ice (traditional sweet snack in Indonesia) (5.58%)(5.58%)(5.58%)(5.58%)
Other option (2.59%)(2.59%)(2.59%)(2.59%)
Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
11 dari 12 10/06/2015 12:45

12. Survey Result by JakPat - Leading mobile market research in Indonesia http://jakpat.net/survey/detail/2116
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