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Korea / Japan entertainment popularity in Vietnam

Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.

The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.

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Korea / Japan entertainment popularity in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Korean / Japanese entertainment popularity in Vietnam Asia Plus Inc.
  2. 2. Overview Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese. The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
  3. 3. Entertainment content consumption of Vietnamese
  4. 4. Entertainment content consumption on online channels Other than YouTube, nearly 80% also watch entertainment contents on websites and mobile apps. FPTplay.net & MyTV are the most popular website & mobile app respectively. 43% 36% 21% Online channels usage Yes, via websites Yes, via apps No Q. Do you watch any online video channel other than YouTube?/ If yes, what are the websites/ apps that you watch contents on? (N=653) 58% 35% 31% 30% 30% 29% 28% 21% 20% 15% phimmoi.net tv.zing.vn bilutv.com vtv.vn phim14.net ftpplay.net vtvgiaitri.vn phimbathu.com cliptv.vn xemphimso.com Top 10 popular websites 39% 29% 22% 20% 13% 12% 11% 10% 9% 9% FPT play VTV Go Netflix K+ HTV online MyTV Net Viettel TV MobiTV ClipTV Box VTV Plus Top 10 popular apps
  5. 5. Paid TV subscription Nearly half subscribe to a paid TV service. K+ followed by Netflix and Fim+ (now Galaxy Play) are the most popularly used services. 45% 55% Paid TV subscription Yes No Q. Do you subscribe to any subscription TV? (N=653)/ What are the subscription TV services that you subscribe? (N=283) 46% 45% 18% 17% 12% 10% 8% 8% 5% 4% K+ Netflix Fim+ (Galaxy Play) HBO Go/ HBO Now Apple TV Disney+ iFlix Other Prime Video Viki Popular websites
  6. 6. Music & Movies preference Vietnamese contents are consumed the most, followed by UK/US for music and China for movies/ dramas. 64% 51% 51% 49% 25% 21% 4% 1% Vietnam China Korea UK/ US Other Asian countries Japan Latin Other Movies/ dramas watched 83% 44% 39% 32% 20% 16% 6% Vietnam UK/ US Korea China Other Asian countries Japan Latin Music listened to Q. What kind of music do you listen to?/ What kind of dramas/ movies do you watch? (N=653)
  7. 7. Korean versus Japanese entertainment contents
  8. 8. 96% 4% Yes No 13% 33% 43% 8% 3% Absolutely don’t like it Don’t like it Neither Like it Absolutely like it 94% 6% Yes No Entertainment content consumption & Likeness Both Korean and Japanese entertainment contents are enjoyed popularly by the Vietnamese. However, Korean contents are liked more. Q. How much do you enjoy Korean entertainment contents in general?/ How much do you enjoy Japanese entertainment contents in general? (N=653) Korean content consumption & Likeness Japanese content consumption & Likeness 9% 23% 47% 14% 7% Absolutely don’t like it Don’t like it Neither Like it Absolutely like it Content consumption Likeness
  9. 9. Entertainment content likeness - Details Korean entertainment has better popularity in all aspects, except for the games where Korea and Japan is neck to neck Q. How much do you enjoy Korean entertainment contents? (N=629) / How much do you enjoy Japanese entertainment contents? (N=614) 12% 6% 34% 23% 39% 43% 10% 22% 5% 8% Korea Japan Music Absolutely don’t like it Don’t like it Neither Like it Absolutely like it 14% 8% 40% 22% 33% 45% 8% 18% 5% 6% Korea Japan Drama Absolutely don’t like it Don’t like it Neither Like it Absolutely like it 15% 10% 37% 26% 36% 42% 9% 16% 4% 6% Korea Japan Movies Absolutely don’t like it Don’t like it Neither Like it Absolutely like it 12% 10% 26% 26% 43% 42% 14% 16% 4% 6% Korea Japan Game Absolutely don’t like it Don’t like it Neither Like it Absolutely like it
  10. 10. Korean and Japanese entertainment recall Korean entertainment is recalled more than Japanese one. Among the 3 categories, movies/ dramas were recalled the most. 46% 15% 54% 85% Korea Japan Singers Name recalled Others Q. What names came up when you hear Korean singers/ actors/ actresses/ dramas/ movies (N=629)?/ What names came up when you hear Japanese singers/ actors/ actresses/ dramas/ movies (N=614)? 48% 19% 52% 81% Korea Japan Actors / Actress Name recalled Others 57% 30% 43% 70% Korea Japan Movies / Dramas Name recalled Others
  11. 11. Popular Korean singers among Vietnamese Q. What singer names came up when you hear “Korean singers”? (N=629) 1. Bi Rain 2. IU 3. G Dragon 4. Black Pink 5. BTS 7. T-ARA 8. Hari Won 9. SNSD 10. Jang Nara6. Big Bang 46% 54% I do not know any/ I cannot think of any I can recall singer names Recall of Korean singers Popular singers
  12. 12. Popular Japanese singers among Vietnamese Q. What singer names came up when you hear “Japanese singers”? (N=614) 15% 85% I do not know any/ I cannot think of any I can recall singer names Recall of Japanese singers Popular singers 1. Aimer 2. Utada Hikaru 3. Miwa Yoshida 4. AKB48 5. Goose House 7. Hatsune Miku 8. Sakura Miyawaki 9. Kenshi Yonezu6. Kana Nishino
  13. 13. Popular Korean actors/ actresses among Vietnamese Q. What actor/ actress names came up when you hear “Korean actors/ actresses”? (N=629) 48% 52% I do not know any/ I cannot think of any I can recall actors/ actresses names Recall of Korean actors/ actresses Popular actors/ actresses 1. Lee Min-Ho 2. Song Hye-Kyo 3. Kim Tae-Hee 4. Bi Rain 5. Jang Dong-Gun 7. Son Ye-Jin 8. Kim So-Hyun 9. Jeon Ji-Hyun 10. Ji Chang-Wook6. Song Joong-Ki
  14. 14. Popular Korean movies/ dramas among Vietnamese Q. What names came up when you hear “Korean movies/ dramas”? (N=629) 57% 43% I do not know any/ I cannot think of any I can recall movie/drama names Recall of Korean movies/ dramas Popular movies/ dramas 1. Descendants of the sun (2016) 2. Boys over flowers (2009) 3. Full house (2004) 4. Autumn in my Heart (2000) 5. Train to Busan (2016/ 2019) 7. Parasite (2019) 8. High kick (2019) 9. Glass slippers (2002) 10. Winter Sonata (2002) 6. Crash landing on you (2019)
  15. 15. Popular Japanese movies/ dramas among Vietnamese Q. What names came up when you hear “Japanese dramas/ movies”? (N=614) 30% 70% I do not know any/ I cannot think of any I can recall movie/drama names Recall of Japanese movies/ dramas Popular movies/ dramas 1. Oshin (1983) 2. Doraemon 3. Adult movies 4. 1 Litre of Tears (2005) 5. Grave of the Fireflies (1988) 7. Battle Royale (2000) 8. The Taste of Tea (2004) 9. An Incurable Case of Love / Love Lasts Forever (2020) 10. Hoshi no Kinka (Die Sterntaler) (1995) 6. Stewardess Monogatari (1983)
  16. 16. Summary Better recognition for Korean entertainment Latest Korean entertainment vs traditional Japanese Trigger by social media and online streaming Korean entertainment is more popular than Japanese entertainment both in terms of the recognitions and popularity. Korean entertainment is most popular after domestic entertainment. Unlike Vietnamese recall some of latest Korean drama, most Japanese drama that they recall are the old ones and animation. Japanese entertainment might had been known for years but not updated since then. Korean drama has wide spread due to higher exposures online including social media and online streaming like Netflix. Some of the drama they recall are from Netflix only.
  17. 17. Male, 49% Female, 51% Gender Respondent profile (N=653) 18-24, 27% 25-29, 29% 30-39, 44% Age
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