The document outlines the retail landscape in Vietnam, highlighting the dominance of traditional markets and the rapid growth of modern trade channels and online shopping. It discusses the major players in the retail market, including Mobile World Group and VinGroup, as well as the significant expansion of mini supermarkets like Bach Hoa Xanh. Additionally, it provides detailed statistics on various retail formats and trends in consumer behavior from 2019 to 2021.

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4. 51%
55%
62%
6%
9%
12%
10%
9%
4%
3%
2%
2%
1%
2%
1%
15%
14%
15%
8%
5%
1%
6%
2%
1%
2025 forecast
2019
2012
Street shops Wet market Speciality stores Direct stores Other GTs
Hyper / supermarket Mini stores Online Others
Vietnam has been the countries where the tradtional market (local
market, street shops) are dominant. These are going to be changed
as the modern trade channels and online shoppings replace these
channels
Source: Kantar worldpanel
Vietnam retail market landscape

5. '%#()*+,$#(*%-,+*$5#(,6$%"#),78,-09*-,90):$0+*(.
1029 1015 913
764 1028 1427
421
1041
1719
2214
3084
4059
2019 Jan 2020 Jan 2021 Jan
Mobile World Group store expansions
Although Vietnam had many foreign investments from the retail industries, what drives Vietnam
retail is the local congromats. MWG groups dominate electronics / IT retail and now expand their
exposures in groceries market. VinGroup is the only mall providers that cover nation-wide.
Masan conducts the good restructuring of Vinamart / VinMart + to manage over 2,500 shops.
Mobile world group expands their store network
to more than 4,000 nationwide, and holds
dominant position in IT / Electric area
●
●
●
VinMart store information source: VnExpress, VinGroup source: VinGroup IR
Masan group completed the restructuring of
VinMart and VinMart+, the retail chains that they
succeeded from VinGroup, and led their 2020
EBITDA profitable.
2524
122
VinMart, VinMart+ store figure (2020)
Dominant position as integrated real state
developers, owners and operators, having solid
customer touchpoints
• 40% market share in retail mall
• 80 malls under operations
• Deployed at 43 provinces (out of 63)

6. ;#(*%-,<$#)6,=,>09*-,+*$5#(,$#?-*9#+#)(
421
1041
1719
2019 Jan 2020 Jan 2021 Jan
Back Hoa Xanh store numbers
Vietnamese are familiar with buying the groceries at the local market as Vietnam still has more
than 8,500 local. On ther other hand, there is a rapid increase in the number of mini supermarket
with the aim to changing user behaviors of buying groceries via the rapid store expansions. Back
Hoa Xanh has increased store numbers by 4 times only in 24 month.
Local market
8,500 locations
VinMart / VInMart+
2,464 locations
Back hoa XANH
1719 locations
SATRA FOODS
140 locations (HCM only)

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8. 91 95 93
87 66 88
182
171
167
360
332
348
2019 2020 2021
HCM HN Others Total
@A?#$+*$5#(
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%7&3+& 8&+3%9&00$0%.2%:;:;<= >/?.@&+3 9&00$0%.2%:;:A<
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0%.+ .%1+ 0#%1+0
Name HCM HN Others Total
AEON Citimart 16 2 2 20
BigC (Tops market) 7 7 14 28
CoopMart 43 6 79 128
Emart 1 0 0 1
Fujimart 1 2 0 3
Lanchi Mart 0 11 14 25
Mega Market 4 4 13 21
Sakuko 3 14 16 33
Satra Mart 1 0 0 1
VinMart 18 42 29 89
Total 94 88 167 349

9. 1,821 2,009 2,077
620
877 878
566
2,300 2,259
3,007
5,186 5,214
2019 2020 2021
HCM HN Others Total
B0)"#)%#)(,.(0$#,C,D%)%,.A?#$
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Name HCM HN Others Total
7 Eleven 54 0 0 54
Bac Tom 0 13 0 13
Bach Hoa Xanh 534 0 1044 1578
B's Mart 108 0 0 108
Cheers 36 0 3 39
Circle K 207 155 32 394
Co.op food 294 54 92 440
Family Mart 116 0 23 139
GS25 54 0 7 61
Hapro foods 4 10 0 14
K-market 5 43 12 60
Mini Stop 125 0 2 127
Satrafoods 189 0 0 189
Soi Bien 0 17 0 17
T-Mart 12 40 0 52
Vinmart+ 652 723 1149 2524
Zakkamart 38 0 2 40
Total 2428 1055 2366 5849

10. ;< ;= ;<
>? >= ><
55
65 64
96
107 108
2019 2020 2021
HCM HN Others Total
Name HCM HN Others Total
AEON Mall 2 2 2 6
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 5 3 8 16
Parkson 2 0 1 3
Robins 1 1 0 2
Takashimaya 1 0 0 1
Vincom 13 11 53 77
VivoCity 1 0 0 1
Total 27 17 64 108
E#?*$(+#)(,.(0$#
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-55%&,#(;%1(.%1+(#$-,(J@H(%;(2+8-1#.+,#(0#%1+<

11. Name HCM HN Others Total
Daiso 3 3 0 6
Hachi Hachi 5 0 0 5
Ilahui 6 1 27 34
Komonoya 2 1 1 4
Minigood 13 3 0 16
Miniso 13 14 20 47
Moji 5 6 0 11
Mumuso 8 0 18 26
Usupso 1 0 0 1
Yoyoso 1 0 3 4
Total 57 28 69 154
D%)%,.(0$#
K*,*(0#%1+($-0(2+51+-0+2(IH 5%.8-1+2(9*#$(?@?@(3+5-&0+(L%,%.%4- -,2(
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<= <>
@<
A> A;
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56 67
69
163 170
154
2019 2020 2021
HCM HN Others Total

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=?<C
;=C
?AC
D>C
108
173
395
492
679
1,133
2019 2020 2021
HCM HN Others Total
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B&.3+1(%;(21&'(0#%1+($-0(0#1%,'"4(*,51+-0+2(34(MJH(#$-,60(#%(N$-1.-5*#47(
O%,'(P$-&(-,2(!,(L$-,' N$-1.-54
Name HCM HN Others Total
An Khang Pharmacy 79 0 37 116
ECO pharma 10 0 0 10
Guardian 75 18 6 99
Long Chau 82 14 118 214
Matsumoto Kiyoshi 1 0 0 1
Medicare 21 4 61 86
Phano Pharmacy 41 0 21 62
Pharmacity 327 55 152 534
SK Pharmacy 12 0 0 12
Total 648 91 395 1134
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>;=C >==C >=@C
<DC
>E@C >A<C
764
941
1,451
969
1,212
1,753
2019 2020 2021
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$I45/0$1%8$0.&@&+3 9&00$0%.2%:;:A<
Name HCM HN Others Total
Cho Lon 14 0 69 83
Dien may xanh 129 119 1332 1580
Mediamart 0 55 195 250
Nguyen Kim 18 6 35 59
Pico 0 12 11 23
Thien Hoa 4 0 4 8
Total 165 192 1646 2003

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=$+('*%* 2*(2%,'(0#%1+0($-:+(-55%&,#+2(;%1(MIH(%;(-""(.%3*"+(8$%,+0(-,2(U=(
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HCM HN Others
!%"#$%&'()$%*+&,#%-.*/+$%1#(K$0%0&3&%4(55$43$0%.2%:;:A
Name HCM HN Others Total
CellphoneS 29 17 1 47
Di Dong Viet 16 0 0 16
FPT shop 83 98 477 658
Hoang Ha 6 16 44 66
Phong Vu 6 3 22 31
The gioi di dong 273 232 2016 2521
Viettel store 21 34 269 324
Total 434 400 2829 3663
Added from 2021

15. I*.G%0),*??*$#-,9G*%),J4K
!%"#$%&'()$%*+&,#%-.*/+$%$I45/0$1%L2.M5(%9&00$0%.2%:;:;<=%8/?.=%N/I@$ 9&00$0%.2%:;:A<%
Name HCM HN Others Total
An Phuoc 55 24 87 166
Biti's 41 22 144 207
Blue exchange 50 14 259 323
Canifa 9 32 69 110
Converse 23 17 28 68
Couple TX 20 3 25 48
Elise 19 23 77 119
G2000 13 7 4 24
H&M 4 5 3 12
HNOSS 22 0 14 36
Hoang Phuc 15 10 17 42
IVY Moda 9 21 51 81
Juno 33 8 41 82
K&K Fashion 10 0 2 12
Kelly Bui 3 8 2 13
Lacoste 7 5 1 13
Levi's 14 13 14 41
Luxme 4 0 1 5
531 518 585
300 283
320
1,280 1,277
1,343
2,111 2,078
2,248
2019 2020 2021
HCM HN Others Total
B&.3+1(%;(;-0$*%,(-88-1+"(5$-*,(*,51+-0+2(VH(

16. I*.G%0),*??*$#-,9G*%),J1K
B&.3+1(%;(;-0$*%,(-88-1+"(5$-*,(*,51+-0+2(VH
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531 518 585
300 283
320
1,280 1,277
1,343
2,111 2,078
2,248
2019 2020 2021
HCM HN Others Total
Name HCM HN Others Total
An Phuoc 55 24 87 166
Biti's 41 22 144 207
Blue exchange 50 14 259 323
Canifa 9 32 69 110
Converse 23 17 28 68
Couple TX 20 3 25 48
Elise 19 23 77 119
G2000 13 7 4 24
H&M 4 5 3 12
HNOSS 22 0 14 36
Hoang Phuc 15 10 17 42
IVY Moda 9 21 51 81
Juno 33 8 41 82
K&K Fashion 10 0 2 12
Kelly Bui 3 8 2 13
Lacoste 7 5 1 13
Levi's 14 13 14 41
Luxme 4 0 1 5

17. 456
517 532
197
186
280
163
280
294
816
983
1106
2019 2020 2021
HCM HN Others Total
Name HCM HN Others Total
Aha coffee 2 59 12 73
Cong Caphe 17 24 15 56
Cheese Coffee 12 0 0 10
Effoc 13 0 4 17
Highland 148 109 169 426
Passio 71 0 7 78
Phuc Long 54 10 10 74
Starbucks 35 21 6 62
The Coffee Bean and Tea Leaf 7 1 0 8
The Coffee Factory 14 0 0 14
The Coffee House 88 31 44 163
Thuc Coffee 9 0 0 9
Trung Nguyen 51 15 23 89
Urban Station Coffee 15 8 4 27
Wayne's Coffee 8 2 0 10
Total 544 280 294 1116
B&.3+1(%;(5%;;++(5$-*,(0#%1+($-0(*,51+-0+2(34(AGH(#$-,60(#%(#$+(*,51+-0+(*,(
,&.3+1(%;(D*'$"-,2(0#%1+0
!"#$%&'()$%*+&,#%-.*/+$%$I45/0$1%B#$$1$%B(--$$%9&00$0%.2%:;:;<
B0//##,9G*%),.(0$#

18. Name HCM HN Others Total
Bobapop 83 9 21 113
Cha Go 1 10 12 23
Coco fresh tea & juice 0 1 0 1
Comebuy 8 0 0 8
Gong Cha 23 4 18 45
Heekaa 6 3 2 11
Hoa Huong Duong 4 0 5 9
Hot & Cold 29 0 0 29
D%-5,(#*,9G*%),.(0$#,J4K
!"#$%&'()$%*+&,#%-.*/+$%$I45/0$1%".*$+%7/*&+%9&00$0%:;:;<
293
258 261
79
68 69
74
133
92
446 459
422
2019 2020 2021
HCM HN Others Total
B&.3+1(%;(.*"6(#+-(5$-*,(0#%1+($-0(2+51+-0+2(3+5-&0+(0%.+(8"-4+10($-:+(
'%,+(%&#(%;(#$+(.-16+#(*,(?@?@

19. Name HCM HN Others Total
Koi Thé 20 4 2 26
Lavida 17 0 0 17
R&B Tea 8 0 4 12
Sharetea 4 5 4 13
Tiger Sugar 15 15 4 34
The Alley 20 14 13 47
Toocha 11 0 4 15
Uncle Tea 8 0 1 9
Total 276 84 96 456
293
258 261
79
68 69
74
133
92
446 459
422
2019 2020 2021
HCM HN Others Total
!"#$%&'()$%*+&,#%-.*/+$%$I45/0$1%".*$+%7/*&+%9&00$0%:;:;<
B&.3+1(%;(.*"6(#+-(5$-*,(0#%1+($-0(2+51+-0+2(3+5-&0+(W%4-"(=+-(2*0-88+-1+2(
*,(K*"6(#+-(.-16+#<
D%-5,(#*,9G*%),.(0$#,J1K,

20. B&.3+1(%;(;%%2(5$-*,(0#%1+($-0 '%,+(&8(34(MH(*,(5%.8-1*0%,(9*#$(?@?@(.-*,"4((
3+5-&0+(X%"*3++ -,2(L*5$* L*5$* +Y8-,2+2(#$+*1(3&0*,+00
Name HCM HN Others Total
37 street 2 1 0 3
Al Fresco’s 10 15 6 31
Ashima 5 5 0 10
Ba Con Cuu 1 0 0 1
BukBuk 1 4 3 8
Burger King 5 3 1 9
Capricciosa 1 2 0 3
Cowboy Jack's 2 5 0 7
Daruma 1 3 1 5
Dolpansam 2 2 1 5
Domino's Pizza 28 10 4 42
GogiHouse 38 30 59 127
Hokkaido Baked Cheese Tart 8 3 3 14
Hotpot Story 22 10 11 43
Hutong 10 5 8 23
Isushi 4 6 1 11
I006,9G*%),.(0$#,J4K
597 551 567
316
299 307
389
385
433
1,302 1,235 1,307
2019 2020 2021
HCM HN Others Total
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O5%>+$14(P1=%Q.RR&SQP1=%Q.RR&%T22=%"#$%Q.RR&%B(@,&2J%9&00$0%.2%:;:;<%

21. I006,9G*%),.(0$#,J1K
Name HCM HN Others Total
Jolibee 16 5 76 97
KFC 53 35 50 138
Khao Lao 8 9 1 18
Kichi-Kichi 37 23 45 105
King BBQ 31 21 38 90
Kpub 7 5 4 16
Lotteria 62 38 51 151
Manwah 11 10 16 37
Marukame Udon 5 0 2 7
Mcdonald 17 5 0 22
Osaka Ohsho 4 0 0 4
Papaxốt 10 0 0 10
Pizza4P’s 10 7 4 21
Pizza Inn 7 0 1 8
Pho 24 38 1 1 40
B&.3+1(%;(;%%2(5$-*,(0#%1+($-0 '%,+(&8(34(MH(*,(5%.8-1*0%,(9*#$(?@?@(.-*,"4((
3+5-&0+(X%"*3++ -,2(L*5$* L*5$* +Y8-,2+2(#$+*1(3&0*,+00
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O5%>+$14(P1=%Q.RR&SQP1=%Q.RR&%T22=%"#$%Q.RR&%B(@,&2J%9&00$0%.2%:;:;<%
597 551 567
316
299 307
389
385
433
1,302 1,235 1,307
2019 2020 2021
HCM HN Others Total

22. I006,9G*%),.(0$#,JLK
Name HCM HN Others Total
Pizza Hut 36 27 37 100
Popeyes 21 5 6 32
Seoul Garden 3 2 0 5
Shogun 1 2 0 3
Sumo BBQ 9 7 4 20
Sushi bar 1 0 1 2
Sushi Hokkaido Sachi 8 0 0 8
Sushi Kei 8 2 1 11
Tasaki BBQ 5 2 0 7
Texas chicken 22 2 3 27
Thai Express 7 10 2 19
The Pizza Company 32 2 1 35
Tokyo Deli 12 3 0 15
Vuvuzela 0 4 3 7
Yaki - Chang dung nuong 5 0 0 5
Total 626 331 445 1402
B&.3+1(%;(;%%2(5$-*,(0#%1+($-0 '%,+(&8(34(MH(*,(5%.8-1*0%,(9*#$(?@?@(.-*,"4((
3+5-&0+(X%"*3++ -,2(L*5$* L*5$* +Y8-,2+2(#$+*1(3&0*,+00
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O5%>+$14(P1=%Q.RR&SQP1=%Q.RR&%T22=%"#$%Q.RR&%B(@,&2J%9&00$0%.2%:;:;<%
597 551 567
316
299 307
389
385
433
1,302 1,235 1,307
2019 2020 2021
HCM HN Others Total

23. 51 52 48
50 47
47
15 17
18
116 116 113
2019 2020 2021
HCM HN Others Total
Name HCM HN Others Total
Body fit 3 0 0 3
California fitness 18 11 7 36
City Gym 7 0 0 7
Curves 7 15 5 27
Elite fitness 2 9 3 14
Fit24 (Fit for life) 5 0 0 5
Gym Newlife 2 0 0 2
MMA - Gym 2 0 0 2
Olympia Viet Nam 0 12 3 15
Vshape Gym 2 0 0 2
Total 48 47 18 113
I%()#..,:8+
=$+(,&.3+1(%;(;*#,+00('4.($-0(0"*'$#"4(2+51+-0+2(*,(?@?A

24. D0"%#,(G#*($#.
B&.3+1(%;(.%:*+(#$+-#1+0($-0(0"*'$#"4 2+51+-0+2(Z?H[
Name HCM HN Others Total
Beta Cineplex 1 4 9 14
BHD Star Cineplex 6 3 1 10
CGV Cinemas 22 23 39 84
Cinestar 1 0 4 5
Galaxy Cinema 9 2 7 18
Lotte Cinema 10 5 32 47
Total 49 37 92 178
47 50 49
33
37 37
78
95 92
158
182 178
2019 2020 2021
HCM HN Others Total

25. B0.+#(%9,.(0$#.
B&.3+1(%;(P%0.+#*5(0#%1+0(*,(DPK($-0(,+-1"4(2%&3"+2(#$-#(*,(D-,%*
45
24
18
HCM HN Others
!"#$%&'()$%*+&,#%-.*/+$%1#(K1%0&3&%4(55$43$0%.2%:;:A
Name HCM HN Others Total
Beautybox 5 2 1 8
Beautygarden 4 2 6 12
Bicicosmetics 4 0 0 4
Cocoshop 0 6 2 8
DN Cosmetics 0 0 3 3
Hasaki 15 4 0 19
Mat hoa da phan 4 0 5 9
Mint Cosmetics 0 9 0 9
Nutycosmetic 7 1 1 9
Sammi Shop 4 0 0 4
The gioi SkinFood 2 0 0 2
Total 45 24 18 87
Added from 2021

26. M%6.,C,7*78,.(0$#.
P$-*,0(%;(6*2(0#%1+0(-1+(,-#*%,9*2+(2*0#1*3&#+2(9$*"+(DPK(*0(0#*""(#$+(3*''+0#(
.-16+#(
246
147
700
HCM HN Others
!"#$%&'()$%*+&,#%-.*/+$%1#(K1%0&3&%4(55$43$0%.2%:;:A
Name HCM HN Others Total
Bibomart 45 47 348 440
Concung 143 5 292 440
Hallo shop 1 0 0 1
Kids Plaza 40 62 22 124
MevaBe 1080 1 0 0 1
Shop tre tho 15 11 19 45
Soc&Brothers 1 4 0 5
TituCare 0 11 19 30
Vuon cua be 0 7 0 7
Total 246 147 700 1093
Added from 2021

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