- The document analyzes selfie trends in Vietnam based on a survey of 500 respondents. It finds that 64% of Vietnamese people take selfies, with females being more likely than males at 72% versus 55%. - Smartphones are the most popular device for taking photos. For profile pictures, 42% use the default camera on their mobile phone. - The top reasons for changing profile pictures are to refresh their Facebook page (28%) and change their mood (21%). Females are more likely than males to take selfies alone.

1. Selfie Trend in Vietnam
~More than 60% of people selfie in Vietnam~

2. Executive Summary
• 64% Vietnamese people selfie.
(Female:72%, Male:55%)
• Smartphones(74%) and Feature phones(52%) are two of
the most popular devices to take photos.
• 15% have applications to make the photos better.
• To refresh their Facebook page(28%) and to change
their mood(21%) are the two most popular reasons to
change their profile picture.
• Females would like to show the best of themselves by
the profile picture on social media (20%).
• While 64% of Females usually take a selfie by
themselves, this ratio is lower with Males(46%).

3. Do you selfie?
72%
28%
Yes No
Female
55%
45%
Yes No
Male
 Females(72%) selfie more than Males(55%).

4. When they take photos they use…
74
52
39
34
27 27 25
Smart
phone
Feature
phone
Tablet Compact
Camera
DSLR
Camera
Video
camera
Others
 Smart phones are the most popular device to take
a photo over Feature phones and Tablets.

5. Most popular photos used for profile photos.
42
15
10 3 3
23
2
Mobile phone
photo using
default camera
Mobile phone
photo using
application
Photo taken by
digital camera
Photo taken by
DSLR
Photo taken at
Studio
Non photo
objects
I do not use
social media
 For a profile picture, 42% use the default camera
of the mobile phone. Then 15% use some type of
mobile applications to make it better.

6. Which Mobile application are used?
66
41
33 33 31 31
24 23 22
 Camera 360 and Photo wonder are two of the
most popular mobile applications to make the
photos better.

7. How often are profile pictures changed on
Facebook?
5
4
7 8
12
24
23
18
1
3
2
4
8
9
18
34
21
1
More than
a couple
of times /
week
Every
week
A couple
of times /
month
Once /
month
once / 2-3
month
I rarely
change
profile
photo
When I
have the
nice photo
taken
I do not
change
profile
photo at
all
I do not
have
Facebook
account
Male
Female
Unit (%)
 34% of Females change their profile picture on
Facebook when they take a nice photo.

8. What motivates you to change your profile pics?
25
19
16
15
8
9
1
6
28
23
13
20
4
6
1
3
0 5 10 15 20 25 30
To refresh my
Facebook page
To change my mood
I get a better photo
To show the best of
myself
My appearance has
changed
Do not change profile
Do not have
Facebook account
Others
Male Female
Unit (%)
 To refresh their Facebook page (28%) and to
change their mood(21%) are two of the most
popular reasons.
 Females would like to show the best of themselves
by their profile pictures(20%).

9. Who do you usually selfie with…?
25
19
16
11
11
10
10
10
8
10
21
24
21
18
15
13
12
10
10
8
Yourself
With friends
With boyfriend/girlfriend
With siblings
With colleagues
With husband/wife
With parents
With pets
With grand parents
With someone you just meet
Always Often
Female Male
32
14
10
10
10
8
7
5
4
4
32
38
26
15
13
14
15
14
9
4
Yourself
With friends
With siblings
With boyfriend/girlfriend
With husband/wife
With pets
With parents
With colleagues
With grand parents
With someone you just meet
 While 64% of Females usually selfie by only
themselves, this ratio is lower with
Males(46%).

10. Yes…this is my profile picture!!
Nguyễn Ngọc (18)
 City: Hai phong
 Student
 Device: Feature phone
 Changes her profile pic several times a month
 To show the best of herself
 Always Selfies by herself and with friends
Meniblack195 (21)
 City: Bắc Giang
 Student
 Device: Mobile default camera
 Changes profile pic several times a month
 To change my mood
 Always Selfies by himself

11. Yes…this is my profile picture!!
Lê Bính (19)
 City: Ha Noi
 Student
 Device: Smartphone default camera
 Changes his profile pic several times a month
 To change his mood
 Always Selfies with his girlfriend
Ly Cần Thảo (22)
 City: Hà Nội
 Unemployed
 Device: Smartphone with application
 Changes when she gets a better photo
 To refresh her Facebook Page
 Always Selfies by only herself

12. Survey Information
• Number of respondents: 500
• Male / Female from 15 years old
• Conducted on Oct 29- Nov 5, 2014

13. EOF