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Selfie Trend in Vietnam 
~More than 60% of people selfie in Vietnam~
Executive Summary 
• 64% Vietnamese people selfie. 
(Female:72%, Male:55%) 
• Smartphones(74%) and Feature phones(52%) are two of 
the most popular devices to take photos. 
• 15% have applications to make the photos better. 
• To refresh their Facebook page(28%) and to change 
their mood(21%) are the two most popular reasons to 
change their profile picture. 
• Females would like to show the best of themselves by 
the profile picture on social media (20%). 
• While 64% of Females usually take a selfie by 
themselves, this ratio is lower with Males(46%).
Do you selfie? 
72% 
28% 
Yes No 
Female 
55% 
45% 
Yes No 
Male 
 Females(72%) selfie more than Males(55%).
When they take photos they use… 
74 
52 
39 
34 
27 27 25 
Smart 
phone 
Feature 
phone 
Tablet Compact 
Camera 
DSLR 
Camera 
Video 
camera 
Others 
 Smart phones are the most popular device to take 
a photo over Feature phones and Tablets.
Most popular photos used for profile photos. 
42 
15 
10 3 3 
23 
2 
Mobile phone 
photo using 
default camera 
Mobile phone 
photo using 
application 
Photo taken by 
digital camera 
Photo taken by 
DSLR 
Photo taken at 
Studio 
Non photo 
objects 
I do not use 
social media 
 For a profile picture, 42% use the default camera 
of the mobile phone. Then 15% use some type of 
mobile applications to make it better.
Which Mobile application are used? 
66 
41 
33 33 31 31 
24 23 22 
 Camera 360 and Photo wonder are two of the 
most popular mobile applications to make the 
photos better.
How often are profile pictures changed on 
Facebook? 
5 
4 
7 8 
12 
24 
23 
18 
1 
3 
2 
4 
8 
9 
18 
34 
21 
1 
More than 
a couple 
of times / 
week 
Every 
week 
A couple 
of times / 
month 
Once / 
month 
once / 2-3 
month 
I rarely 
change 
profile 
photo 
When I 
have the 
nice photo 
taken 
I do not 
change 
profile 
photo at 
all 
I do not 
have 
Facebook 
account 
Male 
Female 
Unit (%) 
 34% of Females change their profile picture on 
Facebook when they take a nice photo.
What motivates you to change your profile pics? 
25 
19 
16 
15 
8 
9 
1 
6 
28 
23 
13 
20 
4 
6 
1 
3 
0 5 10 15 20 25 30 
To refresh my 
Facebook page 
To change my mood 
I get a better photo 
To show the best of 
myself 
My appearance has 
changed 
Do not change profile 
Do not have 
Facebook account 
Others 
Male Female 
Unit (%) 
 To refresh their Facebook page (28%) and to 
change their mood(21%) are two of the most 
popular reasons. 
 Females would like to show the best of themselves 
by their profile pictures(20%).
Who do you usually selfie with…? 
25 
19 
16 
11 
11 
10 
10 
10 
8 
10 
21 
24 
21 
18 
15 
13 
12 
10 
10 
8 
Yourself 
With friends 
With boyfriend/girlfriend 
With siblings 
With colleagues 
With husband/wife 
With parents 
With pets 
With grand parents 
With someone you just meet 
Always Often 
Female Male 
32 
14 
10 
10 
10 
8 
7 
5 
4 
4 
32 
38 
26 
15 
13 
14 
15 
14 
9 
4 
Yourself 
With friends 
With siblings 
With boyfriend/girlfriend 
With husband/wife 
With pets 
With parents 
With colleagues 
With grand parents 
With someone you just meet 
 While 64% of Females usually selfie by only 
themselves, this ratio is lower with 
Males(46%).
Yes…this is my profile picture!! 
Nguyễn Ngọc (18) 
 City: Hai phong 
 Student 
 Device: Feature phone 
 Changes her profile pic several times a month 
 To show the best of herself 
 Always Selfies by herself and with friends 
Meniblack195 (21) 
 City: Bắc Giang 
 Student 
 Device: Mobile default camera 
 Changes profile pic several times a month 
 To change my mood 
 Always Selfies by himself
Yes…this is my profile picture!! 
Lê Bính (19) 
 City: Ha Noi 
 Student 
 Device: Smartphone default camera 
 Changes his profile pic several times a month 
 To change his mood 
 Always Selfies with his girlfriend 
Ly Cần Thảo (22) 
 City: Hà Nội 
 Unemployed 
 Device: Smartphone with application 
 Changes when she gets a better photo 
 To refresh her Facebook Page 
 Always Selfies by only herself
Survey Information 
• Number of respondents: 500 
• Male / Female from 15 years old 
• Conducted on Oct 29- Nov 5, 2014
EOF

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Selfie trend in vietnam report en

  • 1. Selfie Trend in Vietnam ~More than 60% of people selfie in Vietnam~
  • 2. Executive Summary • 64% Vietnamese people selfie. (Female:72%, Male:55%) • Smartphones(74%) and Feature phones(52%) are two of the most popular devices to take photos. • 15% have applications to make the photos better. • To refresh their Facebook page(28%) and to change their mood(21%) are the two most popular reasons to change their profile picture. • Females would like to show the best of themselves by the profile picture on social media (20%). • While 64% of Females usually take a selfie by themselves, this ratio is lower with Males(46%).
  • 3. Do you selfie? 72% 28% Yes No Female 55% 45% Yes No Male  Females(72%) selfie more than Males(55%).
  • 4. When they take photos they use… 74 52 39 34 27 27 25 Smart phone Feature phone Tablet Compact Camera DSLR Camera Video camera Others  Smart phones are the most popular device to take a photo over Feature phones and Tablets.
  • 5. Most popular photos used for profile photos. 42 15 10 3 3 23 2 Mobile phone photo using default camera Mobile phone photo using application Photo taken by digital camera Photo taken by DSLR Photo taken at Studio Non photo objects I do not use social media  For a profile picture, 42% use the default camera of the mobile phone. Then 15% use some type of mobile applications to make it better.
  • 6. Which Mobile application are used? 66 41 33 33 31 31 24 23 22  Camera 360 and Photo wonder are two of the most popular mobile applications to make the photos better.
  • 7. How often are profile pictures changed on Facebook? 5 4 7 8 12 24 23 18 1 3 2 4 8 9 18 34 21 1 More than a couple of times / week Every week A couple of times / month Once / month once / 2-3 month I rarely change profile photo When I have the nice photo taken I do not change profile photo at all I do not have Facebook account Male Female Unit (%)  34% of Females change their profile picture on Facebook when they take a nice photo.
  • 8. What motivates you to change your profile pics? 25 19 16 15 8 9 1 6 28 23 13 20 4 6 1 3 0 5 10 15 20 25 30 To refresh my Facebook page To change my mood I get a better photo To show the best of myself My appearance has changed Do not change profile Do not have Facebook account Others Male Female Unit (%)  To refresh their Facebook page (28%) and to change their mood(21%) are two of the most popular reasons.  Females would like to show the best of themselves by their profile pictures(20%).
  • 9. Who do you usually selfie with…? 25 19 16 11 11 10 10 10 8 10 21 24 21 18 15 13 12 10 10 8 Yourself With friends With boyfriend/girlfriend With siblings With colleagues With husband/wife With parents With pets With grand parents With someone you just meet Always Often Female Male 32 14 10 10 10 8 7 5 4 4 32 38 26 15 13 14 15 14 9 4 Yourself With friends With siblings With boyfriend/girlfriend With husband/wife With pets With parents With colleagues With grand parents With someone you just meet  While 64% of Females usually selfie by only themselves, this ratio is lower with Males(46%).
  • 10. Yes…this is my profile picture!! Nguyễn Ngọc (18)  City: Hai phong  Student  Device: Feature phone  Changes her profile pic several times a month  To show the best of herself  Always Selfies by herself and with friends Meniblack195 (21)  City: Bắc Giang  Student  Device: Mobile default camera  Changes profile pic several times a month  To change my mood  Always Selfies by himself
  • 11. Yes…this is my profile picture!! Lê Bính (19)  City: Ha Noi  Student  Device: Smartphone default camera  Changes his profile pic several times a month  To change his mood  Always Selfies with his girlfriend Ly Cần Thảo (22)  City: Hà Nội  Unemployed  Device: Smartphone with application  Changes when she gets a better photo  To refresh her Facebook Page  Always Selfies by only herself
  • 12. Survey Information • Number of respondents: 500 • Male / Female from 15 years old • Conducted on Oct 29- Nov 5, 2014
  • 13. EOF