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Mobile App Market in Vietnam

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Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.

Published in: Mobile

Mobile App Market in Vietnam

  1. 1. Your sub-title here Vietnamese Mobile App Market Survey - Popular Apps and latest trend of information source
  2. 2. Survey information • Survey about mobile app trend in Vietnam • Sample size: 764 samples • Respondent criteria: • Male & female • 16-39 years old • Area: Ho Chi Minh City & Hanoi • Conducted time: June 12th-18th, 2015
  3. 3. Executive Summary • iPhone = 29%, Samsung = 27% are the top 2 ownership of smartphone brands • More than 50% use 2 hours for mobile internet • Compared with Japan, Vietnamese use more music applications but less for e-commerce or utilities • “Utlities” “Food/Restaurant” apps have high ratio of those who downloaded but stopped using • Vietnamese user concentrates on the selected apps including Facebook, Zalo and Youtube. • Even though those who pay for app are limited, they are given many options to pay for apps
  4. 4. Respondent profile 52% 48% Gender Female Male 19% 38% 29% 12% 3% 16-19 20-24 25-29 30-34 35-39 Age 52% 48% Area Ho Chi Minh City Hanoi
  5. 5. Which smartphones do you own? 29% 27% 9% 9% 8% 8% 7% 5% 4% 2% 12% iPhone = 29%, Samsung = 27% are the top 2 ownership of smartphone brands
  6. 6. How long do you use smart phone a day? Less than 30 min 31 min - 1 hour 1 - 2 hours 2 - 3 hours 3- 4 hours 4 - 5 hours More than 5 hours I do not do this activities 16 - 19 20 - 24 25 - 29 30 - 34 35 - 39 Teenagers spend more time on their smartphones (More than 5 hours/day)
  7. 7. How long do you use for mobile internet & apps a day? 1% 19% 8% 12% 18% 22% 13% 6% I don't do this activity More than 5 hours 4 - 5 hours 3 - 4 hours 2 - 3 hours 1 - 2 hours 31 min - 1 hour Less than 30 minutes Internet mobile usage (web browser, email) 0% 14% 6% 9% 17% 25% 21% 8% I don't do this activities More than 5 hours 4 - 5 hours 3 - 4 hours 2 - 3 hours 1 - 2 hours 31 min - 1 hour Less than 30 minuts Mobile application usage More than 50% use 2 hours for mobile internet
  8. 8. Which do you spend more time on smart phones? 26% 19% 34% 19% 26% 36% Web browsing more Apps more Equal time Time spending Female Male App, 62% Website, 31% I don't know, 7% Prefered version People prefer to use the service via app, although their time spending via browser and app are almost equal
  9. 9. Which apps have you downloaded (comparison with Japanese) Japanese data reference: MMD smartphone survey(https://mmdlabo.jp/) 69% 68% 65% 56% 51% 40% 36% 35% 33% 27% 24% 20% 17% 17% 16% 14% 14% 12% 12% 10% 9% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% Vietnamese Japanese
  10. 10. Which apps genre do you use often? 59% 53% 51% 39% 35% 25% 22% 21% 16% 13% 12% 10% 9% 9% 8% 7% 7% 6% 6% 5% 4% 3% 0% 10% 20% 30% 40% 50% 60% 70% Vietnamese Japanese Japanese data reference: MMD smartphone survey(https://mmdlabo.jp/)
  11. 11. Difference between Japan and Vietnam Apps that Japanese use more often than Vietnamese Apps that Vietnamese use more often than Japanese The difference of the both countries come from 1. Market size and available players (e-commerce, coupon) 2. Availability of alternatives (E-book, education) 3. Cultural / life differences (Music, dictionaries, cooking) shopping utilities coupon cooking music Dictionary Education E-book
  12. 12. Which apps genre do you use often? 51% 42% 44% 32% 36% 19% 22% 20% 15% 12% 12% 9% 7% 10% 3% 6% 5% 6% 7% 5% 4% 2% 43% 44% 37% 30% 19% 21% 14% 13% 10% 8% 8% 8% 8% 5% 10% 5% 5% 4% 2% 4% 2% 3% 0% 10% 20% 30% 40% 50% 60% Female Male Female has higher ratio of social app usage. Also, “photo/video” usage is nearly as twice big
  13. 13. Apps that are downloaded, used, and stopped 69% 68% 65% 56% 51% 40% 36% 35% 33% 27% 24% 20% 17% 17% 16% 14% 14% 12% 12% 10% 9% 7% 53% 59% 51% 39% 35% 22% 25% 21% 16% 13% 10% 12% 9% 9% 7% 8% 6% 5% 6% 7% 4% 3% 14% 5% 6% 8% 10% 10% 9% 13% 13% 10% 10% 12% 11% 7% 10% 9% 11% 11% 8% 10% 9% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% Downloaded User often Stop using “Utlities” “Food/Restaurant” apps have high ratio of those who downloaded but stopped using
  14. 14. Social apps usage and awareness 89% 75% 74% 69% 35% 30% 27% 21% 16% 16% 11% 10% 9% 9% 8% 7% 7% Installed and frequently use Installed and rarely use • Facebook and messenger are the most popular social app. • Skype and Yahoo are the installed app but rarely used
  15. 15. How do you know those apps? 56% 45% 45% 34% 31% 31% 28% 25% 20% 15% 11% 8% 3% 2% 50% 46% 41% 34% 28% 25% 22% 24% 19% 13% 15% 6% 3% 6% IOS Android 51% know those apps through Facebook, 45% from friends and 41% though Facebook ads
  16. 16. Vietnamese mobile app market characteristics 1. Concentration on some super-popular apps Despite of the long hours of using mobile devices, number of apps Vietnamese download is not so much (compared with Japan for instance). Many use the same app for very very long time Apps Vietnamese use the most “Q. Please choose the 5 app you like the best” Facebook Youtube Zalo Games 67% 44% 27% 27%
  17. 17. Vietnamese mobile app market characteristics 1. Concentration on some super-popular apps Social Apps are one of the most common tools
  18. 18. Vietnamese mobile app market characteristics 1. Concentration on some super-popular apps Youtube cannot be missed
  19. 19. Vietnamese mobile app market characteristics 1. Concentration on some super-popular apps Games – Pirate King, Talking Tom, Candy Crush etc..
  20. 20. Vietnamese mobile app market characteristics 2. Low paid users and multiple payment options Although Vietnamese use smart phone hours and try a variety of apps, those who have paid for app are quite limited Yes, 32% No, 68% Experience of paying for app
  21. 21. Vietnamese mobile app market characteristics 2. Low paid users and multiple payment options Now that credit card penetration is extremely low in Vietnam, users have many other alternatives of the payment 24% 21% 21% 11% 8% 8% 7% 0% 5% 10% 15% 20% 25% 30% Credit card Mobile top- up card App store gift card Money transfer via web Use account of other people to cash back Shop installation Others App Payment method
  22. 22. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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