The document discusses the InMobi SDK 400 and its features designed to enhance mobile app monetization, particularly in relation to iOS 7's updates. It highlights the improved user experience, new ad formats, and built-in analytics for better tracking and targeting of user engagement. The SDK aims to help developers maximize revenue through effective ad strategies and user segmentation without requiring extensive integration efforts.

1. Smart Monetization powered by SDK 400
September 2013

2. Agenda
iOS 7 – A Developer’s Perspective
InMobi SDK 400: Features and Benefits
InMobi SDK 400: Use Cases
InMobi SDK 400: Integration Demo

3. A major overhaul of the most
popular mobile operating system
was launched last week
The Mobile Eco-system is evolving continuously….

4. Departure from skeuomorphic
to a flatter design
Focus on content by
deemphasizing interface
elements
….with iOS 7 focusing on better user experience`

5. 64 bit processor support. More
bits, More power, Better Games
Automatic app updates to ensure
100% of your customers have
your update
….developer-friendly features

6. iOS 6
UDID
MAC
IDFA
….and monetization-impacting policy changes

7. iOS 6
iOS 7
UDID
MAC
IDFA
….and monetization-impacting policy changes

8. iOS 6
iOS 7
UDID
MAC
IDFA ✔
….and monetization-impacting policy changes

9. InMobi SDK 400 is here

10. …along with a horde of greater benefits
BETTER USER EXPERIENCE
HIGHER MONETIZATION
SDK 400 was designed to fulfill App Developers’ needs and expectations

11. Agenda
iOS 7 – A Developer’s Perspective
InMobi SDK 400: Features and Benefits
InMobi SDK 400: Use Cases
InMobi SDK 400: Integration Demo

12. Latest OS support across platforms

13. Certified
100% compliance with the new
Apple policy of blocking MAC
addresses
Certified
100% compliance with all
Android versions up to Android
4.3

14. Introducing New Ad Formats

15. Deliver exceptional user experience that
drives monetization - Custom Ads
Coming Soon!
Customize and control the way ads are displayed on your app
ü Significantly improve user
experience
ü Up to 40% eCPM boost
ü No additional integration
required

16. Experience a jump in your revenues
through Video Ads
Coming Soon!
New Auto-play video ads served through InMobi Ad SDK 400 promise higher $$$
ü Significantly higher eCPMs
ü No additional integration
required

17. Built-in Analytics
The complete monetization solution

18. OS Vers
ions
Devices
Track
engagement of
your user base on
multiple
dimensions
Countries

19. User Segmentation and Crosspromotion capability

20. Smart Monetize your user base in real-time
to bump up revenues from all channels
Insights
Segments
Actions
High paying
users
Dormant
quality users
Re-target them in other apps
to bring them back
Advanced
users
Reward or cross promote
your other apps
Nonpaying
users
Track user engagement,
purchase behavior, level
completion trends
Optimize your campaigns
toward acquiring more!
Monetize through advertising
Segment users by app
usage and user attributes
Increase value by
segment

21. Optimize your IAP revenues and acquire users
for your other apps
Promote your other apps and virtual goods to all users
Cross promote your
new app to all users
Promote and sell
virtual goods to
increase $$

22. Agenda
iOS 7 – A Developer’s Perspective
InMobi Ad SDK 400: Features and Benefits
InMobi Ad SDK 400: Use Cases
InMobi Ad SDK 400: Integration Demo

23. Identify pattern:
Hardcore users would pay a lot for
certain features
Segment using rule engine:
IF (user time spent == high) & (app
section == ‘tough’)
Timely unlocks
Target segment: Hardcore users
User Case 1: Display offers at right time

24. Identify pattern:
Advanced users in your top app
don’t have other apps in your
portfolio
Segment using rule engine:
IF (levels crossed > 25) & (! Using
omegajump)
Smart cross promote
Segment: ‘ripe’ users
Use Case 2: Increase ROI by acquiring known users

25. Agenda
iOS 7 – A Developer’s Perspective
InMobi Ad SDK 400: Features and Benefits
InMobi Ad SDK 400: Use Cases
InMobi Ad SDK 400: Integration Demo

26. Get started today
Download
the SDK or
mediation
adapters
now.
• Easy to integrate, just 3 lines
of code.
• Simplified SDK APIs.