This document summarizes the challenges app publishers face with ad monetization and introduces VMAX as a solution. VMAX provides a unified dashboard that allows app publishers to monetize through multiple ad partners and types with features like auto and manual modes, pricing controls, and analytics. It aims to simplify ad monetization for app publishers through a single SDK that supports over 100 ad partners globally while giving publishers control and customization options. Customer testimonials praise VMAX for increasing revenue and fill rates.
Agora há um serviço único para garantir que o marketing digital nunca perca o contato com o seu público. Vizury WebConvert é um produto líder de mercado em Retargeting, solução que dá um maior engajamento e vendas através de uma melhor análise dos dados dos clientes e oferece personalização sem precedentes de anúncios online. Os Vizurians são dedicados a otimizar cada real gasto em suas campanhas online.
Epom Market is an ad network operating globally. It allows Publishers to display ads on a website, blog, app or mobile site, ads provided by high-quality network of Advertisers. Epom Market offers category-targeted, mobile, and local ads to guarantee the best targeting possible.
Peter Reilly – Commercial Director, STV
Peter, previously sales controller for ITV, is responsible for driving airtime and digital revenue through STV advertising and agency relationships and holds overall responsibility for STV’s sales and commercial production team.
Epom Ad Server for Networks has been created in order to make the ad managing routine tasks as simple as possible so that you can focus on general business goals and revenue generation.
We have developed a complete set of unique tools that will help you increase your business effectiveness and ad network reach significantly. Epom Ad Server not only perform all the tasks you want a great ad server to, but also offers custom features development and an advanced roles and permissions management system.
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
The mobile marketing tools complement and increase the efficiency of marketing in its entirety, from the product through communication and events to sell channels and processes.
Agora há um serviço único para garantir que o marketing digital nunca perca o contato com o seu público. Vizury WebConvert é um produto líder de mercado em Retargeting, solução que dá um maior engajamento e vendas através de uma melhor análise dos dados dos clientes e oferece personalização sem precedentes de anúncios online. Os Vizurians são dedicados a otimizar cada real gasto em suas campanhas online.
Epom Market is an ad network operating globally. It allows Publishers to display ads on a website, blog, app or mobile site, ads provided by high-quality network of Advertisers. Epom Market offers category-targeted, mobile, and local ads to guarantee the best targeting possible.
Peter Reilly – Commercial Director, STV
Peter, previously sales controller for ITV, is responsible for driving airtime and digital revenue through STV advertising and agency relationships and holds overall responsibility for STV’s sales and commercial production team.
Epom Ad Server for Networks has been created in order to make the ad managing routine tasks as simple as possible so that you can focus on general business goals and revenue generation.
We have developed a complete set of unique tools that will help you increase your business effectiveness and ad network reach significantly. Epom Ad Server not only perform all the tasks you want a great ad server to, but also offers custom features development and an advanced roles and permissions management system.
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
The mobile marketing tools complement and increase the efficiency of marketing in its entirety, from the product through communication and events to sell channels and processes.
The capabilities of the X.commerce platform can provide a gold mine. How can you best exploit them? Hear directly from developers how they leverage subscription, license and freemium models to get the most from their apps.
Building Engaging mobile apps with Native AdsBala Velmurugan
Mobile monetization and engagement solution from Airomo. Airomo's native mobile ad serving platform enables publishers to build engaging user experience and make higher revenue. At the same time, Airomo enables advertisers acquire higher life time value users with its contextual targeting technology.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
The capabilities of the X.commerce platform can provide a gold mine. How can you best exploit them? Hear directly from developers how they leverage subscription, license and freemium models to get the most from their apps.
Building Engaging mobile apps with Native AdsBala Velmurugan
Mobile monetization and engagement solution from Airomo. Airomo's native mobile ad serving platform enables publishers to build engaging user experience and make higher revenue. At the same time, Airomo enables advertisers acquire higher life time value users with its contextual targeting technology.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Presented at TMKedu by Craig Stein on August 6, 2014
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation focuses on three key digital tactics: site direct display, digital video, and paid social. Specifically it covers the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Build 2017 - P4112 - A quick lap around Microsoft Ad Monetization PlatformWindows Developer
Learn about new Microsoft Monetization Platform that will help accelerate audience growth, boost monetization, and simplify your ad business for your apps. Get an overview of the new server-side Microsoft Monetization Platform, and learn about new ad experiences – native, playable, and video. Hear about new capabilities to drive installs and re-engage through Microsoft Universal App Promotion.
PDO Webinar - Decoding the Secret of Successful Salesforce AppExchange App Pr...CEPTES Software Inc
In this webinar you will get insights on how to get the most out of SaaS product pricing on the Salesforce AppExchange.
Key takeaways:
1. The importance of SaaS pricing
2. Common mistakes in SaaS pricing
3. Different type of app and pricing segmentation
4. Org based / User based / Pay as you go / Usage based pricing
5. Features based pricing strategy with FMA (Feature Management App)
6. Invoice & renewal best practices
7. Use cases
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
B2B Marketing Paid Search Tips for Google Ads
Being good at building digital audiences is a critical skill for developing B2B Marketing teams who are desperate to not have to rely on Google Ads algorithm to reach their buyers. Its so easy to get paid search campaigns into market but also very easy to waste those precious ad dollars on clicks from people who will never be buyers.
Google Ads is a mature advertising platform. It takes time to get used to all the levers that you can pull across the different ad products, targeting and what we refer to as pitfalls.
B2B Marketers understand that Google is a power platform with unique targeting opportunities. This article will help them prepare for a successful roll out and quicker results. With so many marketing channels to get coverage from, it’s so important to get to actual results and this is one channel we would bet on every time.
Having a defined planning process will really help to set B2B marketers who are often managing multiple campaigns, targeting different audiences, running at the same time.
Here is a simple seven step paid search campaign process we recommend following to setting investment up for success.
Read full blog article for more tips. https://www.snapdragonmarketingservice.com/b2b-marketing-paid-search/
2. Display
Video
Native
Incent
Multiple Ad
Types
Direct Deals
Pricing Threshold
House Ads
Other
Needs
DSP Local
Global Agency
Ad Network
Multiple Ad
PartnersChallenges
of
APP
PUBLISHER
One-stop
Ad Monetisation
Solution
Challenges of App Publishers
App Publishers Need a Hassle Free Ad Monetisation Solution
2
4. Comprehensive Ad Monetisation & Maximum Yield for App Publishers
Unified Dashboard
For 1- Stop Ad
Monetization
Auto
Mode
Ad
Filters
House
Ads
Manual
Mode
SDK
Direct
Deals
Multiple Ad Partners
100+ partners
Multiple Ad Types
5+ ad types
Pricing
Price control
VMAXTM
Simplifying
Ad Monetisation
for App Publishers
4
12. • Manual Mode
• Inventory Distribution
• Priority & Weights
• Pricing Threshold
• Auto Mode
• eCPM Optimisation
• Ad Filters
Every App
Every Ad Spot
Every Country
Take Complete Control Over Your App Monetization
Control & Customisation
12
14. • Real Time Revenue
• Complete & Transparent
• Easy to Use
• Compare Performance
• Data Insights
Unified Dashboard
In-depth Analysis Of Your App Monetization
14
16. • Multiple Ad Types
• Multiple Ad Partners
• Global High Fill Rates
• Control & Customisation
• Unified Dashboard
Single SDK + No Cost + Dedicated Local Support
The VMAX Advantage
16
17. App Publishers Love VMAX
VMAX is a
breakthrough
product. It has
been
maximizing my
revenue along
with growth in
Fill Rates and
eCPM.
Dung Nguyen
Tech Lead,
GameDroid
Ly Khoi Toan
Project Manager,
WinStore.vn
We were
surprised after
integrating
VMAX into our
mobile apps it
helped us
increase our
advertising
revenue.
VMAX™ has
resulted in very
good returns for
me. I’ve seen a
marked rise in
eCPM since I
started using
the solution .
Vijayaprakash
Rangappa
CEO, Mobi2Fun
Do Tuan Minh
Technical Director
Co-founder, Suga
It is a great
solution for both
Developer &
Advertiser, and
have seen great
results in
boosting my ad
revenue.
17