Mobile marketing strategies were discussed including building brand loyalty through the mobile loyalty loop from consideration to purchase to loyalty. Winning on mobile search requires understanding how mobile search differs by using location, calls, and other contextual signals. Growing mobile apps requires acquisition strategies like interstitial ads as well as retention strategies like remarketing. Bridging mobile to physical stores was also covered, such as innovations allowing shoppable video. The presentation provided an overview of Google's mobile marketing solutions across search, display, apps, and YouTube to help advertisers connect with audiences.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
4 Cara Mengubah Fear into Power (new version)Mustofa Thovids
Banyak orang yang ketika ingin mewujudkan impiannya mereka terhalang oleh rasa takut. Takut akan kegagagalan, takut jika mengalami kerugian atau ketakutan lainnya. Hal ini tidak boleh di biarkan dan harus di lawan. Inilah 4 tips bagaimana mengubah ketakutan Anda menjadi sebuah kekuatan yang membantu Anda untuk meraih impian, dikemas dalam bentuk slide presentasi yang menarik dan bisa Anda download secara gratis.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Marketing plan for a mobile app: "Let It Go- because it helps"Abhishek Gupta
This presentation describes the various steps involved in preparing a marketing plan, such as:
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
4 Cara Mengubah Fear into Power (new version)Mustofa Thovids
Banyak orang yang ketika ingin mewujudkan impiannya mereka terhalang oleh rasa takut. Takut akan kegagagalan, takut jika mengalami kerugian atau ketakutan lainnya. Hal ini tidak boleh di biarkan dan harus di lawan. Inilah 4 tips bagaimana mengubah ketakutan Anda menjadi sebuah kekuatan yang membantu Anda untuk meraih impian, dikemas dalam bentuk slide presentasi yang menarik dan bisa Anda download secara gratis.
Contoh Slide Presentasi Powerpoint yang Baik dan Menarik (Versi Terbaru 2015)Mustofa Thovids
Berikut adalah contoh bagaimana cara mendesain slide presentasi yang baik dan menarik.
Menggunakan pendekatan metode dari buku Slide Design Mastery (Gramedia:2015) dengan contoh yang aplikatif untuk membuat slide yang lebih efektif.
Layout Pada Slide Presentasi by Mustofa Thovids (Slide Presentation Expert)Mustofa Thovids
Teryata tata letak gambar akan berpengaruh terhadap efektifitas presentasi, gambar yang tepat akan membuat slide presentasi Anda mampu menyampaikan pesan secara efektif. inilah cara mengatur layout slide presentasi.
Contoh Presentasi Power Point Tentang PendidikanMustofa Thovids
www.PakarPresentasi.com - Inilah salah satu contoh presentasi power point tentang pendidikan yang bisa anda gunakan sebagai referensi dalam membuat presentasi power point untuk mengajar khususnya untuk guru SMA.
Contoh Slide Presentasi Skripsi yang Baik dan Menarik (Terbaru di Tahun 2015)Mustofa Thovids
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI yang ideal, baik dan menarik. Tampilan slide yang tetap formal tapi tetap terlihat menarik dan keren.
Tolong bantu share di facebook, twitter atau sosmed yang lain ya supaya lebih banyak teman-teman mahasiswa yang nilai ujian skripsinya jadi lebih baik & bisa di banggakan kepada orang tua.
Cervical cancer is the 2nd most common cancer among South African women & the leading cancer among black South African women - 1 in 39 women in South Africa will be diagnosed with Cervical Cancer (NCR 2005).
Having regular Pap smears can detect abnormal cells in the cervix (mouth of the womb), that could develop into Cervical Cancer. We encourage all women to go for Pap smears at least every 3 years, from the age of 25, to detect abnormal cells early.
http://www.cansa.org.za/womens-health/
Diabetes Facts and Tips for a Healthy LifestyleSlideShop.com
In 2013, over 300 million people throughout the world have diabetes. How can we prevent ourselves from acquiring this disease? Check out this presentation.
More themed slides: https://slideshop.com/Themed-Slides
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Boost Customer Loyalty with Mobile Apps! Discover how businesses are transforming relationships and reaping rewards! Read more on our blog. https://www.webguru-india.com/blog/mobile-apps-ensure-customer-loyalty/
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Similar to 4 (mlp my website) mobile leadership program mobile marketing (20)
Legal statement on cryptoassets and smart contract uk jurisdiction taskforceRein Mahatma
The Legal Statement has been prepared by Lawrence Akka QC, David Quest QC, Matthew
Lavy and Sam Goodman, all of whom are experts in this field. It is not my role as a judge,
nor that of the UKJT or its parent, the UK’s LawTech Delivery Panel, to endorse the contents
of the Legal Statement. Instead, the UKJT has promoted several rounds of public and
private consultation so as to ensure that the drafting team were considering the right legal
questions, and had the benefit of the most respected expert, technical, legal, judicial and
academic opinion.
The objective of the Legal Statement is to provide the best possible answers to the critical
legal questions under English law. I am sure that it will demonstrate the ability of the
common law in general, and English law in particular, to respond consistently and flexibly
to new commercial mechanisms
According to the blueprint, 140 government service applications are already on the blockchain. These applications are divided into three categories: "data sharing and exchange", "business collaborative processing" and "electronic certificate and certificate storage". The official in charge of the blueprint said:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. MalaysiaIndonesia
Southeast Asia: 3 Mobile Pillars
We are mSmart We are mApps We watch mVideos
Source: Nielsen Mobile Report August 2014 : smartphone user penetration (survey of 1,900 participants was conducted
over the course of 2013 in several big cities, including Medan, Bandung, Surabaya, and Makasar)
8. CONNECT AT AN EMOTIONAL LEVEL
through seamless storytelling
“Audiences want stories.
All we have to do is give
it to them.”
Kevin Spacey
Actor and Producer
13. How Google can help?
Connecting with your
audience with scale and
timing
Drive traffic instore &
maximise loyalty
Delivering the right
message to the right person
14. Mobile Reach: 4M True-Views in 13 days
Hyundai India : Fastest 3.98mn Views
● TrueView was leveraged by Hyundai to the
fullest with a corporate ad
● A record 3.98 Mn Views was achieved on
Youtube in 13 days
● Fastest scale that any auto OEM
upload(worldwide) has achieved since 2013.
The CPV was less than INR 2.
15. Target the Right audience
Remarketing
In-Market Segments
Affinity Segments
Similar Audiences
Audience size vs targeting type
Demo & Geo Targeting
16. Malaysia
Indonesi
a
Tell Different Stories to Different people
Savvy Mom
Drive engagement &
loyalty
Build awareness for
brand
Beauty focused TrueView ad to influence
consideration
17. With the right message in the best format
Tap-to-cancel is an industry first
Invitation state
2 sec tap-to-cancel
Only pay to talk to those that
really want to listen
19. Post-Market
Moments
In-Market
Moments
Mobile Journey: Google in the Loyalty Loop
Consideration
Evaluation
Purchase
Experience
Loyalty
Pre-Market
Moment
YouTub
e Videos
Mobile
Search
Mobile
Display
Mobile
Search
Remarketing
Youtube
Remarketing
Search &
Display
20. Brand Lift
Measure the impact with Brand Lift Surveys
What we
report
How we
measure it
Which types of
questions will
we help answer
Ad
recall
Surveys
What frequency
maximizes ad recall
in my brand message?
Brand
awareness
Surveys
Which demo is driving
the highest lift in
brand awareness?
Brand
interest
Organic Search Activity
Is my campaign inspiring
consumers to search for
my brand or products?
Google Confidential and Proprietary
25. Mobile Cross-Device formats Capabilities?
YouTube pre-rolls
YouTube Masthead
Lightbox Ads Info Cards
Desktop Video and Display
(not included in reach estimates)
Youtube Trueview
26. Mobile Cross-Device formats Capabilities?
Build Awareness Fast with Mastheads Engage across the web with rich media display reach in-market category users
27. Cross-Device goes beyond Youtube and Search?
Display
Cross Device Conversions
Cross Device Conversion Compatible with Auto
Bidding
30. What is different on Mobile Search?
Get anything
done… here
Localization
Services
“How can I display all
my branches/ATMs to a
client searching for them
on mobile?”
32. The Future of Calls
Call Deep Linking
(Limited beta)
Call For Free
& Call Me Back
(Limited beta)
Bid adjustment on Calls
(Beta)
$1
$5
Calls as
Conversions
(Launched in AU)
38. The Power of Interstitial Ads
"Video interstitials are a very innovative and effective ad
product for brand building, especially for a young brand like
Chotot.vn. We’re excited to experiment more with this new and
engaging ad format.” —Lisa Nguyen, Marketing Manager, Chotot.vn
App Promotion Ads on AdMob using CO
Daily mobile app downloads by 35% with Google Video Promo Interstitial ads
• 40% increase in Google Play page visits
• 35% increase in daily Android app installations
• 17% decrease in cost-per-download
• 7% increase in clickthrough rate
• 11% conversion rate
• 300,000 YouTube video views
39. Make the right people download your app
App Categories
Paid App Categories
New Devices
The Lookalike Targeting
Mobile
Web
Mobile
Apps
mGDN extension
Mobile
Web
BetasAdMob Targeting capabilities
40. 1. How many Apps do you have on your phone?
1. Have you ever uninstall one?
1. Why?
41. And what happens after the install?
“Users stressed that performance mattered the most on All apps (74%) ”
Business Insider, “Customers Hate Freezing Apps”
Understanding Uninstall Rates Rates
Source: Flurry Analytics, sample of apps used more than 1.7 billion times each week - 14/11/2014
42. How can Google help?
From Search From Apps
Use
remarketing lists for
display and YouTube
built from prior
engagements with
your brand
(e.g., prior views of
YouTube video)
`
Remarket to existing users to maximize app usage
44. How does App Remarketing works?
User
downloads
your app
User added
to custom list based
on
in-app actions
User leaves
Your ad across the mobile app
network
45. And On Search?
User
downloads
your app
User search for Brand
or Service related KW
Send you specifically to the
romantic restaurants page
How does app re-engagement on search works?
46. Why Mobile Apps With Google?
● Reach: mSearch & mDisplay (Admob)
● Strong integration with Android for tracking and targeting
● Cross-device solution on YT and gmail
● Metrics Transparency
● CPI optimization
48. Shall we help them filling the information gap?
Multi-Location
Extensions
Powerful Targeting
Location
Extensions
Search Ads in Maps
Just
Launche
d!
High performing
venue
Bid adjustment +70%
49. And What is coming up?
In-store visit rate reporting
Customer clicks on AdWords
search ad on tablet, computer
or mobile device
Customer
visits store
Store visit rate
reported
50. Why not innovate on the shopping experience?
Video of Sephora experience: VIEW HERE
Shoppable TrueView
Shoppable Hangout
53. Mobile Marketing Module: Recap
1. Mobile Brand and Loyalty Loop
1. How to win on Mobile Search
1. Mobile Apps Unboxed
1. Mobile to Store: the Roadmap