Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
The Future of Brand Marketing = In-App Mobile VideoInMobi
In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
Speaker:
Anne Frisbie
Senior Vice President, InMobi Exchange and Global Alliances
InMobi
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
The Future of Brand Marketing = In-App Mobile VideoInMobi
In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
Speaker:
Anne Frisbie
Senior Vice President, InMobi Exchange and Global Alliances
InMobi
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
All You Need To Know About Ad Network MediationInMobi
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
[WEBINAR] Winning With Rewarded Video MonetizationInMobi
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
Join this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
How you can implement and monetize with Rewarded Video ads.
What the right placements for your Rewarded Video ads are.
How much money you can earn using Rewarded Video ads.
How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
Reward management and the types of rewards that are effective.
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
- How to track Youtube in Marketo (Yes, you can do that!)
- Keys to setting Marketo programs to track video engagement
- Techniques to lead score based on video interaction
- Skills to help you expose video intelligence in interesting moments
- Methods for leveraging rich behavioral data through the whole funnel
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
All You Need To Know About Ad Network MediationInMobi
The mobile advertising ecosystem has exploded. With hundreds of mobile ad networks out there - each with a unique set of advertisers, mobile app entrepreneurs find that to maximize yield, they must work with multiple ad networks concurrently. Ad Network Mediation is the technology that is used to accomplish this.
This presentation will cover the key components developers need to know in order to fully understand ad network mediation, its benefits and how to choose the right mediation platform.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
[WEBINAR] Winning With Rewarded Video MonetizationInMobi
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
Join this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
How you can implement and monetize with Rewarded Video ads.
What the right placements for your Rewarded Video ads are.
How much money you can earn using Rewarded Video ads.
How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
Reward management and the types of rewards that are effective.
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
- How to track Youtube in Marketo (Yes, you can do that!)
- Keys to setting Marketo programs to track video engagement
- Techniques to lead score based on video interaction
- Skills to help you expose video intelligence in interesting moments
- Methods for leveraging rich behavioral data through the whole funnel
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
This presentation covers what are rewarded video ads. It also walks through what rewarded video ads mean in terms of user acquisition and monetization.
Leveling Up Your App Economy | Ian AtkinsonJessica Tams
Delivered at Casual Connect Asia 2016
They installed your app...now what? Learn how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat. Join us as we break down best practices, must-have features, and the apps that are doing it right.
Rewarded Video Ads - Best Practices For Placements & RewardsInMobi
Rewarded Video Ads is the phenomenon which propelled Crossy Roads to earn millions of dollars. Such an arduous feat certainly requires more than a simple creation of an ad slot. By fine tuning myriad levers such as choosing a monetization partner, placements, rewards etc, you too can achieve a home run. This webinar can help you in carefully identifying the set of placement and rewards for your app.
What you will learn from this webinar:
What are the right placements for your Rewarded Video ads?
How rewards can be an engagement lever to bring the users back to the game?
Mobile video ads: How to acquire high quality new users and measure marketing...Adjust
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FÜR DIE PLATTF...CedricTim
"TikTok ermöglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativität durch die Videos zu teilen."
Die Präsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
Measuring Brand Advertising spend on Digital MediaSachin Kapur
All advertising is difficult to measure. Brand advertising is the hardest of them all. How do you know if these ads are changing Customer perception, increasing inclination to buy your product or giving your brand an edge over your competitors? Thankfully, with today's digital media , you can measure a lot of these and many more. You can do Brand Lift Studies and get results in days. This is a presentation I made for all marketers who have faced these questions like I do. So, enjoy reading and share your comments and feedback
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. 2
About InMobi
InMobi is the world’s most powerful mobile advertising platform enabling brands,
developers, and publishers to engage mobile consumers globally.
Recognized by MIT Technology Review as one of the 50 Disruptive Companies,
InMobi reaches over 1 billion unique mobile devices across 200 countries.
3. 3
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
4. 4
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
5. 5
Monetization is difficult
● 2% of all developers split 54% of all app revenue,
making over $100,000 per month
● 88 % of developers make under $10,000/month
● On both iOS and Android, 15% of developers earn only
$100 - $500 per app per month
Source: Developer Economics
6. 6
How can you make your mark?
1. Build a superb app.
2. ????
3. PROFIT!
Step 2 usually involves marketing & some luck!
7. 7
Monetization using ads
● One way to make money from your app is by showing
ads
● Ad units like banner and text are commonly used but
are also low eCPM and low-engagement formats
You can maximize profits, by choosing your ad formats wisely
Banner ads are dead
Dave Maxwell
Game Developer“
“
9. 9
What is Rewarded Video?
● Is a short video ad format
● Around 15 seconds long
● Non-skippable video
● User opts-in to watch the video in exchange for reward
– Virtual goods or in-app gifts
10. 10
Anatomy of a Rewarded Video ad
Video
length is
around 15
seconds
Always
ON sound
User-Centric
Ad
Experience
Non
Intrusive Ad
Placement
11. 11
Anatomy of a Rewarded Video ad
Video
length is
around 15
seconds
Always
ON sound
User-Centric
Ad
Experience
Non
Intrusive Ad
Placement
Data
Augmented
CTA
Engaging,
dynamic
End Card
Replay Button
12. 12
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
13. 13
Video vs Rewarded Video
Metric Video Ads Rewarded Video Ads
User is Rewarded? No
Yes. User might choose to prolong the game by watching
a video.
User Retention Low High
Skippable? Yes No
LTV of users acquired Low High
Method Video is pushed to user Users opt-in to view the ad
Video completion Rates Low High due to non-skippable format
14. 14
Why we should consider Rewarded Video
Monetization
● Encourages players to stay with a game longer than they might otherwise
● Provides high eCPMs
● User-centric experience
● Rewarded Video Ads can be used to nudge non-paying users towards IAPs (Less than 5%* of
users make even one in-app purchase)
* AppAnnie
15. 15
Why we should consider Rewarded Video
User Acquisition
● Provides high quality, engaged users to advertisers
● Increases brand recall through guaranteed video completes, leading to increased organic
downloads
● Incentivized-view only, leading to informed clicks and high quality downloads
16. 16
Success stories
● RedBit Games, LimaSky and Apex Designs saw their eCPMs surge
after implementing Rewarded Video Ads
● Crossy Road has made >1 million dollars from Rewarded Video
Ads alone!
Cookie Clickers Doodle Jump: DC Edition Crossy Road
17. 17
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
18. 18
Rewarded Videos work for
● Most genres of gaming apps
– Arcade
– Cards/Casino
– Adventure/Simulation
– RPG/ACTION
● Non-gaming apps
– Music streaming
– Social
Subway Surfers Slotomania Payback 2 Spotify Text Me
21. 21
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
22. 22
Things to consider
1. Where should I place an ad
2. What should be the frequency of ad
3. What rewards can I offer
1. Which ad platform should I work with
24. 24
Common placements for your Rewarded Video
At a store front
A non-paying user can opt to watch a video in exchange for
rewards like, coins, level up etc.
25. 25
Common placements for your Rewarded Video
During gameplay
At the start of the game to get power packs or
game boosts
As an incentive for not abandoning the game on
repeated failures.
26. 26
Common placements for your Rewarded Video
At any point in the app
Use this to upsell a premium version
of your app – could be ad-free or with
more features
28. 28
How to choose the right reward
● Give users options
– Make the experience of receiving rewards even more gratifying by giving them reward options to choose from
– This A/B testing will give you insights for future rewards
● Personalized Rewards
– Reward your users based on their progress in the game. Loyal users get bigger rewards.
● Money is not all!
– Instead of sticking to virtual currencies, you may reward users creatively
– For instance Spotify leveraged rewarded video ads to gift users 30 minutes of free streaming
● Train your users to think of IAP
– Giving out rewards that are similar to those given out for IAPs can nudge them to buy IAPs to get ahead in the
game.
30. 30
Choosing the right Ad Platform
● Do the ads load fast?
● Is the video experience in HD?
● What does the end card look like?
● Global demand
● Flexibility on the format
31. Rewarded Video Integration
Reward users
on completion
of incentivized
action
Enjoy user
retention and
higher
monetization!
Decide to
reward users
Identify
rewarded slots
on app
Integrate with
ad network’s
SDK/API
32. 32
Rewarded Video Integration Checklist
• Two part integration – Interstitial and
Callback Mechanism
• Preload Video Ad
• Right reward for right placement
33. 33
● InMobi inDecode - Helping Developers Decode The App Business
● Write to us at developer@inmobi.com
34. 34
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Questions
1
2
3
4
5
As you can see with point 1, it is a very top-heavy business.
A large chunk of the tail hardly makes any money from their apps.
I’ve referenced a meme: http://knowyourmeme.com/memes/profit here.
Also, the Flappy Bird GIF is in context of “luck”. Since the app went viral so suddenly.
Diving straight in. We’ve positioned the webinar such that it isn’t an intro to monetization but tips to devs who already know what Rewarded Video is.
This slide will have an image dissecting the parts of the rewarded video ad.
This slide will have an image dissecting the parts of the rewarded video ad.
Have added emoji’s into the deck to make it look informal and dev. friendly.
Have added emoji’s into the deck to make it look informal and dev. friendly.
Subway Surfers, Cookie Clicker, Payback 2 and Spotify
1. Is from 90’s Word Puzzles
2. Popular game Bitcoin Billionaire incorporated video ads. When a drone appears, the player can tap the box to receive a random positive or negative event. If the event is positive, they can potentially double the reward by watching a short video.
In theory its watching an ad to check out the ad-free experience.
When the user is repeatedly losing at a level, instead of leaving the game he/she can view the video to earn a virtual gift or reward that can help you progress in the game
Going back to the Spotify feature again.
a. Does the ad loads fast?
With pre-buffering enabled, publisher has the option to cache the videos.
b. Is the video experience in HD?
Get rid of pixilated videos by tying up with a partner which supports HD quality videos.
c. How does the end card looks like?
attractive end cards can lead to higher CTRs
d. Global Demand
Even though there are certain ad groups that work well with Rewarded Video Ads, its imperative to have demand diversity
e. Flexibility on the format:
Some ad networks offer flexibility on parameters of the ad unit like length of video, skip options, visual aspects of the ad etc..