The document describes an advertising network called Opera Mediaworks that provides mobile advertising inventory and services across various regions. It details the large user base and impressions across Opera's mobile browser and store properties. Examples are also given of campaign case studies demonstrating increased installs, optimized costs per installation, and improved key performance metrics for advertisers.

1. Advertising
Network

4. We are servicing the entire advertising value chain

5. Exclusive Opera Inventory + Direct Premium Publishers
- North America!
- 212 M Users!
- 32 B Impressions!
- Africa!
- 28 M Users!
- Opera 2 M Smartphones!
- 800 M Impressions
- LATAM!
- 35 M Users!
- Opera 4 M Smartphones!
- 1.5 B Impressions
- SE Asia!
- 47 M Users!
- Opera 5 M Smartphones!
- 2.5 B Impressions
- Eastern Europe!
- 15.5 M Users!
- Opera 6 M Smartphones!
- 1.8 B Impressions
- Western Europe!
- 18 M Users!
- Opera 1 M Smartphones!
- 800 M Impressions
- South Asia!
- 49 M Users!
- Opera 6 M Smartphones!
- 1.5 B Impressions

6. Opera Mediaworks
— The
world’s
leading
mobile
advertising
platform
— With
a
premium
advertising
inventory

7. A selection of our Agencies and Advertisers

8. -
-

9. Integration with 3rd Party Tracking Solutions
• Recommended
trackers
for
accurate
geo
and
source
attribution
• Tracking
clicks,
installs
&
in-­‐app
events
• For
iOS,
Android,
BB,
j2me,
Symbian
apps
• Possible
S2S
integration

10. Exclusive Opera Mobile Ad Inventory!
— Recommended content by
Opera
rather
than
advertising.
— Catch consumers
at
the
beginning
of
their
on-­‐line
journey,
with
no
distractions
— Trust
in
Opera
Mini
brand
— Visually prominent advertising
in
the
browser
UI
Opera Mini Browser
Placements
on
the
splash
screen
as
the
browser
is
opened
with
support
for
several
ad
units
Opera Mobile Store
Web
front
end
with
link
outs
to
iTunes,
Google
Play,
and
other
proprietary
app
stores
!

11. 270M
Unique
Active
Users
108B
Page
Views
615
Page
Views/User
— The
Opera
Mobile
Browser
offers
advertisers
premium
splash
page
placement
combined
with
a
massive
global
reach.
!
— Ad
placements
include
clickable
images
with
text
overlays,
and
our
“Smart
Text”
ad
unit
consisting
of
an
icon
image
and
text.
— Each
month
the
Opera
Mini
Browser
reaches
Opera Mini Browser

12. — Each
month
the
Opera
Mobile
Store
reaches
105M
Visits
60M
Downloads
230
Countries
— The
Opera
Mobile
Store
is
a
high
quality,
high
volume
app
install
traffic
source
with
global
reach
only
available
through
Opera.
!
— Web
front
end
with
prominent
ad
placement
at
the
top
of
the
screen,
combined
with
app
ranking
and
editorial
content,
provides
multiple
ad
placement
options
to
meet
app
developers
specific
needs.
Opera Mobile Store — the world's fifth largest mobile store
Opera Mini Browser

13. — App
Install
Campaigns
— Creative
Services
(Banners,
Landing
pages)
— Advertiser
Integration
via
HTTP
posts
and
conversion
pixels
— Binds
with
CPI
tracking
companies
(e.g.
Ad-­‐X,
HasOffers,
AppsFlyer)
— Delivery
channels:
— Direct
publishers
— Display
network
— Affiliate
Network
— Co-­‐registration
— Media
/
RTB
Buying
— O&O
inventory
OMW Performance
- CPI- CPC

14. OMP creatives are tuned for performance, not just CTR
• OMP
CSS
rich
media
do
not
rely
on
JS
or
MRAID
and
have
extremely
fast
load
times
• Adapt
to
screen
position
(landscape
↔
portrait)
• Creatives
give
superior
CTR
and
back
end
performance
without
impression
fall-­‐off
Standard Banners
• 20.3%
CTR
• 0.9%
CVR
OMP Creatives
• 20.1%
CTR
• 2.6%
CVR

15. Case Study
Goals:
—
App
installs
for
Dating
users
in
multiple
geos.
—
$25–$30
“Cost
per
Searchable”
—
Reduce
dependence
on
Facebook
Model:
CPI
Optimization:
— Manage
quality
on
a
per-­‐publisher
basis
!
Results
after
2
months:
— Increased
IO
from
$150K
in
Dec
to
$400K
in
Jan
2014
(about
$5M
/
year)
Company:
Zoosk
After 2 Months
- CPI
100k$5M
/
year
Increased
IO Installs
Per
Month

16. 200kUnlimited
After 2 Weeks
Case Study
Company:
King.com
(Candy
Crush)
Goals:
—
Generate
app
installs
from
high
value
users
Model:
CPI
Results
after
2
weeks:
— Increased
IO
from
100
installs
/
day
to
uncapped
— Increased
to
200k
installs
per
month
— CPI
optimized
due
to
traffic
quality
improvements
following
demographic
and
publisher
optimizations
Increased
IO Installs
Per
Month
- CPI

17. - CPC- CPI
Cost
per
Install
Case Study
After 1 Month
50k$10 → $6
Installs
Per
Month
Goals:
—
Generate
App
Installs
among
travel
users
—
$250–$300
“Cost
per
Hotel
Booking”
target
Model:
CPC
test
period
followed
by
CPI
Results
after
1
Month:
— eCPI
Decreased
from
$10
to
$6
following
demographic
and
publisher
optimization
— Scaled
to
50k
installs
per
month
Company:
Expedia

18. — Implemented
Publisher
tracking
— Getting
quality
metrics
by
publisher
— Average
subscription
rate:
2%.
Opera
Response
is
at
3–4%
— Spotify
has
5
networks
that
its
working
with.
Budget
was
moved
over
from
other
network.
Company:
Expedia
Case Study

19. Comedy Central — Broad city
— Overall
eCTR
for
the
entire
campaign
was
1.43%
across
all
Placements
vs
0.70%
CTR
as
an
Entertainment
Benchmark
!
— 121 000
add
to
calendar
engagements
across
all
placements.
!
— The
average
completion
rate
for
both
Mobile
and
Tablet
video
was
69%
vs
Average
55%
VCR
in
the
Entertainment
Vertical.
Selected Creative Campaigns

20. — Targeting: National Hispanic Campaign promoting the new 2014 Honda Civic!
— Compelling features: The ad unit allows the users to take a picture of themselves,
while then posting that picture on Facebook. !
— More Details: The unit always the user to rotate, zoom in and out and the ability to
retake the photo if needed.
http://adtester.mobiletheory.com/427
2014 Honda Civic Camera Unit
Selected Creative Campaigns

21.
Contact for further
discussion
our
sales
team
!
Mobile
Marketing
&
Advertising
Services