In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Video has emerged from the shadow of digital media options and planted
itself in the center of the advertising ecosystem. Adoption is widespread
as digital video continues to make technological advancements that prove
its effectiveness across a wide range of verticals and advertiser objectives.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Video has emerged from the shadow of digital media options and planted
itself in the center of the advertising ecosystem. Adoption is widespread
as digital video continues to make technological advancements that prove
its effectiveness across a wide range of verticals and advertiser objectives.
Adap.tv's Q4 2013 State of Video Industry ReportAdap.tv
Video grows programmatically across screens. Explosion in spending, dramatic shift to premium and increasing focus on cross-screen highlight 2013 in video.
This is a presentation of The State of Video Marketing 2019 by Wyzowl. It does an excellent job of using different metrics and descriptions to show the numbers behind video marketing this past year.
OMD has launched the fourth edition of Transcend, its annual predictions on media trends shaping the country’s advertising landscape. In 2018, OMD’s findings range from insufficient video inventory to the future of branded content. As always, the study provides forward-looking insights and key implications of major developments for media agencies, brands and media owners alike, allowing them to inform their marketing strategies for the year ahead.
B2B & SaaS Analytics - Presentation by Bertrand Schmitt, Co-Founder & CEO of App Annie at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
In this webinar we review and explain what has changed on Facebook, LinkedIn and Snapchat over the last few months and learn about their latest platform updates, including new augmented reality features.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing TrendsGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Similar to InMobi State of Mobile Video Advertising Report 2018 (20)
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
The State of App Downloads and Monetization Infographic : MENA 2015
InMobi State of Mobile Video Advertising Report 2018
1. T H E S T A T E O F M O B I L E V I D E A D V E R T I S I N G
2 0 1 8
2. A P P R O A C H A N D M E T H O D O L O G Y
InMobi analyzed over 750 billion in-app mobile ad impressions, in order
to provide insights and trends around mobile video advertising. The
report explores how the rising demand for greater transparency and
control has resulted in a programmatic-led video ecosystem that delivers
higher efficiency to advertisers. This study explores the increasingly
central role video plays in an advertiser's mobile strategy. Tens of
thousands of campaigns were analyzed which present growing video
investment, higher consumer engagement and conversions from mobile
video, and the increasing relevance of tracking and measuring
viewability of in-app mobile video ads. This study specifically excludes
data from AerServ which InMobi acquired in Q4, 2017 in order to better
highlight underlying industry trends.
750+ BILLIONMOBILE AD IMPRESSIONS
D a t a A n a l y z e d :
J A N U A R Y 2 0 1 6 - M A R C H 2 0 1 8
T i m e P e r i o d :
I N M O B I P L AT F O R M D ATA
D a t a S o u r c e :
2
3. G R O W T H O F
M O B I L E V I D E O A D V E R T I S I N G
3
4. A D V E R T I S E R S D O U B L E D S P E N D I N G O N I N - A P P M O B I L E V I D E O
2017 Y-o-Y
Spending Growth
Q1 2018 vs Q1 2017
GROWTH
2017 Y-o-Y
Spending Growth
Q1 2018 vs Q1 2017
GROWTH IN
MOBILE VIDEO
AD SPEND
109%
75%
24%
95%
2017 Y-o-Y
GLOBAL U.S.GLOBAL
4
5. S H A R E O F S P E N D S H I F T I N G T O WA R D S M O B I L E V I D E O A D SS H A R E O F S P E N D S H I F T I N G T O WA R D S M O B I L E V I D E O A D S
SHARE OF SPEND ACROSS AD FORMATS
2017 Global Share of
Spend across Ad Formats
Q1 2018 Global Share of
Spend across Ad Formats
2017 U.S. Share of
Spend across Ad Formats
Q1 2018 U.S. Share of
Spend across Ad Formats
Global Share of Spend on Video Ads Global Share of Spend on Other Formats U.S. Share of Spend on Video Ads U.S. Share of Spend on Other Formats
18% 20% 30% 34%
GLOBAL U.S.
6
82%
80% 70% 66%
IN THE U.S., THERE HAS BEEN A 21% SHIFT IN SHARE TOWARDS VIDEO WITH
OVER A THIRD OF IN-APP MOBILE ADVERTISING BEING SPENT ON VIDEO IN Q1 2018.
6. A D O P T I O N O F M O B I L E V I D E O B Y A P P D E V E L O P E R S I S G R O W I N G
APP DEVELOPERS INCREASINGLY SEEING GREATER VALUE FROM IN-APP MOBILE VIDEO ADS.
A D O P T I O N O F M O B I L E V I D E O B Y A P P D E V E L O P E R S I S G R O W I N G
APP DEVELOPERS INCREASINGLY SEEING GREATER VALUE FROM IN-APP MOBILE VIDEO ADS.
GROWTH IN
VIDEO AD
INVENTORY
2017 Y-o-Y
Inventory Growth
Q1 2018 vs Q1 2017
Inventory Growth
GROWTH
31%
414%
31%
163%
2017 Y-o-Y
Inventory Growth
Q1 2018 vs Q1 2017
Inventory Growth
Q1 2018 vs Q1 2017
GLOBAL U.S.
7
7. H A L F O F M O B I L E A D I N V E N T O R Y I S V I D E O
SHARE OF AD INVENTORY BY AD FORMATS
Q1 2018 Global Share of
Ad Inventory by Ad Format
Global Share of Video Ad Inventory
Global Share of Inventory for Other Ad Formats
Q1 2018 U.S. Share of
Ad Inventory by Ad Format
U.S. Share of Video Ad Inventory
U.S. Share of Ad Inventory for Other Ad Formats
52%
48% 52%
48%
GLOBAL U.S.
8
H A L F O F M O B I L E A D I N V E N T O R Y I S V I D E O
8. F U L L S C R E E N I S T H E D O M I NA N T V I D E O F O R M AT
9
H1 2017 Global Ad Spend Based on Full Screen
Video Ads vs. Other Video Formats
Full Screen Video Ads
Other Video Ad Formats
76%
24%24%
76%
Full Screen Video Ads
Other Video Ad Formats
H1 2017 Global Ad Inventory for Full Screen
Video Ads vs. Other Video Formats
58%
42%42%
58%
9. ADVERTISERS ARE DEVOTING MORE OF THEIR MEDIA SPEND TO MOBILE VIDEO ADS,
RESULTING IN NEARLY A 2X INCREASE IN SHARE IN SPEND TOWARDS VIDEO IN 2017 VERSUS 2016.
V I D E O O U T PA C I N G G R O W T H A M O N G A L L A D F O R M AT S I N U . S .
Other FormatsVideos
2017 share of ad spending in the U.S.
84%
OTHER FORMATS
16%
VIDEOS
52%
48%
70%
OTHER FORMATS
30%
VIDEOS
2016 share of ad spending in the U.S.
5
10. WHILE PERFORMANCE BUYERS UNDERSTOOD THE VALUE OF IN-APP MOBILE VIDEO FIRST,
BRANDS HAVE EMBRACED IN-APP MOBILE VIDEO OVER THE PAST YEAR AND NOW REPRESENT A BULK OF THE SPENDING.
I N T H E U . S . , B R A N D A D V E R T I S E R S L E V E R A G I N G M O R E M O B I L E V I D E O
Brand CampaignsPerformance Campaigns
Q1 2018 Share of Video Ad Spend
18%
82%
2016 Share of Video Ad Spend
54%46%
2017 Share of Video Ad Spend
36% 64%
10
11. G L O B A L LY, B R A N D A D V E R T I S E R S L E V E R A G I N G M O R E M O B I L E V I D E O
Q1 2018 Share of Video Ad Spend
30% 70%
2016 Share of Video Ad Spend
43%57%
2017 Share of Video Ad Spend
45% 55%
SHARE OF VIDEO ADVERTISING SPEND
11
Brand CampaignsPerformance Campaigns
12. R E G I O N A L A D O P T I O N O F
M O B I L E V I D E O A D S
R E G I O N A L A D O P T I O N O F
M O B I L E V I D E O A D S
12
13. U.S. ACCOUNTS FOR HALF OF ALL SPENDING WORLDWIDE
G L O B A L M O B I L E V I D E O A D S P E N D I N G
Share of Mobile Video
Ad Spend Q1 2018
47%
13
U.S.
REST OF WORLD
JAPAN
AUSTRALIA
U.S.
CHINA
INDIA
U.K.
GERMANY
FRANCE
INDONESIA
SINGAPORE
CANADA
47% 53%
14. EMEA = Europe, Middle East, Africa
APAC = Asia Pacific
I N - A P P V I D E O S P E N D I N G G R O W T H
I S N O T J U S T A N O R T H A M E R I C A P H E N O M E N O N
NORTH AMERICA EMEA APAC W/O CHINA CHINA
214% 67% 128% 470%
GROWTH IN MOBILE VIDEO AD SPEND: Q1 2017 VS Q1 2018
14
15. P R O G R A M M A T I C V I D E O
D E E P D I V E
15
16. 2017 Y-o-Y
Ad Spending Growth
Q1 2018 vs Q1 2017
Ad Spending Growth
2017 Y-o-Y
Ad Spending Growth
Q1 2018 vs Q1 2017
Ad Spending Growth
GROWTH IN
PROGRAMMATIC
MOBILE VIDEO
AD SPEND
136%
220%
238%
128%
Q1 2018 vs Q1 20172017 Y-o-Y Q1 2018 vs Q1 2017
U.S.GLOBAL
2 0 1 8 S H O W S I N C R E A S E D A D O P T I O N F O R P R O G R A M M AT I C V I D E O B U Y I N G
IN THE U.S., PROGRAMMATIC IS THE PREFERRED METHOD FOR BUYING IN-APP MOBILE VIDEO.
2018 IS SHOWING INCREASED USAGE FOR PROGRAMMATIC GLOBALLY.
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17. CHINA
P R O G R A M M AT I C I N - A P P V I D E O B U Y I N G S E E I N G M A S S I V E G R O W T H W O R L D W I D E
NORTH AMERICA EMEA APAC W/O CHINA CHINA
223% 189% 364% 570%
GROWTH IN PROGRAMMATIC IN-APP VIDEO AD SPEND Q1 2017 - Q1 2018
EMEA = Europe, Middle East, Africa
APAC = Asia Pacific
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19. M O B I L E V I D E O A D
P E R F O R M A N C E
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20. M O B I L E I N - A P P V I D E O E N G A G E M E N T G R O W I N G ,
D E L I V E R S T H E H I G H E S T U S E R E N G A G E M E N T O F A L L A D F O R M AT S
3x
Video CTR grew
three-fold Y-o-Y
34%
Video CTR is 34%
higher than Native CTR
56%
Video CTR is 56%
higher than Banner CTR
M O B I L E I N - A P P V I D E O E N G A G E M E N T G R O W I N G ,M O B I L E I N - A P P V I D E O E N G A G E M E N T G R O W I N G ,
D E L I V E R S T H E H I G H E S T U S E R E N G A G E M E N T O F A L L A D F O R M AT SD E L I V E R S T H E H I G H E S T U S E R E N G A G E M E N T O F A L L A D F O R M AT S
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21. GROWTH
NAT I V E I N - A P P V I D E O C T R I S 5 X H I G H E R T H A N M O B I L E I N - A P P V I D E O
D E L I V E R E D B Y B R O W S E R - B A S E D T E C H N O L O G I E S
In-App Video Delivered by
Browser-based Technology
Native In-App Mobile Video
User engagement is more than five
times higher for in-app mobile video
when native video technologies are
used rather than browser-based
technologies.
This has precipitated the move from
VPAID to VAST for in-app mobile
video, as VPAID requires the use of
browser-based technologies causing
slow load times and prevents
buffer-free consumer mobile video
experiences.
With improving mobile technology to
allow for video caching, fast ad load
speeds and instantaneous play,
users are enjoying better ad
experiences and are thus interacting
and engaging more with video ads.
Q1 2018 - GLOBAL
CTR = Click through rate = Clicks/impressions ; CTR Indexed against Q1 2018 Global Video CTR
NATIVE IN-APP VIDEO CTR IS 5X HIGHER THAN MOBILE IN-APP
VIDEO DELIVERED BY BROWSER-BASED TECHNOLOGY
INDEXEDCLICKTHROUGHRATE
5x
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22. S D K I N T E G R AT I O N S E NA B L E H I G H E R C T R S F O R A D V E R T I S E R S
SDK-INTEGRATED INVENTORY DELIVERS 2.56 CTR OVER
API-INTEGRATED INVENTORY
API-Integrated Inventory SDK-Integrated Inventory
GLOBAL CTR Q1 2018
2x
INDEXEDCLICKTHROUGHRATE
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23. K E Y TA K E AWAY S
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Massive Growth of In-App Mobile Video Advertising Advertisers doubled spending on in-app mobile video in 2017.
Pace of growth continues in 2018 and shows no sign of slowing.
More Mobile Ad Spend Being Devoted to In-App Video 22% shift in share globally towards video and U.S. marketers spent over a
third of their budgets on in-app mobile video in Q1 2018.
Inventory Insights App Developers increasingly seeing greater value from in-app mobile video ads.
Half of in-app mobile ad inventory is video.
Massive Growth Everywhere Mobile in-app video spend is not just a North America phenomenon.
Adoption of programmatic in-app video buying is enabling this massive growth.
Advertiser Goals / Campaign Objectives Brand advertisers have caught up with performance advertisers/buyers
in seeing the value of in-app mobile video ads in the U.S. and globally.
Video Ad Performance User engagement (as measured by CTR) on mobile in-app video surpasses
all other ad formats by at least 50%.
CTRs on video have increased Y-o-Y by 3x, with interactive video formats
and native in-app video technology replacing browser-based technologies on mobile.
24. A mobile-first and mobile-only platform, InMobi has been
pioneering the next generation of video ad experiences, deep
learning-based optimization algorithms, and header bidding to
deliver maximum value to advertisers, users and publishers.
InMobi’s platform help brands, performance marketers and app
publishers engage mobile users across different stages of their
lifecycle, converting each mobile moment into an opportunity to
drive engagement and revenue. Recognized by Fast Company as
one of the 2018 Most Innovative Companies, InMobi reaches over
1.5 billion unique mobile devices worldwide and is redefining
business models for the mobile ecosystem. For more information,
visit www.inmobi.com
c o n t a c t u s @ i n m o b i . c o m
A B O U T U S
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