What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
This document summarizes the mobile app marketing services of Appromoters, guaranteeing success through data-driven strategies and 15+ years of experience. They offer packages for apps at different stages, focusing on user acquisition, engagement, retention and organic growth. Case studies show clients achieving top app store rankings and becoming the #1 tourist app in their category. Their full-service approach and international expertise aim to get apps into the most successful and profitable categories.
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
This document summarizes the mobile app marketing services of Appromoters, guaranteeing success through data-driven strategies and 15+ years of experience. They offer packages for apps at different stages, focusing on user acquisition, engagement, retention and organic growth. Case studies show clients achieving top app store rankings and becoming the #1 tourist app in their category. Their full-service approach and international expertise aim to get apps into the most successful and profitable categories.
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
How to Grow the Customer Lifetime Value for your App?Remerge
This document discusses growing customer lifetime value for mobile apps. It notes that acquiring new users is increasingly expensive, with the cost per loyal user rising each year. Additionally, user retention is a major problem, as only 5% of users still use an app after 6 months. The document recommends segmenting users based on their usage patterns and spending profiles to better understand retention. It provides an example of a games app that segmented users into beginners, intermediates, whales, etc. and targeted each segment differently to improve retention and revenues. Addressing each user segment individually helped increase the number of purchasing users and revenue per user.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
The document discusses the five essentials for a publisher toolbox:
1) Native advertising that can monetize users, increase revenue, and drive engagement. Native ads are contextual, relevant, and non-compromising.
2) Actionable data through key performance indicators like impressions, click-through rate, and conversions to understand user geography, demographics, and sourced traffic.
3) Integration mode through software development kits for higher earnings per mille (eCPM) or APIs for rich media and flexibility.
4) Integrations for enhanced visibility and optimization through tracking, real-time bidding, and analytics solutions.
5) Testing of different ad types, targeting users like heavy purchasers or
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:50pm - 3:10pm
The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollowCleverTap
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
How to Launch an Effective User Retention StrategyRemerge
This document provides guidance on launching an effective user retention strategy for mobile apps. It discusses trends showing declining retention rates and increasing user acquisition costs. It then offers recommendations in several areas: understand your users and where they drop off; leverage personalized marketing programs like push notifications and emails; target users dynamically at different stages; implement deep links; choose an app retargeting provider; optimize and improve over time; and test native ads. The key takeaways emphasize starting testing to get stakeholder buy-in, using data to identify improvements and successes, enhancing the user experience through messaging, persisting with technical challenges, and constantly refining through testing.
El documento habla sobre la importancia de las redes sociales para las empresas. Explica que las redes sociales permiten alcanzar un mayor público, fortalecer las relaciones con los clientes y posicionar a la empresa. También discute el rol del Community Manager y presenta casos exitosos de cómo empresas han manejado crisis en redes sociales.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
How to Grow the Customer Lifetime Value for your App?Remerge
This document discusses growing customer lifetime value for mobile apps. It notes that acquiring new users is increasingly expensive, with the cost per loyal user rising each year. Additionally, user retention is a major problem, as only 5% of users still use an app after 6 months. The document recommends segmenting users based on their usage patterns and spending profiles to better understand retention. It provides an example of a games app that segmented users into beginners, intermediates, whales, etc. and targeted each segment differently to improve retention and revenues. Addressing each user segment individually helped increase the number of purchasing users and revenue per user.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
The document discusses the five essentials for a publisher toolbox:
1) Native advertising that can monetize users, increase revenue, and drive engagement. Native ads are contextual, relevant, and non-compromising.
2) Actionable data through key performance indicators like impressions, click-through rate, and conversions to understand user geography, demographics, and sourced traffic.
3) Integration mode through software development kits for higher earnings per mille (eCPM) or APIs for rich media and flexibility.
4) Integrations for enhanced visibility and optimization through tracking, real-time bidding, and analytics solutions.
5) Testing of different ad types, targeting users like heavy purchasers or
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Case study. Advertisers success in mobile economyClickky
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Ad Fraud & App Retention Combat Strategies for 2020MoEngage Inc.
MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:
Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more
Understanding and addressing Complex VTA Spoofing
Solving for attribution fraud on the organic user acquisition side
App adoption trends: Growth, Slowdown, or Relatively Unchanged
Structuring engagement approach & strategies
Vertical-wise app retention use cases
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:50pm - 3:10pm
The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollowCleverTap
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
How to Launch an Effective User Retention StrategyRemerge
This document provides guidance on launching an effective user retention strategy for mobile apps. It discusses trends showing declining retention rates and increasing user acquisition costs. It then offers recommendations in several areas: understand your users and where they drop off; leverage personalized marketing programs like push notifications and emails; target users dynamically at different stages; implement deep links; choose an app retargeting provider; optimize and improve over time; and test native ads. The key takeaways emphasize starting testing to get stakeholder buy-in, using data to identify improvements and successes, enhancing the user experience through messaging, persisting with technical challenges, and constantly refining through testing.
El documento habla sobre la importancia de las redes sociales para las empresas. Explica que las redes sociales permiten alcanzar un mayor público, fortalecer las relaciones con los clientes y posicionar a la empresa. También discute el rol del Community Manager y presenta casos exitosos de cómo empresas han manejado crisis en redes sociales.
SUCCESSFUL APPS - THE HYGIENE FACTORS: SUDHIR GOEL Lounge47
Here are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps - The Hygiene Factors” - 1) An App idea must serve a specific need, preferably be a “pain killer” rather than a “vitamin” 2) Aim to generate revenue. If you plan to be a charity, get out of the Startup business 3) Seek feedback from people (not family & friends) using a quick and dirty prototype, and ensure that the App is intuitive to your audience. Test and Test again 4) Keep budgets low, evaluate your own strengths and skills, and combine the needs of your business with the right blend of employment and outsourcing 5) Fail quickly and cheaply. Have contingencies planned, pivot or quit if need be, but quickly 6) Founders should recognize that just tech does not sell, marketing and monetizing Apps is a huge challenge
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
If you're considering buying The Membership Economy, check out this free sample chapter. Entitled "How the Membership Economy Fits Into the Bigger Picture," it explains what the Membership Economy is, and how organizations of all types can benefit from this massive transformative trend.
This document appears to be a list of mobile advertising and marketing companies. It includes over 20 company names that provide demand side platform (DSP) services for acquiring consumers on mobile devices through ad networks and exchanges. The document title suggests it is ranking or listing the top mobile DSP providers as of 2016.
This is an analysis of the communication and marketing strategy, SWOT analysis and general company description for Proteus ad Helius, a digital health patch to monitor your medicine intake online.
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
Top 10 Mobile User Acquisition Trends - AdColonyAdColony
Mobile advertising budgets and app install campaigns are growing significantly, projected to increase from $195.6 billion in 2013 to $133.7 billion in 2015. Quality of users, not just quantity, is becoming a key performance indicator for app install campaigns. Top developers are also expanding their localization efforts and number of geographic regions targeted for app installs. Major advertisers are consolidating with fewer top-performing partners. Traditional advertising channels like television, out-of-home, and print are seeing increased investment from app developers. Within mobile channels, video advertising is considered the most effective and exciting format.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Four Critical Concepts You Must Embrace for App Success in 2015Mobtimizers
The App sphere is maturing and apps have become a key point touch-point for many companies.
To succeed in the app landscape, you have to launch and nurture your app with an insightful and well structured strategy. In this presentation, you will get the latest insight on how to measure and optimize app visibility and engagement.
4 concepts that we see as essential to success, if you are managing or planning to build Apps in 2015.
Mobile Strategy
App Visibilty
App Engagement
App Insights
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...DMIMarketing
The document outlines a 5-step process for developing an actionable mobile app strategy: 1) Evaluate how customers use mobile devices and apps today; 2) Benchmark competitors' apps; 3) Interview stakeholders to identify high-impact use cases; 4) Prioritize use cases based on opportunity size, complexity, cost and commonality; 5) Look for opportunities to maximize impact such as developing apps centrally. Following this process allows companies to create a thoughtful strategy in 4 weeks instead of months that guides mobile app development and implementation.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
This document summarizes key findings from the 2014 Apperian Executive Mobility Survey of 100 executives on their companies' mobility programs and strategies. The main findings are:
1) Executives cited improved business processes as the top benefit of mobility investments, followed by increased employee satisfaction and competitive advantage.
2) Apps supporting customers and specific business roles were seen as having the greatest impact on productivity and ROI.
3) Security was the top challenge cited for mobility programs, though momentum continues to increase with over 70% planning to equip over 1,000 users with mobile apps in the next two years.
4) Companies more satisfied with adoption had higher levels of internally developed custom apps both currently and planned compared
The document discusses a customer relationship program, including a gap analysis of current programs and recommendations for improvement. It finds that current programs lack coordination, have disjointed efforts across touchpoints, and no formal processes. It provides recommendations in areas like social media, feedback management, and establishing a customer advisory council. It suggests developing a social media strategy, integrating programs with CRM, and addressing issues found in the gap analysis.
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...CafeGive Social
What is mobile marketing? And how can credit unions harness mobile marketing tools and tactics to showcase their community impact and attract more new members?
This guide covers the fundamentals as well as cutting edge tactics.
- Lessons from mobile marketing platforms being used successfully
- What to look for when choosing a mobile technology solution for marketing
How to easily test mobile marketing campaigns, learn quickly, and evaluate your results.
- How credit unions & socially responsible businesses drive employee engagement through & showcases community giving.
- Quick steps you can take to improve your members' mobile experience in 5 minutes.
Moodingo is launching a personal assistant app to help users track their mood, increase productivity, and reduce stress. The app will use AI and data on user activities to suggest mood-improving activities. It aims to become the tailored assistant for young professionals and students, tracking their emotional behavior. Moodingo will adopt a freemium pricing model and promote through social media initially with no budget to build a customer base before monetizing premium features. It will take 2 months to research the market and consumer needs, then develop the strategic plan and app over 6 months before launch.
This document discusses key considerations for selecting a mobile development company. It recommends evaluating a company's capabilities and experience across different mobile platforms. Important questions to ask include what platforms they have developed for, how many recent projects they have completed, and what skills they can offer beyond visual design. The document also stresses the importance of assessing development costs and timelines upfront to avoid unexpected expenses. It provides tips for choosing a company such as reviewing portfolio quality, assessing company culture, and considering marketing expertise.
The document proposes a new travel app called Blue Chimes that provides customized trip planning and activity suggestions based on user preferences. It analyzes the growing market for travel apps and outlines Blue Chimes' strategy to target 18-40 year olds looking for new experiences. The app will offer free basic suggestions and premium features for a low monthly fee. Blue Chimes will partner with local businesses and use word-of-mouth, social media, and app store placement for promotion. A multi-team structure and 1-2 month implementation schedule is proposed to launch the product.
Presentation Slides - Training on Business Development - Mr. Sohan Babu KhatriMobileNepal
This document discusses business models and strategies for mobile apps. It begins by outlining the key components of a business model, including value proposition, customer segments, channels, customer relationships, revenue streams, and costs. It then discusses various business models commonly used for apps, such as free with ads, freemium, paid apps, in-app purchases, subscriptions, and sponsorships. The document emphasizes the importance of understanding customers, testing different monetization strategies, and adapting the business model based on what works best in the market.
The document discusses implementing a Voice of the Customer (VoC) strategy to better align companies with customer needs and improve business performance. It provides guidance on collecting customer feedback through multiple channels, analyzing insights in real-time, and using the information to optimize processes and drive innovation. A case study is presented of an insurance company that increased member retention and return per member by implementing a VoC software solution to gather multi-channel feedback.
The document discusses voice of the customer (VoC) strategies and their importance for customer-centric organizations. It provides guidance on implementing an effective VoC program with the following key steps: 1) understanding all customer touchpoints, 2) optimizing customer journeys, 3) surveying customers at relevant touchpoints, 4) building relevant surveys, 5) designing survey triggers, 6) implementing surveys, 7) analyzing feedback, and 8) optimizing processes based on feedback. It also stresses the importance of including employee and stakeholder feedback in VoC programs for a holistic view of processes.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Similar to MMA - State of app discovery webinar (20)
Sustainability in trucking snapshot reportJennifer Wong
The document summarizes the key findings of a survey of 593 trucking companies on sustainability issues:
- Reducing carbon emissions was the top sustainability priority for most companies surveyed. Efforts to increase efficiency and reduce waste also help lower emissions.
- Empty miles, where trucks drive without cargo, represent the largest opportunity to reduce the industry's carbon footprint over the next 5 years.
- While views varied, most respondents felt pressure to reduce emissions, even if they were skeptical about the impacts of climate change. Reducing costs remained a core concern.
Sustainability in Trucking Report - February 2021Jennifer Wong
In February 2021 Convoy surveyed 474 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants.
Snapshot report - Sustainability in TruckingJennifer Wong
In August 2020 Convoy surveyed over 440 small and mid-sized trucking companies across the United States to collect a snapshot of sustainability in trucking. Survey participants include dispatchers for fleets and owner-operators. All the results are self reported by the participants. This report is data from over 31,787,562 miles driven in July.
The document discusses trends in the mobile app market and strategies for marketers. It notes that mobile ad revenue is shifting away from games and towards non-games as app downloads and revenues continue growing globally. While interest in discovering new apps may be waning across various channels, Facebook and Google own the most used apps. The document advocates becoming a "unicorn dinosaur" by taking a mobile-first approach to understand users' mobile moments and mastering the mobile marketing funnel to focus on customer lifetime value beyond just app installs. It provides tips for marketers to capture mobile, know organic/paid multipliers, address fraud, and focus on engagement and retention.
We hosted a speaking series to bring together top CMO’s to hear how they are integrating and embracing new and changing technology platforms, defining marketing direction and to ultimately build deeper relationships with connected consumers.
How Under Armour and American Apparel Turn Users into CustomersJennifer Wong
Mobile commerce is growing 37 percent faster than traditional commerce, and the top 500 merchants report that 42 percent of all mobile sales come from mobile apps. If your company isn’t delivering a mobile experience that converts, you’re leaving money on the table and pushing consumers to mobile-optimized competitors.
Find out strategies to convert your mobile users into paying customers from Under Armour, American Apparel, and TUNE.
- Best practices for increasing conversions through your app or mobile site
- Tactics to create a personalized customer experience
Which analytics can be used to improve conversion rates
- Ways to create seamless consumer experience across channels and platforms
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Multi-Touch Attribution Analytics - Mobile Acquisition Unlocked #GrowMAUJennifer Wong
Multi-touch attribution will empower you to build more epic advertising campaigns than ever before and make 2014 the year that mobile app advertising and attribution takes the world by storm.
MobileWeek - Mobile App Advertising AnalyticsJennifer Wong
This document discusses how to measure mobile app advertising analytics and what metrics to measure. It outlines attribution methods, why proper attribution is needed to prevent duplicate attributions and inaccurate metrics, and what types of metrics and user behaviors companies should track such as engagements, funnels, cohorts, retention, lifetime value, and in-app events. It also provides tips for what to look for in advertising analytics technology.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
App Store Optimization - Go Global or Go Home - #SMX East 2013Jennifer Wong
App Store Optimization (#smx #12C)
Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires traditional SEO and techniques that go beyond the usual web optimization processes. Panelists on this session describe the best ways to get your apps found by mobile and tablet users.
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXJennifer Wong
Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs.
Maximizing Your Impact With Twitter Ads (#smx #11B)Jennifer Wong
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Twitter’s ad options are continuing to evolve, with mobile targeting and self-service ad opportunities as recent examples. In this session you’ll learn how the experts craft effective creative, select appropriate ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
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How to Optimize your LinkedIn Company Profile for Lead GenerationJennifer Wong
This document provides tips for optimizing a LinkedIn company profile for lead generation. It recommends using keyword-rich descriptions and designating page admins. Status updates should include calls to action and link to landing pages. The products/services section should highlight top offerings, include relevant banners and videos, and solicit customer recommendations. Tests should be run to find the most effective offers. Metrics on impressions, followers, and page views can then be analyzed for insights.
Marketers have heard that tactics such as QR Codes, pURLS, apps and short codes are a good idea to quickly capture connections with customers. On a practical level, what are they specifically, how are they effectively used, and why should marketers consider using them?
On Tuesday August 23rd at 1:30PM (EDT), Anthony Joseph, VP of Marketing, Optify and Jennifer Wong, Digital Solutions Manager at Optify, teamed up with Target Marketing Magazine and Printing Impressions, and session sponsor EasyPurl at the InterACT! 2011 conference to answer these questions and provide step-by-step instructions in a live Interactive webinar presentation to teach audience members how to create each element (QR code, apps, pURLs & short codes) to benefit marketing campaigns.
In this Mobile Marketing Tools & Tips presentation attendees learned:
- How to create your own QR Codes, pURLs, apps and short codes.
- How to take, tie, and track a physical realm customer into the digital realm
- How to measure the activity from these mobile marketing creations in real time.
R2i-Optify: 5 New Inbound Marketing Services to Grow Your BusinessJennifer Wong
Eric Jones, VP Digital Marketing at R2integrated and Jennifer Wong, Marketing Manager at Optify unveil the five most important Inbound Marketing services you must offer to help you reach more buyers and generate more demand for your products and services.
In this webinar you will learn:
· Why your clients can’t afford to delay their Inbound Marketing efforts
· The 5 new Inbound Marketing services you should offer
· A framework for managing each of the new services profitably
R2i-Optify: 5 New Inbound Marketing Services to Grow Your Business
MMA - State of app discovery webinar
1. The State of User Acquisition and App
Discovery
MMA Webinar Series
September 1, 2015
Sponsored by:
2. 8/24/15 Proprietary & Confidential
About the MMA
Cultivating Inspiration
Aimed at the Chief Marketer; guiding best practices and driving innovation
Building Capability for Success
Fostering know-how and confidence within the Chief Marketer's organization
Demonstrating Measurement and Impact
Proving the effectiveness and impact of mobile through research providing
tangible ROI measurement and other data
Advocacy
Working with partners and our members to protect the mobile marketing
industry
The MMA is the world's leading global non-profit trade association comprised of
more than 800 member companies, from nearly fifty countries around the world.
The MMA's mission is to accelerate the transformation and innovation of
marketing through mobile, driving business growth with closer and stronger
consumer engagement.
Anchoring the MMA's mission are four core pillars:
MMA Members
Include:
2
For more information about membership
email: membership@mmaglobal.com
3. 8/24/15 Proprietary & Confidential3
Today’s Agenda
• What motivates app downloads
• How demographics can impact app discovery
• What it takes to get a target consumer to download
and use an app
• What app store factors influence downloads
• Does top 10 rankings matter
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Presenter
Moderator
Leo Scullin
Head of Global Industry Initiatives
Mobile Marketing Association
Jennifer Wong
VP of Marketing
TUNE
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Managing Your Questions
Share the Insights
#TUNEtip
14. What motivates users to download apps?
Takeaways
● Users are turning to apps to
solve problems
● Ads are a dark horse
● Networking is important - but
social underperforms
25. Takeaways
● People use apps to help solve problems
● Ads are powerful and indirectly motivate
users in a number of different ways
● Age groups, iOS users, and Android users
are all motivated differently and should be
marketed to uniquely.
30. Ranking the most important factor in choosing an app
Takeaways
● Title is more important for
Android than iOS
● Reviews are more important
for iOS as well
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MMA Programs and Initiatives
MMA programs and working groups consist of executives who discuss key issues for a specific
industry segment, technology or business issue. The programs and working groups meet on an
ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative
area and membership.
To join a program, contact committees@mmaglobal.com.
Text
Marketing
Privacy
Mobile
Coupons
Location
Committee
Internet of Things
Incubation
Council
Currency
(Advertising)
Programmatic
Native
Advertising
Ad Units – UMAP
Mobile Video
Benchmarking Study
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MMA Webinar Series Upcoming MMA Events
How to Drive App Effectiveness with
more Interaction and Individualization
Thursday, Sept 24th
The Future Consumer: How Propensity
Modeling is set to change the Mobile
Industry
Wednesday, Sept 30th
SM2 Innovation Summit, NY
September 28-29, 2015
Global Smarties Awards
Gala & Dinner, NY
September 28, 2015
Forum Singapore
September, 2015
Forum Istanbul
November, 2015
42. MMA Smartbrief Mobile Smart
Fundamentals
MMA LinkedIn Group
Case Study Hub Webinar Archive Get Social with MMA
8/24/15 Proprietary & Confidential42
Additional Resources