28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
12. Segment &
Target Users
Dynamically
We missyou! Tips to completethe tutorial
New User
After1 hour
New User
Didn’tcompletetutorial
+115% 84%
Performanceuplift
(with dynamicaudience
Segmentation)
ofRemerge customers
Run adynamicsetup
20. Case (Food Delivery)
NativeTheGoals
TheResults
Serve ads at scale to
Retarget a significant
Portion of the user base
Pushusers further down
the conversionfunnel to
increase orders
Regular
+240%ROAS
+5%SalesUplift
5M+ AppInstall
base
15,000+ Partner
Restaurants
Presence in 10
Countries
21. Case (mCommerce)
TheGoals
TheResults
Engage upper funnel
Users andconvert them
to make a 1st purchase
Drive purchases among
mid to end funnel users
and convert them into
frequent buyers
+425%ROAS
2M+ Monthly
Active Users
1,000+ Brands Presence in
Russia
+5.4%Additional
Sales
22. Case (CoreGame+ Native ads)
TheGoals
TheResults
Drive additional
purchases
Boost engagement
among users
+196%ROAS
+5%SalesUplift
23. Key Takeaways
Starttestingand ripthe firstbenefits
Leverage actionable data (identify areasof improvement
& successestoreplicate)
Enhance your users’experiencethroughadding value
Whenit comesto tech,keep persisting(big wins= additional resources)
Constantly test, refine& reiterate