Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.

1. www.uninstall.io
Demystifying mobile app uninstalls

2. Mobile
Apps
Struggle
to
Survive
New
Apps
Launch
1K
70%
3
Mn

3. Uninstall
<
2
Days
70%
Never
ever
reinstall
98%
www.uninstall.io
Some
Hard
Unknown
Facts
CPI
>
$2.50

6. On
Installs
Per
Day
$$$$$$
Uninstall
in
No
Time
90%

7. www.uninstall.io

8. www.uninstall.io
Move
Over
CPI,
Time
for
LTV
and
Uninstalls?
ARPU
Churn
LTV
4$
80%
5$

9. www.uninstall.io
Move
Over
CPI,
Time
for
LTV
and
Uninstalls?
ARPU
Churn
LTV
4$
80%
5$
4$
50%
8$
60%

10. 0
5
10
15
20
25
30
35
40
45
Space
Push
NoOficaOon
Bad
Support
Crashes
Ads
False
Promise
BeSer
AlternaOve
MIND
IT
!!!

11. www.uninstall.io
Asia’s
Top
E-­‐Commerce
App
India’s
Top
Travel
and
AccommodaTon
App
Europe’s
Top
ProducTvity
App
Asia’s
Top
Music
Entertainment
App
India’s
Top
Matrimonial
App
WHY
TRUST
YOU
ASK?

12. AnalyOcs,
AnalyOcs
&
AnalyOcs
…….
Install
Campaign
AnalyOcs
à
AppsFlyer,
Tune,
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a
In
App
AnalyOcs
à
GA,
Amplitude,
Adobe
AnalyOcs
a
Crash
AnalyOcs
à
CrashlyOcs,
Critercissm
a
App
Performance
AnalyOcs
à
New
Relic
a
Churn
AnalyOcs
à
Uninstall.io
AppStore
AnalyOcs
,
Content
AnalyOcs,
User
TesOng,
A/B
TesOng,
HeatMaps,
SenOment
tracking
Souce
:
www.mobilestack.io

13. Email: pritesh@uninstall.io
Tel: +91 9900 212 819
Website: www.uninstall.io