Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.
10. 0
5
10
15
20
25
30
35
40
45
Space
Push
NoOficaOon
Bad
Support
Crashes
Ads
False
Promise
BeSer
AlternaOve
MIND
IT
!!!
11. www.uninstall.io
Asia’s
Top
E-‐Commerce
App
India’s
Top
Travel
and
AccommodaTon
App
Europe’s
Top
ProducTvity
App
Asia’s
Top
Music
Entertainment
App
India’s
Top
Matrimonial
App
WHY
TRUST
YOU
ASK?
12. AnalyOcs,
AnalyOcs
&
AnalyOcs
…….
Install
Campaign
AnalyOcs
à
AppsFlyer,
Tune,
Adjust
a
In
App
AnalyOcs
à
GA,
Amplitude,
Adobe
AnalyOcs
a
Crash
AnalyOcs
à
CrashlyOcs,
Critercissm
a
App
Performance
AnalyOcs
à
New
Relic
a
Churn
AnalyOcs
à
Uninstall.io
AppStore
AnalyOcs
,
Content
AnalyOcs,
User
TesOng,
A/B
TesOng,
HeatMaps,
SenOment
tracking
Souce
:
www.mobilestack.io