Rewarded video ads provide a way for publishers like Bart to increase revenue while keeping users engaged by allowing them to watch ads in exchange for in-game rewards or premium content. This method significantly boosts user participation, with 50-80% engagement rates, and can increase app revenue by 20-50%. Overall, rewarded videos are beneficial for both users and publishers, creating a win-win scenario.

1. Get Smart About
REWARDED
VIDEO
…in less than two minutes

2. A lot of
PUBLISHERS

3. Want to
MONETIZE
their sites
£ ¥
$
$
$
$
£
£
¥
¥
¥
¥
¥
£
£
€
€
€
€
€

4. While keeping users
ENGAGED.

5. Bart is one of them.

6. He’s a
MEDIUM-SIZED
publisher

7. And he needs to UP his
revenue
BIG TIME

8. But
HOW
can he do it?

9. With
REWARDED
VIDEO,
that’s how.

10. Ever play
a game…

11. and get to the point when you
need more lives…or birds?

12. There’s actually a
free and easy
way to keep playing

13. No need to spend that precious
currency

14. Just watch a video ad!

15. And keep playing!

16. That’s called
REWARDED VIDEO

17. It’s simple.

18. Users get access to
PREMIUM
content

19. That can be
in-game currency and
power-ups

20. Or access
to
EXCLUSIVE
ARTICLES

21. 80%
of mobile users are open
to it

22. WHY?

23. Because the user has the
POWER.

24. They choose to
WATCH
the video or not

25. That all sounds
GOOD,
so Bart tried it out

26. The
RESULTS
were average

27. But AVERAGE for rewarded
video
IS OFF THE CHARTS!

28. Bart reached
50 – 80%
of his audience
Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s
audience.

29. CPMs were between
20 – 55€!
The typical CPM for a viewable, data-driven video ad
is between 22 - 55 €.

30. And CTRs were
ELEVATED
by
20 – 35%
The rewarded video CTR increase reported by in-app monetization and user
acquisition specialist Supersonic.

31. more
than
display ads!!
4 -
5x
The rewarded video CTR increase reported by in-app monetization and user
acquisition specialist Supersonic, when compared to the typical display ad CTR..

32. Bart’s app revenue
increased by
20 – 50%
Soomla reports that rewarded video can increase app revenue by 20 – 40%.

33. Basically,
REWARDED VIDEO
is a win-win.

34. It’s great for USERS
And great for
PUBLISHERS.

35. Just ask Bart.

36. www.smartadserver.com www.smartadserver.com
Let’s Talk Rewarded
Video.
http://smartadserver.com/publisher-platform/video/
contact@smartadserver.com

37. www.smartadserver.com www.smartadserver.com
Sources
In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016.
Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog
post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/
Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post].
Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html
O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users
[Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad-
format-to-monetise-400-million-users/
Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post].
Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/
Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games
(Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for-
rewarded-video-ads-in-mobile-games-interview/view-all/
Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/
2014/04/Best-Practices-Guide-4_14_14.pdf
.