Rewarded Video Ads is the phenomenon which propelled Crossy Roads to earn millions of dollars. Such an arduous feat certainly requires more than a simple creation of an ad slot. By fine tuning myriad levers such as choosing a monetization partner, placements, rewards etc, you too can achieve a home run. This webinar can help you in carefully identifying the set of placement and rewards for your app.
What you will learn from this webinar:
What are the right placements for your Rewarded Video ads?
How rewards can be an engagement lever to bring the users back to the game?
This presentation covers what are rewarded video ads. It also walks through what rewarded video ads mean in terms of user acquisition and monetization.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
[WEBINAR] Winning With Rewarded Video MonetizationInMobi
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
Join this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
How you can implement and monetize with Rewarded Video ads.
What the right placements for your Rewarded Video ads are.
How much money you can earn using Rewarded Video ads.
How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
Reward management and the types of rewards that are effective.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
This presentation covers what are rewarded video ads. It also walks through what rewarded video ads mean in terms of user acquisition and monetization.
What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
[WEBINAR] Winning With Rewarded Video MonetizationInMobi
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
Join this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
How you can implement and monetize with Rewarded Video ads.
What the right placements for your Rewarded Video ads are.
How much money you can earn using Rewarded Video ads.
How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
Reward management and the types of rewards that are effective.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
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This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
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When we as a developer try to develop an app for the first time we all face the same Question; “What is your monetization model for the product you are working on ?”, and normally we reply with “No, I am trying to help people I don’t want money. I’ll think about it later”. But the fact is, we are infatuated by reality of company acquisition for millions/billions of dollar for apps like WhatsApp, Viber, Instagram etc.
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2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
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What is LTV and how to apply it to your app business effectively -- metrics that you need to monitor and measure constantly.
How to go beyond analytics & metrics -- apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
Some ideas to increase your app's monetization this holiday season.
This session is led by Pratik Shah, Product Manager at InMobi.
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To self-publish or not to self-publish, that is the question. The mobile F2P space is more competitive than ever. Millions of existing apps already in the app stores, thousands of new games launching each week and the costs of user acquisition keeps increasing. Should developers partner with a publisher or launch the game on their own?
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David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
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When we as a developer try to develop an app for the first time we all face the same Question; “What is your monetization model for the product you are working on ?”, and normally we reply with “No, I am trying to help people I don’t want money. I’ll think about it later”. But the fact is, we are infatuated by reality of company acquisition for millions/billions of dollar for apps like WhatsApp, Viber, Instagram etc.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
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ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
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In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
Speaker:
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Senior Vice President, InMobi Exchange and Global Alliances
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So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
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With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
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Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
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In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
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With the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user's lifetime value (LTV).
In this 1 hour webinar, you'll learn:
What is LTV and how to apply it to your app business effectively -- metrics that you need to monitor and measure constantly.
How to go beyond analytics & metrics -- apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
Some ideas to increase your app's monetization this holiday season.
This session is led by Pratik Shah, Product Manager at InMobi.
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How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
SF Game Dev Meetup (Oct 2019): To Self-Publish Or Not To Self-Publish, David ...David Piao Chiu
To self-publish or not to self-publish, that is the question. The mobile F2P space is more competitive than ever. Millions of existing apps already in the app stores, thousands of new games launching each week and the costs of user acquisition keeps increasing. Should developers partner with a publisher or launch the game on their own?
This presentation will explore the case of self-publishing versus working with a publisher. We will explore the pros and cons for each one, questions the developer should be asking themselves and their potential publishing partner. Moreover, it will cover best practices for self-publishing, common mistakes to avoid to maximize your success. This will include best practices for improving retention, IAP monetization, ad monetization and virality.
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
Quick to Market – 1 Game Every 8 Weeks | Jesse DivnichJessica Tams
Delivered at Casual Connect USA 2017. How three AAA Developers Plan To Disrupt the F2P Mobile Market For Indie Devs: We aim to disrupt the mobile market by creating games that look and feel like they had a much longer development cycle than our self-imposed 8 weeks. To achieve these goals, we need to compact everything in a much shorter period. Discover our milestones, creative, monetization, QA and localization strategies, each necessary to achieve these results.
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Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Scaling games with performance marketing / Daniel Rysan (SuperScale)DevGAMM Conference
Every single year our performance marketing space is changing a lot, that's why we need to keep our strategies up-to-date. From the general rules in today's market and how to scale your app through performance marketing, when it's the right time to expand with more marketing channels and what are the most important metrics to keep in mind. In the next part, we will also cover how to decide if we are successful or not and when you know you are making good decisions.
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PLEASE NOTE: This presentation contains animations not viewable on SlideShare, please email me for the full version.
The rapid growth of free to play mobile gaming has brought about an ever increasing level of sophistication in game design, and increased competition to retain users. Understanding proper game design has become more important then ever. In this talk, we'll take a closer look at the do's and don't for building successful F2P mobile games, from the tutorial, to the game play, to the purchase point, every aspect of design is an opportunity to win or lose a user.
How to shoot, edit, & market testimonial videos through everyday devicesMor Assouline
Learn how to shoot, edit & market testimonial videos for your business, startup, and law firm using everyday devices like iPhone and Android. Learn these simple tips to increase your marketing and brand awareness.
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
- How to track Youtube in Marketo (Yes, you can do that!)
- Keys to setting Marketo programs to track video engagement
- Techniques to lead score based on video interaction
- Skills to help you expose video intelligence in interesting moments
- Methods for leveraging rich behavioral data through the whole funnel
The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
Attendees will:
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Speakers:
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
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Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
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Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
2. 2
InMobi
InMobi is the world’s most powerful mobile advertising platform enabling
brands, developers, and publishers to engage mobile consumers
globally.
Recognized by MIT Technology Review as one of the 50 Disruptive
Companies, InMobi reaches over 1 billion mobile uniques across 200
countries.
3. 3
Agenda
What is a Rewarded Video
Recommended - Placements
Best Practices - Rewards
Questions
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3
4
4. 4
Agenda
What is a Rewarded Video
Recommended - Placements
Best Practices - Rewards
Questions
1
2
3
4
5. 5
What is a Rewarded Video?
● Is a short video ad format
● Around 15 seconds long
● Non-skippable video
● User opts-in to watch the video in
exchange for reward
o Virtual goods or in-app gifts
7. 7
Agenda
What is a Rewarded Video
Recommended - Placements
Best Practices - Rewards
Questions
1
2
3
4
8. 8
Why Does The Placement Matter?
An ad as an app
feature?
Win For All!
Rewarded
Video
Gamer
Developer
Advertiser
$ User Opt-in
$ Value Exchange
$ Engagement
$ Retention
$ Revenue Generation
$ Guaranteed Quality
Engagement
$ Positive Brand Association
9. 9
Recommended Placement
1 Start of Gameplay: Boosts
Skyline Skaters - Endless Runner Game
● Discoverability -
○ Games with multiple sessions enjoy
high CTR
● Opportunity -
○ Moderate eCPM and revenue
● Frequency -
○ Subsequent session with tight
frequency capping
● Boost -
○ Gives gamer a strong motive to
engage with the ad
10. Doodle Jump DC Super Heroes - Arcade
10
Recommended Placement
2 End of Gameplay: Revive
● Discoverability -
○ Enjoys high CTR
● Opportunity -
○ High eCPM and revenue
● Frequency -
○ Ideal - One “Watch Video” per app session
● Revive -
○ Enables gamer to continue within the game
without losing the life and starting over
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Recommended Placement
3 Storefront: Virtual Currency
Payback 2 - The Battle Sandbox - Arcade
● Discoverability -
○ Each impression is highly valuable,
high CTRs
● Opportunity -
○ High eCPM, low revenue
● Frequency -
○ Tight frequency capping
○ The reward value shouldn’t exceed IAP
● Virtual Currency -
○ Gives non-payers an opportunity to
gain power-ups and progress.
12. 12
Recommended Placement
4 Upfront Menu: Easy Access
Skyline Skaters - Endless Runner Game
● Discoverability -
○ High exposure, high CTR
● Opportunity -
○ High eCPM, moderate revenue
● Frequency -
○ Tight frequency capping
● Easy Access -
○ Reward option exposed right at the
start of the game.
13. 13
Agenda
What is a Rewarded Video
Recommended - Placements
Best Practices - Rewards
Questions
1
2
3
4
14. 14
Best Practices: Rewards
1 Introduce an element of surprise
Beat the Bad Guy - Action
Player taps on “Spin” Spins the wheel for surprise
reward
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Best Practices: Rewards
2 Get creative with rewards
Tap Titans - Adventure
OR
Reward: Instant GratificationRewarded Video Nudge
16. 16
Best Practices: Rewards
3 Personalize the rewards
Two Dots - Puzzle**
**Example for illustration purpose
Relevant Reward
17. ● Keep the value of rewards lower than that of IAP to avoid cannibalizing the IAPs.
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Best Practices: Rewards
4 Help gamers think IAP
● Giving out rewards that are similar to those given out for IAPs can nudge users to make purchases
to get ahead in the game.
● Apply frequency capping on the number of videos shown to the user. This ensures that the user
can’t circumvent IAP to attain virtual currency valued more than IAP.
18. 18
Agenda
What is a Rewarded Video
Recommended - Placements
Best Practices - Rewards
Questions
1
2
3
4
20. The world’s most powerful
advertising platform
For more information visit us at
indecode.inmobi.net
Editor's Notes
Explain the flow of the rewarded video
Before we deep dive into the recommended placements for Rewarded video ads, let’s understand why does the placement matter
In order to make the ads engaging and channelize the game loop, we would need the Ad to become an App Feature.
The prevalent ad formats like banner, and interstitial creates a forced experience with limited interactivity.
The power of sight, sound and motion of a video is far more interactive experience and coupled with user opt-in creates an ideal environment for user to engage better with the ads.
Rewarded Video is that medium which allows an ad to work for you by making users look for them in exchange of the value preferred by them.
This creates a win-win situation for all the key stakeholders, the developer, the gamer, and the advertiser
The gamer decides when to engage with the ad in exchange for the reward
For advertiser it is a quality engagement because the video is HD, instant-play, and the opt-in makes the engagement guaranteed. As the gamer is gaining value out of watching the video, it ends up creating a positive brand association for the advertiser in the gamer’s mind.
The rewarded mechanism boosts the engagement in the game, and these rewards also helps in retention and finally revenue generation.
Skyline Skaters is an endless runner game, and they give their gamers an option of boost right before the start of gameplay. This helps a gamer in starting the game from an advanced level, and thus creating a strong motive for the user to engage with an ad specially for those gamers who otherwise do not engage with the ad.
The first important point is to focus upon the visual design
The Call to action has to be visually integrated with the rest of the game as can be seen the example, the same style guide, font, color scheme etc.
The Call to action has to communicate clearly why the gamer should engage with it, and what he/ she would gain after watching it
Discoverability - If your app enjoys multiple gameplays within a single app session, this placement gives high CTRs as the likelihood of a user opting-in to watch the video over repeat sessions is very high.
Opportunity - Overall, the placement is moderate eCPM and gross revenue opportunity.
Frequency - The ‘watch video’ option should be exposed in subsequent game sessions, and should be limited to five per user, per day. Showcasing ads in the repeat sessions will also allow more time to pre-buffer the video ads, and will avoid the case of a no-show if the user requests for a video.
Try to create an environment of scarcity which will prompt users to engage with the ad more.
Doodle Jump DC Super Heroes is an arcade game, and the superhero version of the famous Doodle Jump. The doodler here has learnt a trick or two from batman and is now in Gotham city trying to save the stolen crystals against The Penguin, Mr. Freeze, The Joker, The Riddler and more.
Here the a gamer barring the pros, keeps on dying on frequent basis. In order to enable a gamer to keep going ahead in the game for every time he dies, “Watch a video” comes across as a strong retention mechanism.
Discoverability - This placement enjoys high CTRs, contributing to overall revenue as the likelihood of a user opting-in to watch the video in order to continue gameplay is very high.
Opportunity - Overall the placement is high eCPM, and total revenue opportunity.
Frequency - The ‘watch video’ option should ideally be shown only once during an app session. Otherwise the value of each video view will decrease as the user will opt-in only to increase the length of the gameplay.
Reinforcing that why this placement works: native integration and instead of ads floating all around, it is part of the game experience.
Payback 2 is an arcade game which includes everything from tank battles to high speed helicopter races to huge gang battles. The gamer visits the storefront during the gameplay to buy those quintessential power-ups, crystals, at this point in time the non-payers too can gain access to these in-game virtual currency to progress in the game.
Discoverability - This placement has limited exposure as only 1%-5% of users visit storefronts, but each impression is highly valuable in contributing towards high eCPMs.
Opportunity - Overall, the placement is high eCPM, low total revenue opportunity.
Frequency - It is best to limit the number of rewarded videos to five per day, per user. Also the option of watching the video should be capped in a fashion that the reward value earned doesn’t exceed that of in-app purchases.
Instead of making your user go through multiple hops to finally land on the storefront, expose it at the start of every session. Place ads at the upfront menu, giving non-paying store visitors easy access to watch a video in exchange for rewards like, coins, level up, and so on.
Discoverability - The low exposure rate of storefronts can be overcome by presenting users with an upfront storefront or menu.
Opportunity - The overall placement is high eCPM. And a significant jump in discoverability makes it a moderate revenue opportunity.
Frequency - Similar to the storefront, it is best to limit the number of rewarded videos to five per day, per user.
Make the experience of receiving rewards even more gratifying by giving gamers multiple reward options to choose from. One can also choose to introduce an element of surprise.
For instance in “Beat the Bad Guy”, where you can whack, shoot, zap and kick the Bad Guy there is an option during the game play where you can spin the wheel and earn reward in terms of coins or feature unlock.
The player taps on spin, watches a rewarded video ad
Post the video ad, the player has to spin the wheel to earn a surprise reward
This surprise element spikes the engagement amongst the players, as they look out for spin options in the lure of earning rewards
The multiple rewards also gives the chance to A/B test providing insights for future rewards and for optimizing in-app sales.
Instead of relying on the mundane virtual currency, you can incorporate creative rewards
For instance in “Tap Titans”, a Game Hive production where you as a hero try to bring peace to the land by vanquishing monsters. All you have to do is tap and tap faster to kill these monster. During the game play occasionally a fairy flies in carrying a reward with her.
When the player taps on the fairy, he can either get an option to watch a rewarded video in order to earn the pre-defined reward, or the reward is a free boost in the sword speed (can be very helpful to fight against the master) without any further action from the player
This essence of creating reward hierarchies always make player to look forward to the arrival of fairy, and is absolutely native to the gameplay.
Reward your users based on their progress in the game. For instance you can give loyal users bigger rewards.
Taking the example of two dots, a highly addictive game where you join two brave dots as they traverse the arctic tundra, navigate fiery jungles, and plunge the ocean depths.
Taking cue from the strategic placements of IAP,
imagine you are stuck at a level where you ran out of moves with one ice dot still remaining.
At this point in time, if you prompt user (specially for a non-paying user) to watch a video in order to earn an “ice pick” instead of mundane points, extra lives for future sessions, the gamer’s intent will be really high to opt-in for this video watch, and the experience will be really gratifying.
Impact on revenue (IAP):
For non-paying users who engage with Rewarded video: avg. 4.5% engage in IAP
For paying users users who engage with Rewarded video: avg. 9% engage in IAP