Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
The Future of Brand Marketing = In-App Mobile VideoInMobi
In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
Speaker:
Anne Frisbie
Senior Vice President, InMobi Exchange and Global Alliances
InMobi
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
The Future of Brand Marketing = In-App Mobile VideoInMobi
In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
Speaker:
Anne Frisbie
Senior Vice President, InMobi Exchange and Global Alliances
InMobi
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Conversational Commerce in Indonesia 2016 - by Chris FrankeChris Franke
My slides about Conversational Commerce in Indonesia 2016 presented at Indonesia E-Commerce Summit & Expo 2016 in Jakarta. Chris Franke, Co-Founder at YesBoss.
Conversational Commerce in Indonesia is changing the way we interact with our customers. Within my presentation, I was analyzing examples and trends within the app and communication service landscape in Indonesia.
Full article: https://medium.com/@chfranke/conversational-commerce-in-indonesia-2016-81ff9bde99f3#.387qb16al
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
AR has transformed from a futuristic concept to a practical technology with the power to revolutionise mobile apps. By 2026, global spending on AR is expected to reach $50.9 billion. The potential is limitless with AR integration. In this article, we'll delve into how AR integration can be a game-changer for mobile app startups.
3 ways to improve your next cross-device campaignJim Nichols
EXCLUSIVE CONVERSANT INSIGHTS
Three keys to maximizing results for your next cross-device advertising campaign.
To get the most out of your next advertising program, you need to think about cross-device in terms of data, delivery and insight. Inside this quick and easy whitepaper, you’ll also discover the importance of:
Reaching, connecting and converting the consumer across all devices
Measuring interactions that take place in-app
Leveraging the interactive strengths of each medium
Download this compelling marketing research today so you can develop solid cross-device strategies that will drive great results.
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworksWSI Cyprus
"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.
The process of mobile app development –regarding programming itself– is a task that app developers carry out by themselves. Therefore, to succeed and avoid making silly mistakes in mobile app development, we would like to point out some tips to improve the whole process and thrive in the development of mobile apps.
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
Businesses are increasingly using mobile apps to reach customers, whether through using their own app or providing support and information through other third-party apps.
Top User Experience Strategies For User-Centric DesignOn Demand Clone
Exhaust every method for researching your core user base. You have to get into your customer’s mindset. That's why an iterative cycle is baked into UCD methodology.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
7. ENGAGEMENT SCIENCES
Consumer Experiences
1940s
Unlike other advertising channels, the mobile device allows bra
nds and advertisers to understand the consumer intimately.
It’s how we use this information that matters.
KNOWING YOUR AUDIENCE
8. ENGAGEMENT SCIENCES
Consumer Experiences
1940sPeople will often chance upon mobile advertising – this means that they were in the midst of a different task before the rich m
edia showed up. Great creatives address specific moments in a users timeline.
CHANGING MEDIA CONSUMPTION HABITS
MORNING GOING HOMEAT WORKGOING TO WORK BEFORE BED
10. ENGAGEMENT SCIENCES
Translating data of consumer habits
1940s
Historical campaign or category
data, allows us to
Identify who they are, and
what they are interested in
And when to deliver creatives the
moment of maximum opportunity
Through dynamic creative
optimization
To drive sales or response
12. THE CREATIVE APPROACH
Understanding the campaign
1940s
Creative approach more experimental,
with greater consumer interaction
Brand Engagement and dwell time ideal
measures
Good launch pads for potentially
award winning work
Greater importance on
engagement metrics, (CTAs,
CTRs)
Employs mobile advertising to amplify
other advertising channels
VS
Mobile Campaigns running
in silo
Mobile Campaigns as part of
an overarching campaign
13. THE CREATIVE APPROACH
Optimizing Engagement
The message and experience should always be about the
user. This means taking into context where they are, what
they’re doing, who they are, before defining how to
communicate with them. Technology allows us to reach
them in methods only the mobile device can provide.
Users at the center
14. THE CREATIVE APPROACH
Optimizing Engagement
These types of creatives generally place no
importance on how it looks on mobile
devices. They were developed for the
desktop, ignoring the mobile experience.
User is simply able to view basic
information and access simple functions.
Mobile Friendly
Mobile optimized creatives were built for
sole consumption on mobile devices. These
formats load great and often are able to
access native hardware functions. These
formats are often built with development
software, and have its limitations.
Issues with loading across multiple phone
sizes, as creatives often tailored for specific
functions. May pose issues when shared on
Facebook due to sizing.
Mobile Optimized
This format loads across all screen sizes,
regardless of desktop, tablet or mobile.
Usually used if site is content heavy, and
don’t require phone specific features. This
format takes the longest to build.
Responsive
15. THE CREATIVE APPROACH
Optimizing Engagement
1940s
Animated banners have been proven to work 2.8x better than static banners. This is
often the most crucial and overlooked step in the consumer journey of mobile
advertising.
While people can arrive at the rich media experience through a variety of methods, the
best inventory on most networks is still the initial banner, either as a Native ad,320x50,
or an interstitial, just to name a few.
Animations can also help to keep a user engaged with the experience.
Animations
16. THE CREATIVE APPROACH
Optimizing Engagement
1940s
The mobile device is unique in allowing users to interact with an object in an
unprecedented way. It’s various hardware features allows users to ‘explore’ brand
communication by truly engaging with their devices.
It’s through these types of interactions we can keep a users limited attention span.
This is one of the reasons purchases of applications on the device is so popular, as
opposed to purchasing other items on the mobile device. The buying of an application
provides a user instant gratification and immediate access to the product they had just
paid for. By tapping on the behavior, brands would be able to customize their
messages accordingly.
Immediacy of response
17. THE CREATIVE APPROACH
Optimizing Engagement
1940s
Quickly demonstrating value is crucial. The first reaction people have towards ‘ads’ is
negative. They immediately begin looking for the ‘close’ button, or some way to skip the
ad.
However when we are able to first demonstrate some form of value, users tend to stick
around. This value should be contextually relevant with the brand, messaging and user.
18. THE CREATIVE APPROACH
Location Marketing
Location marketing allows brands to speak
directly to consumers with regards to their
immediate location.
19. THE CREATIVE APPROACH
API Integration
Tapping onto various API sources allows us
to communicate with users about the
environment they are in. Contextual
advertising relates directly to the user and can
leave significant impact.
20. THE CREATIVE APPROACH
Video
Video on the mobile device shouldn’t be
delivered in the same manner as desktop.
Tap on the various unique features of mobile
devices to deliver an engaging experience.
22. THE CREATIVE APPROACH
Case Study
To promote their popup stores around Singapore, we
created a HTML5 rich media unit which simulated receiving
a phone call from Naomi Neo, a social influencer popular
with our target audience in Singapore.
Sunsilk
97.2% Interaction Rate
23. THE CREATIVE APPROACH
Case Study
Pond’s wanted to promote the new Acne solution in
Indonesia. We created the world’s first facial recognition
software to educate user’s on how to best look after
specific regions of their faces.
Pond’s Acne
39,000 User Interactions
29 secs Dwell Time
25. CREATIVE EFFECTIVENESS
Effectiveness Formats
Awareness
Response
Interactive Video
Gyroscope
Pre-Roll Video
Pre-Roll Video + End Card
Streetview
Basic One-Pagers
3D Interactions
Facial Recognition
Speech Detection
Carousel
Add to calendar
Phone Call
Weather
Store Locator
Lead Gen
Maps
Coupons
API Integration
360
Battery Detection
Vertical Video
26. CREATIVE EFFECTIVENESS
Effectiveness Study
Relevancy
Credibility
Awareness/Ad Recall
Interest Elevation
Purchase Intent
99 Like
124
107
104
106
107
140
108
119
150
123
Like
Benchmark = Index 100
= Norm Top 20%
*Mindshare, Unilever & InMobi 2016
Relevancy
Credibility
Awareness/Ad Recall
Interest Elevation
Purchase Intent
98
Thank you for the introduction Supriya. Hey guys, thank you for getting on the webinar. So yeah, I’m Michael, I help head up the creatives for Asia Pacific, Middle East, Turkey and Africa. With me is James Rogers, Head of sales for Singapore Malaysia and Vietnam.
We’re both based in Singapore, and we work across a broad range of geographies. During this session, we hope to talk about the effectiveness of building great creatives for the mobile device, and why it’s crucial to do so.
So to start with, I think it’s important to understand the space that mobile occupies in the entire advertising ecosystem, and how we got here. It’s through this that we can understand how users perceive and interact with our ads, and how we can better deliver brand messages.
Truth is most consumers are not big fans of mobile advertisements. Mobile ads tend to take up precious space on your otherwise rather small screen, they often popup when you’re in the middle of another application, they play an unrelated video prior to the one you actually wanted to watch, but are not stuck with a commercial with you can’t skip. And it didn’t help that mobile ads used to, and usually don’t look great.
They were often in a language you didn’t understand, a product you didn’t need, or a video you didn’t want. We have to be honest with ourselves about the quality of the space we occupy and how networks haven’t given much thought to the messaging, as opposed to the targetting.
And this is for a host of reasons, the main one being how advertising on the mobile platform is relatively new, and constantly evolving.
And this is largely because of the relative infancy of mobile advertising as a platform compared to other more traditional forms of media.
In 1940s, when TVs were first introduced, TV commercials were of radio presenters seated, reading an ad into a microphone, exactly how it was for radio. But instead of purely audio, now there was a video of them doing the same thing.
Then In the 1990s, when desktops were gaining popularity, especially with the advent of personal computers and access to the internet from home, brands too, were initially hesitant about this new format, however they still wanted to reach that new demographic. So they provided print style assets to creative agencies for them to adapt for online banners. But we know how far desktop interactions have come – everything from Flash and JAVA, to HTML 5 and CSS3 completely revolutionized the way people interacted with websites.
And when smart phones were introduced at around 2010, brands tried to jump on the band wagon by now supplying desktop assets (if any at all) to adapt for the mobile device.
Creative assets are an integral part of the creative process – often, the ideas on the mobile medium are restricted to what is available, and hence, often limiting what is possible.
But advertising on the mobile platform provides new opportunities to advertisers to capitalize on the technology provided by this new medium. Smart phones are essentially radios, TVs, desktops and more, all rolled into one. We can tap on the various technical aspects of the device that were never available on the computer, like the gyroscope, force touch, camera access, just to name a few.
And a huge USP for brands, is being able to intimately understand the consumer. Advertising on the mobile device is all about context, and the first step to that is truly understanding the user, which James will now touch on.
- The goal of what we do, is to get consumers to want to interact with our experiences- An ad is a one direction communication platform, and experience is something the user can engage with
The mobile device is unique in all its hardware capabilites, and helping us understand the consumers profile and interests
Signals
The mobile device is unique in all its hardware capabilites, and helping us understand the consumers profile and interests
The mobile device is unique in all its hardware capabilites, and helping us understand the consumers profile and interests
Thanks, so as James has mentioned, there are all these targeting capabilities unique to the mobile device. But what do we deliver to consumers? Sometimes it may be better to deliver a great ad to the wrong person, than a poorly created experience to the right audience.
We have to be cautious about what we talk about, when we talk about mobile creatives. As I spoke about earlier, people don’t fancy mobile advertisements, and find them a nuisance and I can completely understand why.
That is what Capstone was created. Capstone is a creative-first approach towards mobile advertising. We understand the importance of communicating with the consumer on the go, and the InMobi network allows us to truly understand our consumer. And with this information in hand, we can create experiences that genuinely engage with people.
A big part of what we do is what we call ‘Engagement Sciences’. This means using metrics, and HTML5 innovations to engage with people. It’s not creatives for creative sake. We measure everything we do, and optimise the creatives accordingly.
The goal is always to have users at the center, and thus always create contextually relevant interactions.
We understand that we have a very small window of opportunity to speak with our audience, before they start looking for the close or skip video button. We don’t want to force people to watch non-skippable 1 and a half minute videos. We want people to see a glimpse of what the brand offers, and actually want hang around and interact with us.
With this in mind, I’ll touch on the approach we take towards creating these experiences.
More often than not, we receive one of two types of briefs.
The sort of mobile campaign that runs in silo, or one that runs as part of an overarching campaign, meaning either there’s print, desktop, TV or maybe an event running simultaneously. We approach them differently, because they usually have different requirements and KPIs.
With campaigns running in silo, we tend to have more leeway in what we can do creatively. If and when appropriate, we try to devise new ways of interacting with the consumer with the technology we have on hand.
With these types of creatives, brand engagement and dwell time usually perform really well, and are often potentially award winning work.
However the drawback is that there are normally no assets provided. Thus we do full production for assets in-house. We do end-to-end creatives, producing everything from video and photoshoots, with stylists and all, to drone 360 panoramas at locations around the world. This allows us to work with the best possible raw assets on hand, and we’re able to direct exactly what works on the mobile experience.
We’ve recently had the privilege of working with Legoland Malaysia where we shot multiple 360 gyroscopes with a drone, for a truly amazing interaction experience.
We’ve also won multiple awards taking this innovation-led approach, for Pond’s, Rexona, Cornetto and many other brands.
On the flip side, mobile campaigns that are a part of an overarching campaign tend to have a greater emphasis on metrics, and are often concerned with KPIs amplifying other advertising channels.
We created a rich media unit which perfectly mimicked the device’s operating system, and simulated receiving a call from a ghost, when we wanted to promote the comedic haunted TV commercials by Cornetto in Malaysia, which we won a global silver award for.
Mike
Describe different mobile formats
Talk about development platforms ie Studio, Celtra, Bonzai, Google Web Designer, etc.
Animation works. Animation is the most basic form of communication. From the days of the ancient Japanese paper puppet theatres, to Marionette theatres around the world, people are intrigued by visual movement.
However, keep your initial animation short. It can be disadvantageous if the ‘Call to Action’ is buried behind too many frames.
Haptics allows users to physically move a device to achieve a reaction. There is a direct correlation between cause and effect. And this effect must be demonstrated in an immediate manner. Tilting a phone should show the effect of the action, same with tapping, swiping etc. Even little intricacies like how quickly an element moves based on the speed of the swipe should be taken into consideration.
There are numerous capabilities unique to the mobile device, such as gyro, vibration, voice/sound recognition, camera, etc.
In this era, consumers are more inclined to haptic interactions
When an action causes an immediate reaction, there is greater tendency to interact with the rest of the ad
People are naturally curious and are often open to exploring new interactions, if they are simple and straightforward
Hence if the first simple interaction produces something of value, there is greater inclination to participate further with the ad
For example, for Olay, a skin care brand, we can immdiately display the current UV index of where the user is. As users are sometimes skeptical about this type of information, we can also show that we understand and know where they are located.
And as users sometimes do not understand the significance of the number, we included a color scale to show how damaging the value is.
Showing users the current UV index is in direct relation to skin care products, and how they affect your skin. This can inform users of the damage the sun may pose, and push users towards obtaining SPF products.
Location marketing can be more than just reaching the right audience in the right location
Given the hardware capabilities of the device, we can actually speak to people in direct relation to their immediate environment
As mentioned earlier, the innovations we have allows us to be contextually relevant whenever we speak to people
Tapping on various API sources allows us to communicate with clients in direct relation to the consumers environment
Advertising on the mobile device can be more than just spamming users about irrelevant ads
Through knowing various statistics about the users environment, such as the weather, the temperature, humidity, UV index, stock market indexes, we can demonstrate value to consumers, and in turn, get them to interact with our ads
Video are another interesting format for mobile devices
Video was shot in 4:3 because televisions were squarish, later became 16:9 because of longer format. They were catered for those type of media consumption platforms
Video innovation doesn’t simply mean pre-roll
Its about understanding consumer habits
Video is traditionally a single way of communicating with consumers – with new formats, there are new methods of maximizing engagement.
We often tout camera access, facial recognition, speech detection etc as innovation, but truth is these functions were and had to be built into the operating system by the original operating system developers.
What we’ve simply done, is found a way to ‘hack’ these functions, and tweak the access of these services to our needs
If innovation is constantly perceived as something new and exciting, we run the risk of integrating innovation simply for innovations sake
Innovation is a means to an end. It is about being able to effectively communicate ideas through technology
We already know users face their phones when interacting with their mobile devices
It made sense to tap on this behavior to allow users to learn more about their faces through the ad unit
We already know users face their phones when interacting with their mobile devices
It made sense to tap on this behavior to allow users to learn more about their faces through the ad unit
We already know users face their phones when interacting with their mobile devices
It made sense to tap on this behavior to allow users to learn more about their faces through the ad unit