How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues.
InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.
InMobi LTVP will help you:
- Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
Join us to learn more about our exciting new platform, InMobi Lifetime Value Platform (LTVP), which allows premium publishers and app developers to better understand and engage their users, helping to maximize Lifetime Value (LTV), and ultimately increase revenues.
InMobi LTVP is an absolutely free developer enablement platform that works by identifying different in-app user groups and provides deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app behavior for the different user segments without having to resubmit the app for approval.
InMobi LTVP will help you:
- Gain advanced user insights based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
- Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users or cross promoting other apps.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
If you can't measure it, you can't improve it and you can't prove your return on investment. Join us for a session highlighting the power of ad tracking within your mobile campaigns. With multiple tracking points in your mobile campaigns you'll be able to:
- Know where users are coming from to capture more precise targeting
- Enable campaign optimization so that you get the most value from your campaigns
- Know the most valuable customer segments to hone in on the right audience
- Track against campaign goals to report progress, conversion and brand lift
In this webinar, we'll demonstrate how InMobi Ad Tracker can solve these problems and help you get the most out of your mobile ad spend.
This session is led by François Deschênes, Product Manager for InMobi.
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Sucess Factors in Getting New Mobile Content Users -- Sandra Ilyina, Sales Director at Opera Mediaworks (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Sucess Factors in Getting New Mobile Content Users -- Sandra Ilyina, Sales Director at Opera Mediaworks (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Thinking Big: Should Your Mobile Game be on TV -- John Gargiulo, SVP, Business Development + Marketing at BlueStacks (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Windows 8 and Windows Phone - New Opportunities for Developers -- Romuald Zdebsky, Technology Strategy Lead, Microsoft (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Mobile Gaming Industry Today and Tomorrow -- Pavel Ryaykkonen, Co-founder, Distribution Director at Nevosoft (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
From Premium PC to Freemium Mobile: a Hands-on Experience of Successful Move -- Igor Elovikov, Creative Director at Playrix (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
This is our agency presentation where we cover main areas of our expertise and describe our approach to analysis and optimization of display ads and video ad campaigns
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
To maximize the success of your app, it is vitally important that a thoughtful marketing strategy be put in place. Here, we explore effective tactics for developing Android applications from scratch - with particular reference to mobile app development services.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. See the details behind understanding user intent and behavior — using real-life examples.
Giuseppe Bellanca & Jean-Vincent Chardon, MobileAppTrackinganastasiaalikova
5 Ways to Boost Your Game Sales with Data -- Giuseppe Bellanca, Managing Director of EMEA at MobileAppTracking & Jean-Vincent Chardon, European Sales Manager at MobileAppTracking (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
The Increasing Importance of Brands and Global Reach -- Greg Ballard, Senior Vice President at Warner Bros. (Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/). Presentation slides
Multiplatform Game Opportunities in Asia -- John Goodale, Vice President, Asia, Unity (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Multiplatform Game Opportunities in Asia -- John Goodale, Vice President, Asia, Unity (The White Nights: Mobile Games Conference http://www.wnconf.com/)
The New Mobile Real Estate^ How to Drive Engagement, Retention, and Monetization Rights Through the Lock Screen, -- Yaron Moradi, VP, Head of QuickLaunch Business Unit, Conduit (The White Nights: Mobile Games Conference http://www.wnconf.com/)
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).
International Mobile Game Markets; the West and the East -- Kyu Lee, President, Gamevil (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Is There Money to Be Made On Windows Phone & Windows 8? Andrei Dementjev, Head of Operattions, Fortumo (The White Nights: Mobile Games Conference http://www.wnconf.com/)
What Users Want: Methods of Making Successful Apps and Games -- Alexander Dzyuba, Sales Director, Playtestix (White Nights: Mobile Games Conference http://www.wnconf.com/)
Who is whi in Games business and how to motivate the best of them? --Olga Shpuntenko, Mail.Ru (White Nights: Mobile Games Conference http://www.wnconf.com/)
Smartfone & Tablet Games - By the Numbers -- Simon Podd, Director of Sales, EMEA, Flurry (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Artem Makarov, Business Development Russia, Trademobanastasiaalikova
Как технология RTB поможет в продвижении мобильных игр -- Артем Макаров, Business Development Russia, Trademob (White Nights: Mobile Games Conference http://www.wnconf.com/ru
Julia Lebedeva, Business Development Director, Nevosoftanastasiaalikova
All You Need To Know About Russian Mobile Game Market -- Julia Lebedeva, Business Development Director, Nevosoft (White Nights: Mobile Games Conference http://www.wnconf.com/)
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Ed Laws, Francois Deschenes, InMobi
1. How to Acquire Quality Users
Through Technology and Analytics
Ed Laws
MD Performance EMEA
Frank Deschenes
Product Manager - InMobi Analytics
White Nights
June 27, 2013
2. Our Mobile Propositions: Media and Tech Platforms.
Simplifying Mobile Advertising.
Ad Tracking, User
Analytics & AD ROI
Mobile Media
Largest Independent
Mobile Ad Network.
Rich Media
Authoring & Ad Serving
Research and Data
Partnerships
InMobi AnalyticsInMobi StudioInMobi Ad Network InMobi Research
IAT & LTVP Research
3. We will bring Global Scale to Developers
Enabling them to reach 40% of mobile internet users through 26,000+ sites and apps
North America
156m
Latin America
24m
Africa
40m
JAPAN
18m
EME
171m
691M mobile consumers 93.4B impressions per month 165 countries
APAC
272m
Australia
10m
5. Your advertising needs change, as your app enters different stages of growth.
InMobi can help brands at all stages of Mobile User Acquisition.
Quality User
Time Since App Launch
NumberofUsers
Focus on User Acquisition
6. Developers first need to make consumers aware of their application. This is also a time for developers to test
different strategies and creatives to learn what users react to as well as obtain some organic downloads.
Focus on User Acquisition: Learning
7. Know your user and yourself
Test & Learn
Choose UA partners
Developer
Lifecycle:
Learning
‣ Ensure product works, review success signals
‣ Understand target audience & user value
‣ Achieve some initial organic downloads and ratings
‣ Have a budget and targets
‣ Analytics, tracking, SDKs
‣ Creative assets – ads, landing pages
‣ Inventory sources
‣ Always test the plumbing
‣ Test campaign - $5k or free if you can get it
‣ Key learning's – good performing inventory segments,
creatives, formats, OS
‣ What CVR, indicative CPDs
8. Once past the initial phase, now is the time to grow rapidly. This can be done through a variety of advertising
techniques such as boost and burst campaigns.
Focus on User Acquisition: Scale
9. High Impact Activity
Optimize
Track & Analyse
Developer
Lifecycle:
Scale
‣ Burst, Boost campaigns – maximum exposure
‣ Cross promote on other games
‣ Independent app store distribution
‣ Support with offline activities
‣ Campaign tracking – Downloads, CPDs,
‣ ROI analysis vs CPD
‣ Paid vs Organic ratio’s
‣ Performance vs original targets
‣ Act on insights
‣ Skew activity to high performing inventory, formats
‣ Do more of the good stuff - streamline
10. Once scale is achieved, you can now focus on the different types of consumers that you have a create targeted,
personalised strategies to make the most of your user base.
Focus on User Acquisition: Quality
11. User segmentation
Maximize Monetization
Acquire High Quality UsersDeveloper
Lifecycle:
High Value
Users
‣ Spenders, Engagers, Inactives
‣ Define strategies for each user groups
‣ Product insights and feedback – drop outs, IAP
‣ Use feedback loop to target high quality users
‣ Retarget: clickers not downloaders, inactive users
‣ Refresh creatives – support brand with RM formats
‣ Consider new inventory sources to reach new users
‣ Monetization strategy for non payers - Advertising
‣ Upsell to highly engaged users
‣ Take a successful model to new markets, Go East
13. Beyond installs: track user engagement metrics
Number of
Sessions
Time Spent
Purchase
History
Custom Events
(eg. FB likes,
levels passed)
New vs Returning
Users
Carriers
Devices
App Versions
OS Versions
Countries
14. Connect Insights with targeted Actions
Dormant
quality users
Non-
paying
users
Re-target them in other apps
to bring them back
Monetize through advertising
In order to engage efficiently with your users
Insights Segments Actions
Advanced
users
Reward or cross promote your
other apps
Insights on purchase
history, time spent, app
launches, etc.
Segment users by app
usage and user attributes
Re-engagement by
segment
Optimise your campaigns
toward acquiring more!
High paying
users
15. Identify ‘Quality’ Users and Maximize
Optimise your Quality User Acquisition
Acquisition
Sources
SDK
API
Run
Campaigns
Analyze User Engagement
(Post Download)
Identify
Valuable Users
Feedback ‘valuable’ users
Optimise on
User Quality
17. Device
Recognition
(Fingerprinting)
How to attribute users to unique impressions?
Device IDs
Browser
Cookies
Examples: UDID, ANDROID_ID, ODIN1, IDFA
Pro’s:
• High accuracy when available
• Standardized, allow tracking alignment between different
parties
Con’s:
• Requires upstream integration (with publishers or ad servers)
• Not available on mobile web inventory
• Fragmentation issues (ODIN1, Open UDID, IDFA, etc.)
Android
Referrer
18. Device
Recognition
(Fingerprinting)
How to attribute users to unique impressions?
Device IDs
Browser
Cookies
Pro’s:
• No integration needed with publishers and/or ad servers
Con’s:
• Can affect the application user experience when tracking
install
• Cannot bridge between browsers
Android
Referrer
19. Device
Recognition
(Fingerprinting)
How to attribute users to unique impressions?
Device IDs
Browser
Cookies
Cookie replacement: Recognizing devices using anonymous data
points in the browser.
Pro’s:
• Better accuracy than cookies
• Better coverage than device IDs only
• Doesn’t affect the user experience
• No integration needed with publishers and/or ad servers
Con’s:
• Probabilistic
Android
Referrer
20. Device
Recognition
(Fingerprinting)
How to attribute users to unique impressions?
Device IDs
Browser
Cookies
Allows us to pass information through the Google Play store
Pro’s:
• No integration needed with publishers and/or ad servers
• Doesn’t affect the user experience
• Can track across mobile web and app
Con’s:
• Only available on Google Play store
• Doesn’t work well with more than one tracking solution at the
same time
Android
Referrer
22. Many mobile analytics solutions to pick from
Or should you build your own
in-house analytics platform?
23. What to
look for in
an analytics
solution?
Gather engagement insights, and act on them!
- Depth of engagement metrics collected
- Don’t stop at gathering analytics.. Act on your insights!
Maximize tracking accuracy & coverage
- Device Recognition will provide maximum coverage, but it’s probabilistic
- Device IDs will provide maximum accuracy, but limited coverage
- Use mix of tracking technologies
Enable campaign optimisation
- Feedback conversions to your preferred ad serving partners
- Make sure campaigns are optimised at the impression/click level
Limit the impact on user experience
- Cookie based approaches open a browser at first app launch
- Look for a lighter SDK
- Be aware of the multiple redirect hops