The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
2020 product placement in movies - annual review by Concabe Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2020 (accounting for both theatrical and non-theatrical views), recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 73% of all worldwide views for movies that were released in 2020.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated. The product placement value and the viewership of films are estimated based on in-house Concave Brand Tracking models.
This report contains the following:
- the 10 most brand-filled movies of 2020
- the top 10 product categories of 2020 and their respective brand leaders
- the top 10 single-movie product placements of 2020
- the top 100 product placement brands for 2020
- a closer look at the top 10 product placement brands of 2020
- the top 10 brands in 2020 movies’ dialogue
historic value for brands that appeared in 2019 movies
top 10 brands in HOUSE OF CARDS season 4 - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has combed through all 4 seasons of HOUSE OF CARDS, recording all recognizable Branded products that appeared in the show. The resulting sample that this report looks at is made up of 52 episodes over 4 years.
In addition to recording sighted Brands, we observed how visible the products were, whether or not their logos/names were visible and how long they were on screen, as well as an array of contextual data regarding their portrayal.
This report looks at the top 10 most visible Brands in season 4 of HOUSE OF CARDS
Concave brand tracking product placement in movies - 2018 annual reviewDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2018 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 89% of the yearly US box office total. All box office information is sourced from Box Office Mojo.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated, as well as an array of contextual data regarding their portrayal.
This report contains the following:
- high-level metrics for 2018 compared to previous years
- the 10 most brand-filled movies of 2018 (http://concavebt.com/brand-filled-movies-2018-product-placement)
- the top 10 product categories of 2018 and their respective brand - leaders
- the top 10 single movie product placements of 2018
- the top 100 product placement brands for 2018 (http://concavebt.com/top-100-brands-2018-movies-product-placement)
- a closer look at the top 10 product placement brands (http://concavebt.com/top-10-brands-2018-movies-product-placement)
- the top 10 brands in 2018 movies’ dialogue (http://concavebt.com/2018-movies-top-10-brand-mentioned)
product placement in movies - 2019 annual review - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2019 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue.
This report summarises our findings. It includes a list of the top 100 brands in film, the top 10 most brand-filled movies, the top 10 single-movie product placements and lots more.
Please contact us at info@concavebt.com for more info.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
2020 product placement in movies - annual review by Concabe Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the 50 most-watched movies of 2020 (accounting for both theatrical and non-theatrical views), recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 73% of all worldwide views for movies that were released in 2020.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated. The product placement value and the viewership of films are estimated based on in-house Concave Brand Tracking models.
This report contains the following:
- the 10 most brand-filled movies of 2020
- the top 10 product categories of 2020 and their respective brand leaders
- the top 10 single-movie product placements of 2020
- the top 100 product placement brands for 2020
- a closer look at the top 10 product placement brands of 2020
- the top 10 brands in 2020 movies’ dialogue
historic value for brands that appeared in 2019 movies
top 10 brands in HOUSE OF CARDS season 4 - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has combed through all 4 seasons of HOUSE OF CARDS, recording all recognizable Branded products that appeared in the show. The resulting sample that this report looks at is made up of 52 episodes over 4 years.
In addition to recording sighted Brands, we observed how visible the products were, whether or not their logos/names were visible and how long they were on screen, as well as an array of contextual data regarding their portrayal.
This report looks at the top 10 most visible Brands in season 4 of HOUSE OF CARDS
Concave brand tracking product placement in movies - 2018 annual reviewDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2018 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue. This movie sample accounts for 89% of the yearly US box office total. All box office information is sourced from Box Office Mojo.
In addition to recording brands, we also measured how visible their products were, how long they were on screen and how much advertising value they generated, as well as an array of contextual data regarding their portrayal.
This report contains the following:
- high-level metrics for 2018 compared to previous years
- the 10 most brand-filled movies of 2018 (http://concavebt.com/brand-filled-movies-2018-product-placement)
- the top 10 product categories of 2018 and their respective brand - leaders
- the top 10 single movie product placements of 2018
- the top 100 product placement brands for 2018 (http://concavebt.com/top-100-brands-2018-movies-product-placement)
- a closer look at the top 10 product placement brands (http://concavebt.com/top-10-brands-2018-movies-product-placement)
- the top 10 brands in 2018 movies’ dialogue (http://concavebt.com/2018-movies-top-10-brand-mentioned)
product placement in movies - 2019 annual review - by Concave Brand TrackingDominic Artzrouni
Concave Brand Tracking has manually combed through the top 100 movies at the 2019 US box office recording all recognizable branded products that appeared on screen or were mentioned in the dialogue.
This report summarises our findings. It includes a list of the top 100 brands in film, the top 10 most brand-filled movies, the top 10 single-movie product placements and lots more.
Please contact us at info@concavebt.com for more info.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Enterprise mobility, strategy and execution approachRapidValue
Driver’s of Enterprise Mobility
Current Landscape
Mobile 1.0
Mobile 2.0
Mobile 3.0
Why do we need mobile strategy for enterprise
More penetration of smart devices
Rapid Deployment of BYOD
Need Real-Time information by CXO’s
Business Benefit Drivers of Enterprise Mobility
Approach to Enterprise Mobile Strategy
Identify Mobile Infrastructure & Security Requirements
Understand the Challenges in Enterprise Mobility
Identify Business Functions to Mobilize
Prioritize Requirements
Prioritize Applications
Calculate Return Of Investments (ROI)
Decide on the Application Framework & Technology
Technology Considerations
Execute and Deploy the Mobile App
Support and Maintain Mobile Applications
Mobilizing Enterprise Systems
Typical Components of Enterprise Mobile Systems
Enterprise backend system
Mobile Middleware
Mobile Application
Extending Oracle ERP to Mobile
Typical components of Oracle Mobile Suite
Oracle Apps ERP system
Oracle Fusion Middleware
Mobile Application
About Oracle ADF Mobile Application
Cross-Platform Development Framework
Benefits of Oracle ADF Mobile
The Value of Numbers (Visualizing Data In Your Next Presentation)Ethos3
Numbers can sometimes be a big no-no in a presentation. Here are a few tips to using numbers and data properly in your professional presentations.
For additional resources, visit the Ethos3 blog: http://www.ethos3.com/blog/
If you want to commission professional presentations, infographics, or motion videos for your business, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
David Maciel from InMobi talks about 'Acquiring and Retaining High LTV Users Who Truly Find Value In Your App' at the InMobi inDecode, San Francisco meetup.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Enterprise mobility, strategy and execution approachRapidValue
Driver’s of Enterprise Mobility
Current Landscape
Mobile 1.0
Mobile 2.0
Mobile 3.0
Why do we need mobile strategy for enterprise
More penetration of smart devices
Rapid Deployment of BYOD
Need Real-Time information by CXO’s
Business Benefit Drivers of Enterprise Mobility
Approach to Enterprise Mobile Strategy
Identify Mobile Infrastructure & Security Requirements
Understand the Challenges in Enterprise Mobility
Identify Business Functions to Mobilize
Prioritize Requirements
Prioritize Applications
Calculate Return Of Investments (ROI)
Decide on the Application Framework & Technology
Technology Considerations
Execute and Deploy the Mobile App
Support and Maintain Mobile Applications
Mobilizing Enterprise Systems
Typical Components of Enterprise Mobile Systems
Enterprise backend system
Mobile Middleware
Mobile Application
Extending Oracle ERP to Mobile
Typical components of Oracle Mobile Suite
Oracle Apps ERP system
Oracle Fusion Middleware
Mobile Application
About Oracle ADF Mobile Application
Cross-Platform Development Framework
Benefits of Oracle ADF Mobile
The Value of Numbers (Visualizing Data In Your Next Presentation)Ethos3
Numbers can sometimes be a big no-no in a presentation. Here are a few tips to using numbers and data properly in your professional presentations.
For additional resources, visit the Ethos3 blog: http://www.ethos3.com/blog/
If you want to commission professional presentations, infographics, or motion videos for your business, email us at: info@ethos3.com
Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.