This document provides an overview presentation of My Adworld, a platform that allows users to upload homemade video ads, reviews, and opinions of products and brands. It rewards users for their creative efforts with a system of votes, engagement metrics, and coins that can be redeemed. Brands are able to upload ad pitches for users to respond to, and can incentivize engagement through coin rewards. The platform aims to change how brands interact with customers in a grassroots, honest manner. Revenue comes from brand subscriptions to source video concepts, review user data, and advertise on the site.

1. MY ADWORLD
PRESENTATION

2. Hello.
Hello, and thank you very much for meeting
us. We’re very excited about My Adworld. We’re
looking for people like you, who can see the
potential of this project and help us change the
way brands interact with customers, forever.
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3. My Adworld rewards
people for their creative
efforts. We celebrate
spontaneity, and give
brands the opportunity
to have a truly honest
conversation with their
audience.
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4. My Adworld is making the most
of people’s keen interest in the
creating and sharing nature of
the online world. We’re creating
a platform for people to upload
video of their own, homemade ads,
opinions, and reviews of products
and consumer brands.
My Adworld
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5. A place
to watch
My Adworld gives our viewers
an engaging, funny, grassroots
look at advertising with the
chance to engage by voting,
sharing and supporting.
Voting.
Our viewers can provide a star rating at any time throughout the video. On
completion, the viewer is given an indepth 2 dimensional rating system, with
1 click, giving us, and the brand more feedback on the ad.
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6. We give our admakers
an honest and in depth
engagement with brands.
A community where they’re
rewarded for their thoughts,
honesty and creativity.
They’re rewarded from peers
in the community, from their
friends on facebook and all
of those views and likes,
ultimately rewarding their
wallets.
A place
to create
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7. A place
for brands
We provide a space for
brands to upload their own ad
pitches to lead the dialog and
experiment with ideas. This
is a place to have an indepth
conversation with the ad
makers and their customers and
rewards them for their ideas.
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8. An Online Film School not only
attracts those interested in
advertising and film-making, it
makes our ads better. Articles
and video, teaching our
admakers to get the most out
of their devices and phones
and teaching them basic film
making skills.
A place
to learn
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9. By assigning an agenda to the
format of video, and introducing
real-life rewards, we open
the door to people, friends,
community groups, from school
classrooms, to retirement
homes taking part and reaping
the rewards.
We have the possibility to re-
invent the way brands interact
with their audiences on a level
that’s previously been limited to
campaigns.
A place to
explore
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10. We’re very interested in finding
ways to motivate, empower
and up-skill our ad makers, and
ultimately the quality of the ads
being produced.
Although our goal here isn’t to
create commercial grade ads,
the more we can up-skill our
admakers, the more they will
be opened up to the world of
advertising.
A place to grow
Popular,
successful
ads/campaigns
Good/average ads
General fodder
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11. Vouchers
Adcoins
Creative, honest and unique
ads, being rewarded for their
performance and popularity.
Views
Applause (likes)
Ratings
Votes
Ad maker’s ad
Awards
Peer admiration
Ad success
Game play of the reward system is linked directly to
success of an ad. Meaning admakers have even more
incentive to share and promote their ads.
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12. Creators
MarketersBrand owners
General public
/ Viewers
We’re looking at an audience
from different worlds with very
different agendas.
Providing a place where video
is easy to watch, rate and find.
Creators are free to express
their ideas. Brand owners
of all sizes free to lead the
conversation. Marketers to
find trends in public opinion.
Primarily, we want to build a
place that puts the people first.
A place to experiment, engage,
and create.
Our audience model and user focus has always been at the core of our
thinking, and is ingrained into our brand.
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13. The brands who wish to use My Adworld to source
large numbers of creative Video Ad concepts will
pay a monthly subscription.
That subscription price will vary depending on the
services they require from us.
Uploading a pitch for
our Creative Community
to respond to.
Review market/product/
competition/trend data.
Ability to opt out from
competitor review/
market research
Priority placement
of “feature” pitches,
and video above their
competitors.
Advertise a product, with
a link to that product
(CTR).
My Ad
Brands
PRIMARY REVENUE STREAM
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14. My Adworld allows ad makers to be rewarded for
their talent. If an ad is successful it is rewarded by
the brand for is popularity, or for its quality. Each of
these Ad-Coin transactions are subject to a small My
Adworld transaction charge
A brand can incentivize
the community to
respond to a pitch by
adding ad-coins to an
escrow account.
Funds in that escrow
account are awarded to
ad-maker when videos
are viewed, rated or
shared.
The brand can set
markers, and values for
certain incentive based
actions. For instance 1
ad-coin for a vote, or a
view or share.
The brand can award
prizes for Winning or
selected ads.
My Ad
Coins
PRIMARY REVENUE STREAM
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15. Advertising agencies will be able to review
data, and trending information generated by our
community. They will be able to create an account
with a monthly subscription so that they can review
creative ideas, successful pitches and responses.
(And all of the associated reporting data)
My Ad
Analysis
PRIMARY REVENUE STREAM
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16. A high traffic website such as My Adworld has
valuable media real estate. We wish to limit that
availability to focus the audience on the community
created ad videos. That said it is still considers a
valuable asset:
Sponsored video
pages, e.g. Player
takeover with brand
view page
My Ad media
placement
SECONDARY REVENUE STREAM
Media placement /
Banner advertising
Film school related
product, and courses
advertisement / booking
My Ad
premium app
SECONDARY REVENUE STREAM
A paid download which alerts our creative
community to new pitches, and the rewards
associated. As well as brand sponsored product
deals, and the latest My Adworld news.
This app is not yet planned for production
Will also include simple
ad upload / recording
functionality
A My Adworld viewer
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17. THANK YOU FOR YOUR TIME