Mobile data consumption is growing rapidly, driven by increased smartphone and tablet usage. Mobile internet traffic in India has exceeded desktop traffic. App developers can monetize their apps through various monetization strategies like ads, in-app purchases, and subscriptions. This document discusses strategies for integrating different ad formats into apps depending on the app's stage of adoption and competency level. It also introduces AdIQuity, a mobile ad network that provides solutions and support for app developers to effectively monetize through ads.

1. Your App Monetization
Partner
Nitrodroid - 2013
By
Amarnath Bhandari
Product Manager

2. Growth in Mobile Consumption
Mobile Growth
(Terabytes)
CAGR of 91% from
2011 to 2014
8 Million
6.25 M
4 Million
3.80 M
2 Million
2.19 M
1.16 M
% Share of Mobile Traffic 2011-2013
54.6 k
23.6 k
120%
100%
2010
80%
2011
2012
2013
2014
Tablet
Smartphone
60%
Feature Phone
40%
20%
0%
2011
2012
2013
Source:Jumptap
2015
Source:Jumptap
Data consumption in Year 2013
70% increase for Smartphone
173% increase for Tablets

3. Mobile Internet Trends - India
Mobile vs Desktop 2009-2012
Global
Mobile vs Desktop 2009-2012
Mobile
Internet traffic
in India has
exceeded
Desktop
Source:IMRBI

4. Why Apps?
Passion
Paid apps
Recognition
Rewards
s
In app purchases
Problem
Solving
Monetization
s
Money
……
Subscriptions
……
Ads

5. Key Terms
1.
Advertiser
2.
Ad slot
3.
Click
4.
CTR (Click Through Rate)=Clicks / Ads Shown x 100
5.
CPM – Cost Per Mile
6.
eCPM (effective Cost Per Mile)= total earnings / total no. of imps in thousands
Ex. if a publisher earns $200 from 40,000 impressions
($200/40,000) x 1000 ; eCPM = $5.00
7.
Fill Rate
8.
Requests
9.
Impressions
10. Landing Page

6. Ads in Different Stages of Adoption
Competency Level – Basic app dev experience with few apps developed
Objectives
• Unique users
per month
• Page views
per user per
month
• Minutes per
user per
month
Level 1
Intention
• Going with
the flow of
the user's
thoughts
• High CTR ads
and not
interrupting
often
Ad Type
Properties
• Big ads
• Fewer ads
• Rich media
ads
• Sharing
location
information
for advertising

7. Ads in Different Stages of Adoption
Competency Level – Many apps in the apps store and good number of users
Objectives
• Daily active
users
• Revenue per
user per year
• Retention and
churn
Intention
• Consumers
flock to your
content and
have accepted
your revenue
model
Ad Type
Properties
• Banner ads for
higher revenue
(Example:
Talking Ben)
• Contextual ads
• Subtle
placement of
ads

8. AdIQuity- Money from Ads
•
•
•
•
Started in 2010
Funded by WestBridge Capital and Sandstone
Global Presence – Traffic from 200 countries
5000 apps

9. GEOGRAPHY DISTRIBUTION
Europe - 13.8%
Asia - 52.7%
America - 15.7%
Africa - 7.7%
Oceania - 13.8%
Lat-Am - 9.2%
GLOBAL REACH + SCALABLE TRAFFIC
16+ Billion Impressions / month across 200+ countries

10. Inventory
App Developers
Content
Publishers
10
App sdk’s
Simple Integration
Ads ‘N’velope
AppNow
Integration
Solutions

11. Ads ‘N’velope™
•
•
•
•
New ad slots for monetization
One step to implement
Full screen, Rich media and Video ads for higher revenues
Enjoyable app user experience
Control number of ad slots
And sizes
Easy
Quick
Ads‘N’velope™
Download our
Easy ‘N’velope
sdk
You are ready to
monetize the app

12. Ads ‘N’velope™
Pre-app
ad
Post-app
ad
Your App

13. AppNow

14. AppNow
1
5
2
Login
Add new site or
select your existing site
Download App
4
Provide app details
3
Click AppNow

15. AdIQuity Advantage
Advantage
Include Rich Media
and Video ads
State of art Ad
Mediation platform
Advanced reporting
system
Personalized App
monetization support
Campaigns from 90+ Global
Ad sources
90 % Fill rate
 Up to $5 CPM

16. ADIQUITY AD UNITS




Rich Media Solutions
Engaging AD Formats
Larger Ad Units
Creative Strategy & Solutions

17. Engaging the User
Creative Formats
• Mobile WAP/In-App ads supported
• Formats: All IAB/MMA standard creatives
Banner Dimensions
728 x 90 IMU
468 x 60 IMU
300 x 250 IMU
320 x 480 IMU
320 x 50 IMU
320 x 48 IMU
300 x 50 IMU
300 x 75 IMU
216 x 36 IMU
216 x 54 IMU
168 x 28 IMU
168 x 42 IMU
120 x 20 IMU
120 x 30 IMU
120 x 600 IMU
Banner Type
Leaderboard
Full Banner
Medium Rectangle (Smart Phone)
Full Rectangle (Smart Phone)
Large Image Banner
Large Image Banner (Android/iOS)
Large Image Banner
Large High Image Banner
Large Image Banner
Large High Image Banner
Medium Image Banner
Medium High Image Banner
Small Image Banner
Small High Image Banner
Skyscraper

18. Rich Media Options
Example FMCG
1
2
3
4
5

19. Take-aways
• Keep advertising in mind right from the start of
development beginning at the design phase
• Choose ad types, sizes and placements to
complement the app experience
• How it looks in different viewing modes are
extremely important
• Effective engagement of audience remains a major
concern
http://adiquity.com/developer_fund

20. amarnath@adiquity.com
www.facebook.com/adiquity
@adiquity
www.adiquity.com