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Indian Retail market1
Definition:-
Indian Retail market2
Retail marketing is the planning
and process of selling goods or
services directly to the consumers.
RETAIL
 Retail comes from the French word Retailer,
which refers to "cutting off, clip and divide”.
 Retail consists of the sale of physical goods or
merchandise from a fixed location.
 All activities involved in selling, renting, and providing
goods and services to ultimate customers for
personal, family or household use.
3 Indian Retail market
Importance of retail market:-
Indian Retail market4
Economic growth.
Employment opportunities.
Moves the economy into
motion.
Provides the consumer a basic
plat form to encounter with
goods and a shopkeeper.
Some statics of Indian retail market
Indian Retail market5
The total retail sales in India will
grow from US$395.96 billion in
2011 to US$ 785.12 billion in 2015
Some contributes to 8% of the
total employment.
Fastest growing sector in Indian
economy.
Retail sectors in India
Indian Retail market6
 Food and grocery
 Clothing
 Foot wear
 Gems and jewellery
 Pharmaceuticals.
 Music
 Book
 Consumer durables.
Retailing in rural India
Indian Retail market7
Haats.
Meals.
Village retailer.
Mobile retailers.
Village market.
Evolution of retail market in India
Indian Retail market8
INDIAN RETAIL MARKET
 The retail industry is divided into organized
and unorganized sectors.
 Over 14 million outlets operate in the country and
only 4% of them being larger than 500 sq ft
(46 m2) in size.
 Most Indian shopping takes place in open
markets and millions of independent grocery
shops called kirana.
9 Indian Retail market
Types Of Retail Market
Organized market Unorganized market
 Professionally managed has
a accounting transparency
with proper usage accounting
standards.
 These include the
corporate backed
hypermarkets and retail
chains.
 Organized sector in India
generates 1.13 million jobs in
2010.
 Organized market in India is
8%.
 Owner lacks technical
&accounting
standardization.
 For example, owner
manned general stores,
convenience stores,
handcart ,Kiranas store.
 Unorganized market in India
is 92%.
10 Indian Retail market
Organized Retail Formats
 Hypermarkets - Big Bazaar.
 Cash & Carry- Easy Day, Metro.
 Department stores- Lifestyle, Shoppers Stop
 Supermarkets- Food Bazaar.
 Specialty Stores- Brand factory.
 Discount Stores- Subhiksha .
11 Indian Retail market
12 Indian Retail market
Indian Retail Players
Pantaloon
 Pantaloon is a flagship of the Future Group and they
have nearly 140 stores in 32 cities in India with their
headquarters at the city of Mumbai.
 They are dealing with a wide range of products like
footwear, fashion accessories, gifts, stationery, music,
books, consumer electronics and home improvement
products.
13 Indian Retail market
Big Bazaar
 Big Bazaar is a chain of hypermarket in India.
 Big Bazaar was launched in September, 2001 with the
opening of its first four stores in kolkata, Indore,
Bangalore and Hyderabad in 22 days. Within a span
of ten years, there are now 150 Big Bazaar stores in
80 cities and towns across India.
 Employees More than 40,000 people.
14 Indian Retail market
The Mobile Store
 The MobileStore Limited, India's first countrywide
chain of telecom retail outlets and largest mobile
retailer.
 The MobileStore currently has more than 1372 outlets
and the vision is to have a network of 2500 stores by
2011 across 650 cities.
15 Indian Retail market
Crossword
 This company came into existence in the year 15,oct1992.
 Crossword is one of the largest booksellers in the retail
industry in India,with 83 stores.
 They are not only dealing with books, but are also engaged in
sale of CD-ROMs, toys, magazines and stationery items through
their outlets located in different cities in India.
16 Indian Retail market
Unorganized Retail Format
 Kirana stores.
 Paan/Beedi Shop.
 Footwear shops.
 Genernal Stores.
17 Indian Retail market
Conclusion
 Indian retail market has a huge
room for development.
Development and progress should
not come at other’s cost.
Proper government measure can
assure healthy growth.
Thank you
Indian Retail market19
BY
M.RAJKUMAR
M.VINITH KUMAR
SRIMAD ANDAVANARTS & SCINCE
COLLEGE(AUTONOMOUS)
TRICHY-5

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retail marketing in india

  • 2. Definition:- Indian Retail market2 Retail marketing is the planning and process of selling goods or services directly to the consumers.
  • 3. RETAIL  Retail comes from the French word Retailer, which refers to "cutting off, clip and divide”.  Retail consists of the sale of physical goods or merchandise from a fixed location.  All activities involved in selling, renting, and providing goods and services to ultimate customers for personal, family or household use. 3 Indian Retail market
  • 4. Importance of retail market:- Indian Retail market4 Economic growth. Employment opportunities. Moves the economy into motion. Provides the consumer a basic plat form to encounter with goods and a shopkeeper.
  • 5. Some statics of Indian retail market Indian Retail market5 The total retail sales in India will grow from US$395.96 billion in 2011 to US$ 785.12 billion in 2015 Some contributes to 8% of the total employment. Fastest growing sector in Indian economy.
  • 6. Retail sectors in India Indian Retail market6  Food and grocery  Clothing  Foot wear  Gems and jewellery  Pharmaceuticals.  Music  Book  Consumer durables.
  • 7. Retailing in rural India Indian Retail market7 Haats. Meals. Village retailer. Mobile retailers. Village market.
  • 8. Evolution of retail market in India Indian Retail market8
  • 9. INDIAN RETAIL MARKET  The retail industry is divided into organized and unorganized sectors.  Over 14 million outlets operate in the country and only 4% of them being larger than 500 sq ft (46 m2) in size.  Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana. 9 Indian Retail market
  • 10. Types Of Retail Market Organized market Unorganized market  Professionally managed has a accounting transparency with proper usage accounting standards.  These include the corporate backed hypermarkets and retail chains.  Organized sector in India generates 1.13 million jobs in 2010.  Organized market in India is 8%.  Owner lacks technical &accounting standardization.  For example, owner manned general stores, convenience stores, handcart ,Kiranas store.  Unorganized market in India is 92%. 10 Indian Retail market
  • 11. Organized Retail Formats  Hypermarkets - Big Bazaar.  Cash & Carry- Easy Day, Metro.  Department stores- Lifestyle, Shoppers Stop  Supermarkets- Food Bazaar.  Specialty Stores- Brand factory.  Discount Stores- Subhiksha . 11 Indian Retail market
  • 13. Indian Retail Players Pantaloon  Pantaloon is a flagship of the Future Group and they have nearly 140 stores in 32 cities in India with their headquarters at the city of Mumbai.  They are dealing with a wide range of products like footwear, fashion accessories, gifts, stationery, music, books, consumer electronics and home improvement products. 13 Indian Retail market
  • 14. Big Bazaar  Big Bazaar is a chain of hypermarket in India.  Big Bazaar was launched in September, 2001 with the opening of its first four stores in kolkata, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150 Big Bazaar stores in 80 cities and towns across India.  Employees More than 40,000 people. 14 Indian Retail market
  • 15. The Mobile Store  The MobileStore Limited, India's first countrywide chain of telecom retail outlets and largest mobile retailer.  The MobileStore currently has more than 1372 outlets and the vision is to have a network of 2500 stores by 2011 across 650 cities. 15 Indian Retail market
  • 16. Crossword  This company came into existence in the year 15,oct1992.  Crossword is one of the largest booksellers in the retail industry in India,with 83 stores.  They are not only dealing with books, but are also engaged in sale of CD-ROMs, toys, magazines and stationery items through their outlets located in different cities in India. 16 Indian Retail market
  • 17. Unorganized Retail Format  Kirana stores.  Paan/Beedi Shop.  Footwear shops.  Genernal Stores. 17 Indian Retail market
  • 18. Conclusion  Indian retail market has a huge room for development. Development and progress should not come at other’s cost. Proper government measure can assure healthy growth.
  • 19. Thank you Indian Retail market19 BY M.RAJKUMAR M.VINITH KUMAR SRIMAD ANDAVANARTS & SCINCE COLLEGE(AUTONOMOUS) TRICHY-5