The document discusses various topics related to retail marketing in India. It describes different types of retailers like specialty stores, department stores, supermarkets, convenience stores, discount stores, and superstores. It also discusses retailer market decisions around target markets, product assortment, pricing, placement, and promotion. Additionally, it covers store atmosphere design elements, new retail environments, private labels, corporate retailing, location selection, and communication tools used by retailers.
What are the tools using retail marketing professionals to improving retail sale and store footfalls. Here we discussing job responsibilities of a retail marketing manager and proved and powerful tools and techniques to improve footfall in store .
What are the tools using retail marketing professionals to improving retail sale and store footfalls. Here we discussing job responsibilities of a retail marketing manager and proved and powerful tools and techniques to improve footfall in store .
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
1. Product
Retailers must have the right assortment of products and sell them in a manner compatible with their marketing view retailers must decide on the number of assortments in the store and the number of products in each range. In addition, they must select the quality of the articles within each category, decide on pricing policy. Finally, retailers must determine if the assortments should generally be stable over time
2. Price
A price strategy should reflect the company's own objectives and be related to the sales and profit. The goals to be achieved can be established as income and/ or volume units.
a) Market penetration pricing strategy is used when the retailer wishes to acquire revenue by setting a low price and selling a large number of product units.
b) High price strategy is used by the company to attract customers who are not concerned about the price, but the service and prestige. Usually the strategy does not maximize sales, but brings great profit per unit.
c) Cost-oriented pricing strategy The retailer sets the price, adding the operating expenses and desired profit to the cost per unit. The difference between the merchandise cost and the selling price is the trade margin. With a variable margin policy, retailers adjust the margins on merchandise categories.
d) The strategy of prices adjustment to market conditions The retailer may adjust prices according to the demand or market segment. The best example of adapting the retailer prices from Romania to the market demand are represented by some food prices (oil, sugar, flour) and durable goods prices (electronics, appliances, cars) in 2008.
e) Competition-oriented price strategy A retailer can use competition prices as guide. A company may not modify prices if there have been changes in demand or costs, if they are not modified by competition. Similarly, a firm may change its prices if the competition changes them, even if there have not been changes in demand or costs.
3. Place
Some specialists substituted in the literature the term "distribution channel" with "marketing channel” This change aims to emphasize the role of intermediaries in the distribution process, to create value for users or consumers, adding the utility of form, possession, time and place. In addition, the role of marketing channels is not only to participate in demand satisfaction by offering goods and services, but it also requires active participation to stimulate demand through information, creating proximity and promotion developed by members of the economic units network that form the channel. The product must be available at the right place (Product category), at the right time (time you sell your product), and in the right quantity (enough stock).
4. Promotion
Some specialists considers that the role of the promotion policy in the retail business is to attract potential consumers (creating traffic in store) to convert visitors into consumers and to retain buye
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
Retailing from three different perspectives, Characteristics, Activities performed by Retailers, Organized Retail Trade, Advantages of organized retail, Types of Retailing, Store & Non-Store Retailing, Internet Retailing, Catalog Retailing (Mail-order retailing), Direct Selling (door-to-door retailing), Tele Selling, TV Home Shopping, Vending Machines (Automatic Retailing), Retail Formats, On the basis of Merchandise Offered or Store Strategy Mix, Super Market, Hyper Market, Shopping Mall, Form of Ownership, Independent, Retal, Franchising, Leased Department, Co-Operative Outlet
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
1. Product
Retailers must have the right assortment of products and sell them in a manner compatible with their marketing view retailers must decide on the number of assortments in the store and the number of products in each range. In addition, they must select the quality of the articles within each category, decide on pricing policy. Finally, retailers must determine if the assortments should generally be stable over time
2. Price
A price strategy should reflect the company's own objectives and be related to the sales and profit. The goals to be achieved can be established as income and/ or volume units.
a) Market penetration pricing strategy is used when the retailer wishes to acquire revenue by setting a low price and selling a large number of product units.
b) High price strategy is used by the company to attract customers who are not concerned about the price, but the service and prestige. Usually the strategy does not maximize sales, but brings great profit per unit.
c) Cost-oriented pricing strategy The retailer sets the price, adding the operating expenses and desired profit to the cost per unit. The difference between the merchandise cost and the selling price is the trade margin. With a variable margin policy, retailers adjust the margins on merchandise categories.
d) The strategy of prices adjustment to market conditions The retailer may adjust prices according to the demand or market segment. The best example of adapting the retailer prices from Romania to the market demand are represented by some food prices (oil, sugar, flour) and durable goods prices (electronics, appliances, cars) in 2008.
e) Competition-oriented price strategy A retailer can use competition prices as guide. A company may not modify prices if there have been changes in demand or costs, if they are not modified by competition. Similarly, a firm may change its prices if the competition changes them, even if there have not been changes in demand or costs.
3. Place
Some specialists substituted in the literature the term "distribution channel" with "marketing channel” This change aims to emphasize the role of intermediaries in the distribution process, to create value for users or consumers, adding the utility of form, possession, time and place. In addition, the role of marketing channels is not only to participate in demand satisfaction by offering goods and services, but it also requires active participation to stimulate demand through information, creating proximity and promotion developed by members of the economic units network that form the channel. The product must be available at the right place (Product category), at the right time (time you sell your product), and in the right quantity (enough stock).
4. Promotion
Some specialists considers that the role of the promotion policy in the retail business is to attract potential consumers (creating traffic in store) to convert visitors into consumers and to retain buye
In this presentation, we will introduce you to the form, concept and fundamentals of Advertising. This presentation will help you to know and learn the ways to reach potential buyers through the art of Advertising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
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This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
A retail outlet or store is a retail sales establishment which has a genuine retail activity and which therefore has a sales area. This therefore excludes ancillary establishments such as warehouses or the offices of commercial enterprises without their own turnover..
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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[Note: This is a partial preview. To download this presentation, visit:
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Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
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3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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2. INTRODUCTION
Retailing includes all the activities in
selling goods or services directly to final
consumers for personal or non-business
use.
Any organisation selling to final consumers
– Whether it is manufacturer, wholesaler,
or retailer – is doing retailing
3. TYPES OF RETAILER
SPECIALITY STORE Narrow product line.
EXAMPLE, The Reebok
DEPARTMENT STORE Several product
line. EXAMPLE, Nordstrom
SUPERMARKET Large, low cost, low
margin, high volume, self service store.
EXAMPLE, Big Bazaar, More Supermarket
CONVENIENCE STORE Small store in
residential areas, ex 24X7 stores, Big Apple
4. DISCOUNT STORES Standard or
speciality merchandise, low price, low
margin, high volume stores. EXAMPLE,
Wal-Mart
OFF-PRICE RETAILER Leftover goods,
overruns, irregular merchandise sold at
less than retail like in factory outlets
SUPERSTORE Huge retailing space of
household items, Ex Carrefour, Metro
Cash n carry
5. RETAILER MARKET
DECISIONS
Retailers conduct market decisions.
They are made depending on need
and nature of situation. Businessman
can make target market decisions,
product assortment and services
decisions, price decisions, place
decisions and promotion decisions.
6. Target Market Selection
For Retailers all decision regarding products, distribution, price,
promotion follow this initial decision. He attempts to narrow the
prospective markets to most profitable segments. Using
demographic data such as age, income, geographical location of
profitable prospective groups. Retailers tailor product offerings
price, store location and store atmosphere to attract the customers.
Product Assortment and Service
Retailers address certain question in deciding on product
assortments. Should a variety of product be stocked, or only a few
lines with a depth of product within each? Should high quality or
low priced goods be emphasized? Additionally intangibles such as
service and the atmosphere in which products are presented are
considered. Retailers desire for services such as credit and delivery
must also be considered in attempting to find a balance between
serving customers and maintaining profitability
7. Place: A number of options are open to retailers in selecting a
location. An isolated location maybe fine for a discount store or
catalog showroom where price advantages will impel customers to
go out of their way to shop. Speciality stores and service
businesses may choose to locate in an unplanned central business
district, with its heavy foot traffic.
Price: Some retailers charge a high mark up and would never
expect to achieve high volume. Retailers may either seek high
mark up on high volume. Speciality stores usually go for high mark
ups on lower volume.
Promotion: In order for the retailers products to be known to
customers promotional tools like advertising , personal selling,
sales promotion and publicity should be utilized
8. STORE ATMOSPHERE
Every Store has a look and a physical layout that
makes it hard or easy to move around.
Walls: Replacement of plain white walls with
earthy tones
Lighting: Replacement of bright lights with warm
accent
Signage: Add big pictures of Healthy Food
Produce Department: Moving to wooden
floors to give a natural feel ex nature’s basket
Baking: Knocked down walls to show off bread
baking
9. Store Activities & Experiences
Calling each shopper a guest
Building a indoor amusement park
Providing Café facility
Examples
Bass Pro Shops: Retailer of outdoor sports
equipments, features giant acquariums, trout
ponds, archery & rifle ranges, all free
The Discovery Zone: A chain of children’s play
spaces. Offers indoor spaces where kids can
go wild without breaking anything
13. Levels of Service.
Level of service (LOS) is a qualitative measure
used to relate the quality of traffic service. LOS is
used to analyse highways by categorizing traffic
flow and assigning quality levels of traffic based on
performance measure like speed, density,etc.
14. TYPES
Self Service. Customers are willing to carry out
their own locate-compare-select process to save money.
Self Selection. Customers find their own goods.
although they ask for assistance.
Limited Services. These customers carry more
shopping activities, need more information and
assistance.
Full Service. Firm with a large range of goods offered
at retail prices and which provides advice and detailed
information on goods sold through its trained sales force.
15. Retailing can be divided in two categorizes,
store and Non store retailing.
Direct selling: followed by Eureka Forbes,
Amway,
Aviance etc.
Direct Marketing: Followed by Amazon,
Flipkart, Myntra etc.
Automatic Vending: Is used to sell Milk,
Beverages and Magazines and to dispense
monies from ATMs
Buying Services: Is a scoreless retailer serving
specific clientele like employees in large
16. PRIVATE LABELS
Enable retailers to
offer quality products
and earn higher
margins
In-store labels are
atleast 5-20%
cheaper across
various categories.
Reduces
dependence on
Manufacturer &
Enhances
negotiation power.
17. Corporate Retailing
Although most retail stores are independently
owned, some are part of corporate retailing.
Corporate retail store achieve economies of scale,
greater purchasing power, wider brand recognition
and better employees. The major corporate retailer
operating in India are Shoppers stop, Super
Bazaar, McDonald, Time zone and Raymond
Outlets etc.
18. Location decision
Key to success “LOCATION,LOCATION &
LOCATION”
Departmental stores chains, oil-co. and fast food
chains
Evolution of location
1. No. of people passing by on an average day
2. percentage who enter the store
3. Percentage who buy
4. Avg amount of sale
19. Communications
Retailers use a wide range of
communications tools
special sales campaigns
issue money saving coupons
In store food sampling
Customised Point-of-sale material ex
Shopping Bags
Ads in magzines, T.V. & newspapers
Coupons on shelves or at check out
point