This document provides information about a project conducted on consumer shopping behavior at Big Bazaar. It includes an executive summary that outlines the objectives, scope and key findings of the research project. The project was conducted under the guidance of Mrs. Meenal Pendse at Matrix Business School in Pune, India. It involved preparing a questionnaire and conducting a market survey to understand consumer behaviors and identify strategies to attract customers. The document also provides background information on Big Bazaar, Future Group, the Indian retail market scenario, and the current retail landscape in Pune.
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
Project on D-Mart (A consumer buying behaviour with respect to D-Mart)Rajeshwari Chaudhari
Its very useful project to find out customer satisfaction with D-Mart, and its very important for the last years students who are searching for the new Project ideas. its made for the semester pattern exams.We use to check consumer buying behaviour regarding D-Mart. it will to find out the real growth as well as profit of D-Mart.
This research paper considers the understanding of the customers’ satisfaction towards and perceptions towards D-mart;. Specifically this research will seek to identify which factors effect on satisfaction.
The purpose of this study is to find out overall satisfaction towards Dmart. Some people are satisfied about price, some people about product variety. Research was done through questionnaire and discus with some customers in college campus who are customers of D-mart. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the success of business strategies. Therefore it has become important for grocery retail stores to try and manage customer satisfaction. This paper was thus developed to investigate the satisfaction levels of customers in D-mart. Data was collected from D-mart in akurdi, pune. The study examined the importance of overall dimensions and specific elements of customer satisfaction towards the measurement of satisfaction levels.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
1. A
PROJECT
ON
“Consumer Shopping Behavior in BIG BAZZAR”
MASTER OF MARKETING MANAGEMENT
SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQIREMENT FOR AWARD OF MASTER OF
MARKETING MANAGEMENT OF UNIVERSITY OF
PUNE
SUBMITTED BY
AURAAG SHARMA
(2008-10)
(MATRIX BUSINESS SCHOOL, PUNE-4)
GUIDED BY: - Mrs. Meenal Pendse
MATRIX BUSINESS SCHOOL PUNE-4
1
2. CERTIFICATE
This is to certify that the FIELD WORK titled “Consumer shopping
behavior in BIG BAZAAR”
Is a Bona fide work carried out by Mr? VISHAL SHARMA
student of Master of MARKETING MANAGEMENT Semester 2nd of
MATRIX BUSINESS SCHOOL, PUNE under University of Pune in the Year
2009.
Internal guide Director
Mrs. Meenal Pendse Dr. J.N. Pol
Date:
Place: Pune College Seal
2
3. Acknowledgement
A successful project can never be prepared by the single effort or the person to
whom project is assigned , but it also demand the help and guardianship of some
conversant person who helps in the undersigned actively or passively in the
completion of successful project.
With great pleasure I express my gratitude to our director Dr.J.N.Pol and project
guide Prof. Meenal Pendse without their help this would not have been completed.
They have given their precious suggestions and constructive guidance has been
indispensable in the completion of this project work.
I would also like to thank the staff of the Matrix Business School. They have
supported me in this endeavor, and appreciated me in my efforts during my project.
Last but not the least I would also like to thank my friends and all the responded.
Who directly and indirectly supported to me during my project work, without the
help of whom this project would not have been possible.
Anuraag Sharma
3
4. Index
Sr. Title Page No.
No
1 Executive Summary 5-6
2 Objective and scope of the study 7
3 Company Profile 8-10
4 Theoretical Background 11-17
5 Research Methodology 18-21
6 Data analysis and Interpretation 22-30
7 Findings 31-32
8 Limitations 33
9 Conclusion 34
10 Recommendations 35-36
11 Annexure 37-39
12 Bibliography 40
4
5. EXECUTIVE SUMMARY
Project Title
“Consumer buying behavior while Shopping”
The study of any subject is made by examining it in an organized fashion. There
are three classes of variables involved in understanding consumer behavior;
STIMULUS, RESPONSE and INTERVENING variables. Stimulus variables, such
as advertisements, products exist in both the individuals’ external environment.
These generate a sensory input to consumers. Response variables are the resulting
mental / or physical reactions of individuals who are influenced by stimulus
variables. For e.g.: - purchasing a product or forming attitudes about it could be
viewed as response variables. Many of the variables affecting consumers (such as
personality, learning, and perceptions are external situations, motives, and so forth)
cannot be directly observed.
The project “Consumer buying behavior while shopping”. Is carried out under
supervision and guidance of BIG BAZAAR. The project was about studying the
consumer buying behavior.
A questionnaire was prepared by us in order to conduct market survey. The
questionnaire was based on different parameters to judge and understand the
consumer behaviors and determine the best possible strategies which could be used
to attract customers.
The research carried out in this project was descriptive in nature. The study was
aimed at knowing the various eating habits of a consumer.
This project helped in understanding what exactly a customer looks in an eating
joint before entering it. It gave an idea about the essential factors that are required
now a day for an eating joint to attract customers in this competitive world.
5
6. We were also given a task to understand the customer eating habits, what a
consumer wants while eating in a restaurant what all a consumer look for and what
are their expectations, how can a mall owner satisfy the needs and wants of a
consumer so that the consumer may come back and the retailer can retain its
consumer.
This project helped us to figure out the different consumer eating behavior and to
understand the overall customer perception of eating in a restaurant as well as their
demand for mall.
The trend today has been to combine shopping with various offering. For e.g. apart
from shopping there are food courts, cinema theaters and even in some an
amusement centre for children.
Shopping has made people spend not just on their requirements of goods to be
bought but to look on the totally of experience have a quick bite at McDonalds in
the mall or let the kids play fun game while one is busy shopping or even taking
the family out for movie and having a dinner all under one roof. The benefits of
this totally offering are that many vendors get to have peoples patronize their
offerings, while the
Shopping experience i.e. being enhanced, more business got by the stores at the
venue. Shopping is no longer a onetime agenda for people. Various options are
opening up.
OBJECTIVES & SCOPE OF THE STUDY
6
7. Objective:-
• To analyze consumer behavior towards consumption of fast food.
Scope of the project:-
The market survey has done in fast food restaurants; this project is useful for
the better understanding of the consumer behavior. The project encompasses the
various behavior of customer, their pre and post behavior when they eat. There is
also overview of the consumer’s attraction towards fast food restaurants, mostly
consumer perceptions are changing and most of the consumer now prefers to eat in
fast food restaurant. The project work involves specific guidelines for the
restaurant and helps the restaurants to understand better the consumer behavior in
fast food restaurants.
Company profile
Big Bazaar
7
8. Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 7
millions square feet of retail space, has over 1000 stores across 53 cities in India
and employs over 25,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls.
Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky,
Fashion Station, all, Top 10, bazaar and Star and Sitara. The company also
operates an online portal, futurebazaar.com.
Big Bazaar is not just another hypermarket. It caters to every need of your family.
Where Big Bazaar scores over other stores is its value for money proposition for
the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - that’s
what they guarantee. With the ever increasing array of private labels, it has opened
the doors into the world of fashion and general merchandise including
Home furnishings, utensils, crockery, cutlery, sports goods and much more at
prices that will surprise you. And this is just the beginning. Big Bazaar plans to
add much more to complete your shopping experience.
Future group
Future group is one of the country’s leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics.
8
9. The group’s flagship company, pantaloon Retail (India) Limited operates over 7
million square feet of retail space, has over 1000 stores of its leading retail formats
include, Pantaloon, Big Bazaar, Central, Food Bazaar, Home Town, Ozone, Depot,
future Money and online retail format, futurebazaar.com.
Future group includes, Future Capital Holding, Future Generally India Indus
league clothing and Galaxy Entertainment that manages sports Bar, Brew Bar and
Bowling Co. Future Capital Holding, the group ‘s financial arm, focuses on asset
management and consumer credit. It manages assets worth over $1 billion that are
being invested in developing retail real estate and consumer-related brands and
hotels.
The group’s joint venture partners include Italian insurance major, generally.
French retailer ETAM group. Us-based stationery products retailers, Staples Inc.
and UK-based Lee Cooper and India-based Talwalkar’s, Blue Foods and Liberty
Shoes.
Future Group’s vision is to, “deliver Everything, Everywhere, Every time to every
Indian consumer in the most profitable manner.” The group considers” as a core
value and its corporate credo is- Rewrite rules, Retain values.
9
10. Theoretical Background
Retailing – is the most active and attractive sector selling goods or services directly
to final of the last decade. While the retailing industry consumers for personal, non
business use itself has been present through history in our country, it is in the
recent past it has witnessed so mush dynamism
10
11. Retailing one of the largest sectors in the global economy is going through a
transition phase not only in India but the world over.
The study of any subject is made easier by examining it in an organized fashion.
There are three classes of variables involved in understanding consumer behavior,
stimulus, response and intervening variables. Stimulus variables, such as
advertisement, products and hunger pangs exist in both the individuals’ external
and internal environment. These generate sensory inputs to consumers. Responses
variables are the resulting mental and/or physical reactions of individual who are
influenced by stimulus variables. For ex: - purchasing a product or forming
attitudes about it could be viewed as responses variables.
Many of the variables affecting consumer (such as personality, learning, and
perceptions of external situations, motives, and so forth) cannot be directly
observed therefore, those who want to learn about the variables affecting consumer
must often make inference to determine the extent to which a given variable is
having an influnce
The study of consumer behavior can also be quite complex, because of the many
variables involved and their throw the variables, tendency to interact with and
influence each other. Models of consumer behavior have been developed as a
means of dealing. With this complexity. Models can help organize out thinking
about consumers into a coherent into a coherent whole by identifying relevant
variables, describing their basic characteristics, and specifying how the variables
relate to each other.
Consumer decisions Process
11
12. This process consists of the decision process regarding products and services. The
major steps in this process are shown as problem recognition, information search
and evaluation, purchasing processes, and post purchase behavior. Problem
recognition occurs when the consumer is activated by awareness of sufficient
difference her actual affairs and her concept of the ideal situation. This can occurs
through activation of a motive such as hunger, by confronting some external
stimulus such as an advertisement, or by being effected by additional variables
such as social or situational influences.
Internal search – a quick and largely unconscious review of memory for stored
information and experiences regarding the problem. The information is in the form
of belief and attitudes that have influenced the consumer’s preference towards
bands. Often such a review results in recognizing a strong brand preference, and a
routine purchase occurs. However if an internal search does not provide sufficient
information about products, or how to evaluate them, the consumer continues with
a more involved external search for information. This result exposure to numerous
informational inputs called stimuli, which can arise from a variety of sources,
including advertisement, printed products reviews, and comments from friends.
Any informational stimuli are subjected to information-processing activities, which
the consumer uses to derive meaning from stimuli. The process Involves allocating
attention to available stimuli deriving meaning form these stimuli and holding this
meaning in what is termed in what is termed short term memory where it can be
retained briefly to allow further processing.
Indian retail market scenario
12
13. The financial year 2005-06 saw India ride high on the waves of a
booming economy. The BSE sensex scaled new heights by crossing the
1200 points mark early that year. The GDP growth for 2005-06 was about
8.4 % while foreign reserves had crossed the US$ 165 billion mark. India
had shed its tag of a third world country and is being hailed as one of the
most rapidly emerging markets and a popular investment destination.
Between the affluent and the middle class has reduced dramatically. The
Indian middle class is expected to grow from its current share of 22 % to
32 % of the total population by 2010 over the last few years retail has
become one of the fastest growing sector in the Indian economy. Retail
in India is currently estimated to be a $230 billion industry of which
organized retail 3 % or roughly $ 7 billion. At keamey has identified India
as the leading retail destination in their annual list of most attractive
countries for international retail expansion (Global retail development
index 2006). Organized retail is expected to grow at the rate of 25-30%
per annum and is projected to attain a size of $23 billion by 2010.
The booming services sector in India has fueled the growth of a new class
of consumer the single urban youth whose expenses are typically
independent of family compulsion. As observed globally the steady climb
in lifestyle and leisure goods is essentially due to disposable income of
this class of consumers. Over the last one year salaries have increased by
approximately 15-20%. The divide
The government has allowed foreign direct investment in real estate since
early 2005. This has led to increased foreign interest and has encouraged
13
14. joint ventures between Indian and foreign developer. Considering the vast
potential in the retail business 51% FDI in single brand retailing has also
been allowed recently. This move is anticipated to attract foreign
investment technology global best practices and cater to the demand for
high quality branded goods in India.
Corollary to the real estate growth retail boom too has percolated to the
tier-2 and tier-3 cities of India of the total 361 mail projects currently
underway in India 227 are in the top 7 cities while the rest 134 are
distributed over various tier-2 tier3 cities. These statistics reveal the far
reaching effect of positive macro trends
In changing the consumer preferences and shifting mindsets towards
organized retail experience besides new malls close to 35 hypermarket
325 large department stores and over 10000 new outlets are also under
development. Growth in rural population and increase in agricultural
incomes also offers considerable scope for innovative retail formats.
India’s vast middle class and its virtually untapped retail industry are key
attraction for global retail giants wanting to enter new markets. As India
continues to get strongly integrated with global policies the retail sector is
bound to grow manifold in the years to come. The depth of the Indian
market and the variations of the consumer profile portend a bright future
for the sustained growth of the Indian retail sector.
14
15. Current scenario
Pune has been experiencing a retail boom since the last 2-3 years in 2005
approximately 1.25 mm. sq. ft of new retail space was added to Pune real
estate market. This led the current retail stock of the city to grow to 3.5
mm.sq ft growth in commercial activities and the migrant population of
young white collar workers has been the key driver of real estate boom in
the city.
With 23 mall projects in the pipeline the city was expected to have a
cumulative retail slot of approximately 4.5 mn.sq ft by end 2006 and
infusion of new retail space over the next two years the total retail stock
in Pune by end 2008 is estimated to be about 8.7 mn sq ft.
The city has been witnessing an interesting trend of movie screens being
located in large format mall developments. Another noticeable trend in
the retail format is the advent of specialty mall or niche malls.
Centre locations
The locations where retail developers have flourished traditionally are the
high streets of M .G Road F C road and J. M. road in the central part of
the city these markets have a unique mix of local brands along with
national and international retailers both are known to generate substantial
revenues along with heavy footfalls.
15
16. However the development of malls in the neighboring locations is
anticipated to affect the footfalls of these traditional high streets. A case in
point is the presence of magnum mall (175000 sq. ft.)
In the camp area which has created a pull effect on the consumer
stronghold of M. G. road.nucleus mall (200000 sq ft ) in camp which
became operational in 2005 had shoppers stop take up space for its second
outlet in the city. Another large scale project Pune central a mall by
pantaloon retail on bund garden road has food bazaar as its anchor tenant
and caters to the domestic needs of the bulk of the resident population of
central Pune.
These retail market in the central location of the city currently house
approximately 1.78 mn.sq.ft of retail stock a new mall fun n travel
(100000 sq ft) has been planned in the bund garden region while two
malls ascent (93654 sq ft) And one centre port (1240000 sq ft) are coming
up on the university road. These developments are slated to enter the
market sometime in 2007.
Suburban and peripheral location
While the retail markets in camp an bund garden road continue to mature
retail sector activity is increasingly shifting to suburban and peripheral
locations of Aundh, Hadpsar karve road kondhwa and yerwada note
wothy mall development sudev axis (350000) will also be operational in
16
17. 2007 this micro market is expected to witness a number of large scale
mall developments amounting to approximately 2.3 mn sq ft of new retail
space by 2008.
RESEARCH METHODOLOGY
Research Methodology ill common parlance refers to a search for knowledge. One
can also define also research as a scientific and systematic research for pertinent
information a specific topic. Research is an art of systematic investigation. Some
people consider research as a movement, a movement to the known to the
unknown.
According to Clifford Woody: -
17
18. “Research comprises defining and redefining problems, formulating hypothesis or
suggested solutions, collecting, organizing and evaluating data, making deductions
mil reaching conclusion, and at last carefully testing the conclusion to determine
whether they fit the formulating hypothesis.”
Marketing research is defined as a systematic gathering and analysis of the data
concern with an objective. The whole activity is divided into various parts and
after compilation of that we reach at certain findings, which enable us to marketing
decision. It involves the diagnosis of information needed and the selection of the
relevant and inter-related variables.
Research Plan: -
Research Approach: SURVEY METHOD
Primary Source
Primary data consists of original information gathered for specific purpose. The
primary data is collected through questionnaire. The questionnaire is through
common instrument collecting primary collection. I collected the data through
questionnaire from different small eating joints.
Research Instrument
The research instruments used for collecting the primary data were the
questionnaire.
Questionnaire
18
19. The questionnaire was carefully developed tested and debugged before they were
administered on a large scale. Each questions contributed to the research objective
here questionnaire is structured types means there are concrete, definite and
predetermined questions.
The questions are presented are exactly same wording and in the same an order to
all respondents. The questionnaire had a mix type of open ended, closed ended and
multiple choice questions. The questions were limited in numbers simple direct
and unbiased technology was adopted.
Data Source:
Primary:
19
20. The data was collected through questionnaire comprising of 17 questions.
Secondary:
The data was collected through:
Data Collection Instrument:
Questionnaire
Sampling Procedure:
1. Sample Unit : Consumer visited Small Eating Joints
Sample Size : 50 Respondents
2.
3. Sampling Method : Random Sampling Method
20
22. Question No. 1
Do you Visit mall?
Do you visit Yes No
No. of Respondents (%) 100% 0%
No. of Respondents (in 50 0
no.)
22
23. Do you visit
120%
100%
80%
60% No. of Respondents (%)
40%
20%
0%
Yes No
Interpretation
All the candidates interviewed visited mall.
Question No. 2
With whom you prefer to visit mall?
Prefer to visit Friend Spouse Colleagues Alone
malls
No. of 60% 20% 4% 16%
Respondents
(%)
23
24. No. of 30 10 2 8
Respondents
(in no.)
Prefer to visit malls
16%
4% Friend
Spouse
Colleagues
20% 60% Alone
Interpretation
Out of 50 respondents:-
60% preferred to visit malls with Friends.
20% preferred to visit malls with their spouse.
Question No. 3
How much time you spend in a mall?
Time spent on Hour 1-2 hrs More than 3
visiting hours
malls
No. of 20% 50% 30%
Respondents (%)
No. of 10 25 15
24
25. Respondents (in
no.)
Time spent on visiting malls
20%
30%
Hour
1-2 hrs
More than 3 hours
50%
Interpretation
Out of 50 respondents 25 respondents spend approx.1-2 hrs in a mall.
Out of 50 respondents 15 respondents spend approx.more than 3 hrs in
mall.
Out of 50 respondents 10 respondents spend approx. less than 1hrs. In
mall.
Question No. 4
Does the person with whom you visit mall influence you?
Person who influence Yes No
No. of Respondents (%) 40% 60%
No. of Respondents (in 20 30
no.)
25
26. Person who influence
Person who influence
70%
60%
60%
50%
40%
40%
No. of Respondents (%)
30%
20%
10%
0%
Yes No
Interpretation
Humans are social being, different person has different perception and attitude, so
they purchase according to their own need like.
Question No. 5
Do you visit the mall, by advertising influence?
Advertisement Yes No Sometime Can’t say
influence yes
No. of 40% 24% 16% 20%
Respondents
(%)
No. of 20 12 8 10
Respondents
26
27. (in no.)
Advertisement influence
20%
Yes
40%
No
Sometome yes
16%
Can’t say
24%
Interpretation
Out 50 respondents:-
20 respondents responded that they come to know things through
advertisement.
12 respondents responded that they are not affected by advertisement.
08 respondents responded that sometime yes and sometime they don’t know.
Question No. 6
Why do you choose mall for shopping?
Choosing Less Economical Brands Variety Quality All Convenient
malls for time under
shopping one
roof
No. of 14% 24% 26% 8% 14% 6% 8%
Respondents
(%)
27
28. No. of 7 12 13 4 7 3 4
Respondents
(in no.)
Choosing malls for shopping
Less time
Economical
Brands
Variety
Quality
All under one roof
Convenien
Interpretation
7 respondents said less time, 12 respondents said its economical, 13 respondents
said they get brands.
Question No. 7
Do you go for unplanned (spot Purchases) shopping / Purchases?
28
29. Unplanned Yes No Can’t say
purchases or spot
purchases
No. of 54% 32% 14%
Respondents (%)
No. of 27 16 7
Respondents (in
numbers)
Unplanned purchases or spot purchases
14%
Yes
No
Can’t say
54%
32%
Interpretation
Out of 50 respondents
29
30. 54% respondents made unplanned purchases.
32% respondents said they don’t make unplanned purchases.
14% respondents said that they were not sure
Question No. 8
Which of the following media you find the ads of any shopping mall?
Mode of Newspaper T.V Radio Hoardings Others
advertisement
No. of 30% 50% 10% 8% 2%
Respondents
(%)
No. of 15 25 5 4 1
Respondents
(in numbers)
Mode of advertisement
2%
8%
10% 30% Newspaper
T.V
Radio
Hoardings
Others
50%
Interpretation
Out of 50 respondents
30
31. 30% respondents get aware through Newspaper.
25% respondents get aware of the ads through T.V.
10% respondents get aware through Radio channels.
8% respondents get aware through hoardings.
FINDINGS AND OBSERVATIONS
1. Almost every person contacted or interviewed said that he/she has visited
malls. Maximum number of respondents said they are aware of malls.
2. From analysis we found out that most of the people were affected and
attracted with offers and schemes.
3. It has been found out that most of the people in Pune city visit malls for
refreshment and enjoy.
4. Consumers choose malls to stop because they all want variety and brands
and shopping at malls according to the consumers is economic as compared
to shopping at other places.
Most of the people who were interviewed by me responded that brand loyal
5.
and most of them stack to the brand they like.
31
32. 6. Advertising plays a very crucial part in the consumer decision making
process.
Most of the respondents take on the spot decision of buying different
7.
products because of the various attractive product displays and pretty
combination which the store tries on the mannequins is mostly dependent by
the customers, show that most of the consumers are attracted towards
different fancy displays.
8. For most of the respondents quality plays a very important role because most
of the respondents said that they want quality products’ and that’s also one
reason for most of the respondents sticking to particular brands.
9. We can also say that location, variety convenience and economical products
are not the only things which attract the customer but there are some other
factors which play a major role in attracting the customers as mentioned.
32
33. LIMITATIONS
Time constraint
The allotted time to conduct the survey was 15 days. Therefore it became a bit
difficult to cover the entire city of Pune. However, the key areas were aptly
covered.
Availability of data:
Most of the restaurants and eating joints were not in favor of us conducting the
survey inside their premises as it would disturb their customers. ‘Non-willingness
of the respondents to answer the questionnaire was also a hurdle.
Reliability of data:-
Reliability of data always remains a prime concern when humans are surveyed.
Mon-interest, poor understanding, unclear questions, inability to think instantly
and customer biases creeps in apprehensiveness in the minds of the researcher
while tabulating and analyzing the data.
33
34. CONCLUSION
Consumer’s behavior is often studied because certain decisions are significantly
affected by their behavior or expected actions. For this reason consumer behavior
is said to be applied discipline.
1. In a general sense, the most important reason for studying consumer
behavior is the significant role it plays in our lives. Much of our time is
spent directly in the market place, eating or engaging in other activities. A
large amount of additional time is spent thinking about products and
services, talking to friends about them, and seeing or hearing advertisements
about them. In addition, the goods people eat and the manner in which they
use them significantly influence how they live their daily lives. These
general concerns alone are enough to justify our study of consumer
behavior. However, many seek to understand the behavior of consumers for
what are thought to be more immediate and tangible reasons.
2. The main reason behind this project was to find out the behavior of the
consumer buying behavior while shopping at mall because most of the
population surveyed preferred to shop at malls and how day by day the
consumers demands are increasing and through this project I came to know
that what are the various behavior of a typical customer who shops at mall.
34
35. RECOMMENDATIONS
Customers are becoming price conscious they are having many options in
the market considering the consumer buying behavior the malls and other
shopping centers should take certain definite steps like retaining
customers by giving those schemes discounts and better service.
The trend today has been to combine shopping with various offerings for
ex… in a mall apart from shopping a customer enjoys food courts and
many others services which today’s modem malls provide.
Shopping has made people spend not just on their requirements of goods
to be bought but to look on the totality of the experience have a quick bite
at Mc Donald’s in the mall are let the kids play fun games while one is
busy shopping or even taking the family out to movie and having a dinner
“ALL UNDER ONE ROOF”
The benefits of this totality offering are that many vendors get to have
people patronized their offerings while the shopping experience i.e.’ being
enhanced more business is got by the stores at the venue. Shopping is no
longer a onetime agenda for people. Various options are opening up.
35
36. During the analysis it was found that customers become loyal to few malls
and department stores and visit them often as compared to other.
Although it was found all of them keep approximately same kinds of
brands and products and the same pleasing environment. All this in mind
we need to differentiate our mall from others in the city to build up our
own set of customers. It was found that the major problem faced by the
customers is the crowed at the cash counter. The life of today’s generation
has become very fast. They don’t want to wait in a queue for a longer
period. Thus we must provide more cash counters in our mall.
One advantage is that there is only one mall in the city that is magnum
mall others are the department stores. So enhance it and make it better to
make it different i.e. by having special attraction like body spa, Gym in
the mall. There should be a provision for ATMs in the mall too.
Annexure
36
37. “Questionnaire on Consumer shopping behavior in BIG
BAZAAR”
Hi..!! Please spare some time to fill in this survey. The survey is
voluntary and will help us to gather more information to make our project.
1. Do you visit mall?
a. Yes b. No
2. With whom you prefer to visit malls?
a. Friends b. spouse c. Colleague d. Alone
3. How much time do you usually spend in a mall?
Hour b. 1-2 hours c. More than 3 hours
a.
4. Does the person with whom you visit mall influence you?
a. Yes b. No
5. Do you visit the mall, by advertisement influence?
a. Yes b. No c. Sometimes yes d. Can’t say
6. Why do you choose mall for shopping?
Less time b. Economic c. Brands d. Variety
a.
e. Quality f. All under one g. Convenience
37
38. 7. Which of the following media you find the ads of any shopping mall?
a. News b. T.V. c. Radio d. Hoardings
8. How frequently do you visit mall?
Weekly b. Monthly c. Occasionally
a.
9. Do you stick to a particular brand?
a. Yes b. No c. Can’t say
Why you opt for a particular mall?
10.
a. Quality b. Services c. Brand name d. word of
mouth
11. Do you go for unplanned (spot) shopping / purchases?
a. Yes b. No c. Can’t say
What are the things you would like to list under planned purchases?
12.
a. Apparels b. Food products c. Appliances
d. Jewwellary e. Cosmetics f. Health & oral care
g. Utensils h. Grocery i. Toy & Gifts
Feed back / Suggestions:-
13.
……………………………………………………………………..
……………………………………………………………………..
38
39. ……………………………………………………………………..
Name……………………………………………………………..
Occupation……………………………………………………….
Thanking you
Bibliography
Books and magazines:
39
40. • Consumer Behavior
- Fourth edition by David L. London & Albert J. Delia Bitta.
• Research methodology (Methods & Technology)
Revised Second edition by C.R.Kothari
Through net surfing:
www.google.com
•
www.wikipedia.com
•
www.answers.com
•
40