Any kind of remote collaboration is hard. But it can seem nearly impossible when you are working with a design team. The visual interaction and open environment needed for great creative work can be tricky to achieve when your team doesn’t sit in the same room. But effective remote design and collaboration is possible.
MURAL Webinar: Empowering Remote Teams To Collaborate VisuallyMURAL
In this webinar, Maura Hoven (Sr. Product Designer, UserTesting) will share the methods she applies to her mostly-remote team of designers, engineers and researchers so they can regularly flex their design muscles - getting everyone involved, on board, and making design a habit that fits alongside their day-to-day obligations.
MURAL Webinar: Special Touches That Make Your Sprints KickassMURAL
In this webinar, Dee Scarano (Lead Design Sprint Trainer at AJ&Smart) shared insights from running hundreds of design sprints and training people from some of the biggest and best companies in the world.
Darden School of Business professor Jeanne Liedtka continues her webinar series on 'Evaluating the Impact of Design Thinking', this time as part of MURAL Imagine, focusing on the ‘social technology’ aspect of design thinking.
Welcome to management - Learning how to lead your first UX research team Rebecca Destello
You’ve spent years honing your craft as a researcher and in recognition of your hard work, you’ve been promoted to lead a team of your very own! Welcome to management, now what?
UX management is fulfilling, but is not a direct next step from being a strong UX practitioner. Your UX projects didn’t prepare you for all the paperwork! Or taking disciplinary action! Or the myriad of other responsibilities that arise when your priority is to help others succeed.
Whether you are a new leader inheriting a team or building one from scratch, or aspiring to be one, come to this session to learn what you need to make the leap from individual contributor to team leader and while keeping your sanity (mostly) in check.
Enthusiastic about the diversity of recent design thinking approaches, but frustrated that an opportunity to truly establish design thinking as a discipline might be missed, the What Could Be team developed the Design Thinking Canvas as a common first step in planning your design and innovation projects.
In this webinar, David Townson introduces the logic behind the Canvas, acknowledges key influences, explains its structure and gives a quick-start guide on a number of ways to use it.
Hi,
User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them.
I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles.
My 7 UX Principles:
Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible.
So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups.
I hope that you enjoy the slides and please, give me your feedback.
Best Regards,
Rafel Daron
Twitter: rafaeldaron
Email: rafaeldaron@gmail.com
Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)Skot Carruth
Entrepreneurs are everywhere. But some are in better places than others. My firm was built around lean product design with startups. But when we started working with some of the world’s largest companies, we quickly realized one thing: Entrepreneurs in the enterprise have it rough. Here are some tips for using the language of design to more effectively employ lean startup methods in the enterprise.
Any kind of remote collaboration is hard. But it can seem nearly impossible when you are working with a design team. The visual interaction and open environment needed for great creative work can be tricky to achieve when your team doesn’t sit in the same room. But effective remote design and collaboration is possible.
MURAL Webinar: Empowering Remote Teams To Collaborate VisuallyMURAL
In this webinar, Maura Hoven (Sr. Product Designer, UserTesting) will share the methods she applies to her mostly-remote team of designers, engineers and researchers so they can regularly flex their design muscles - getting everyone involved, on board, and making design a habit that fits alongside their day-to-day obligations.
MURAL Webinar: Special Touches That Make Your Sprints KickassMURAL
In this webinar, Dee Scarano (Lead Design Sprint Trainer at AJ&Smart) shared insights from running hundreds of design sprints and training people from some of the biggest and best companies in the world.
Darden School of Business professor Jeanne Liedtka continues her webinar series on 'Evaluating the Impact of Design Thinking', this time as part of MURAL Imagine, focusing on the ‘social technology’ aspect of design thinking.
Welcome to management - Learning how to lead your first UX research team Rebecca Destello
You’ve spent years honing your craft as a researcher and in recognition of your hard work, you’ve been promoted to lead a team of your very own! Welcome to management, now what?
UX management is fulfilling, but is not a direct next step from being a strong UX practitioner. Your UX projects didn’t prepare you for all the paperwork! Or taking disciplinary action! Or the myriad of other responsibilities that arise when your priority is to help others succeed.
Whether you are a new leader inheriting a team or building one from scratch, or aspiring to be one, come to this session to learn what you need to make the leap from individual contributor to team leader and while keeping your sanity (mostly) in check.
Enthusiastic about the diversity of recent design thinking approaches, but frustrated that an opportunity to truly establish design thinking as a discipline might be missed, the What Could Be team developed the Design Thinking Canvas as a common first step in planning your design and innovation projects.
In this webinar, David Townson introduces the logic behind the Canvas, acknowledges key influences, explains its structure and gives a quick-start guide on a number of ways to use it.
Hi,
User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them.
I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles.
My 7 UX Principles:
Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible.
So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups.
I hope that you enjoy the slides and please, give me your feedback.
Best Regards,
Rafel Daron
Twitter: rafaeldaron
Email: rafaeldaron@gmail.com
Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)Skot Carruth
Entrepreneurs are everywhere. But some are in better places than others. My firm was built around lean product design with startups. But when we started working with some of the world’s largest companies, we quickly realized one thing: Entrepreneurs in the enterprise have it rough. Here are some tips for using the language of design to more effectively employ lean startup methods in the enterprise.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Visual design principles & practices for web and mobile appsTania Schlatter
These slides are from a one-day class designed to help product teams bridge the gap between applications that look great or are highly functional.
This class, given with the Boston UXPA, provides guidelines and examples about how to make visual design decisions that reinforce usability best practices and create interfaces that people value. Participants learn the characteristics of “visually usable” apps to know what to shoot for, and get an introduction to the visual design “tools” for digital apps – layout, type, color, imagery, and controls and affordances – and how to use them to create appealing applications people can easily understand and use.
Hold onto your hats: The Scaled Agile Framework might be good for design!Jennifer Fabrizi
Design and the Scaled Agile Framework… Maybe you’ve heard about SAFe. Maybe others have told you it’s a terrible, scary-looking, confusing diagram of how corporations try to “do agile.” Or maybe you’ve experienced the scrum-of-scrums-from-hell where no one knows what’s really going on, what the product you’re all working on is really supposed be, or why you’re even doing it in the first place. So you might be skittish about talking about it altogether!
We’ll use story telling from our internal XD practice, shining a light on what we’ve found that works and what doesn’t. We’ll share our stories about XD allies and stakeholder management nightmares that lead us to key insights.
We’ll also share our hopes, visions, and plans for how we want to activate design thinking throughout our organization by creating meaningful experiences of design in addition to meaningful experiences.
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...UXPA International
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.
#anzmlearn Learner Experience Design: Employing empathy to deliver experienceJoyce Seitzinger
Keynote at the ANZMlearn Symposium, 24 November 2015 at Swinburne University. Key question: How can we use experience design techniques focused on empathy for the learner, in our educational designs?
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
Designers are from Venus, developers are from Mars. For far too long, the two groups have had difficulties working together. At best, it is dysfunctional, at worst, impossible. In return, we have been drowned in a sea of horrible products.
Great experiences come from design and technology working together to complement each other. In this presentation, the focus in on how developers can be integrated into the design process earlier and more effectively.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Ideas into Action (Santa Clara Edition)Ernest Chiang
Four breakout sessions with a joint shareback round. Determine what winning looks like as measured by Mozilla's four pillars of activity. Tools, roadmap and things you can do when you return home. How you can adapt the 3-year plan to your local context and the projects you care about. How you can multiply the mission. Skills Learned: Metrics, Building Open into your Project, How to Identify the NoM in your ideas & highlight/promote/grow those
A presentation on design thinking and the design process. Design thinking is generally defined as an analytic and creative process that engages a person or group in opportunities to experiment, create and prototype, gather feedback, and redesign. The process is fluid and can go back and forward many times. Redefining of the problem, redesigning the solution(s) throughout the process will happen numerous times.
What is human-centered design?
In this presentation, we have explained the concept of Human-centered design with the help of real-life examples.
By definition: Human-centered design is an approach to problem-solving, commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process
Visualizing Value with Alignment DiagramsJim Kalbach
We are witnessing a fundamental shift in the way businesses create and capture value. Competing today requires a whole new mental model of how the world works. But we are stuck in obsolete practices of management that optimise short term gains to maximise shareholder prices at the expense of long term value shared by employees and society as whole.
Visualisations are a key tool that help organisations change their perspective and assume an outside-in view of their enterprise. Though no silver bullet, diagrams of various kinds seek to align people’s experiences with how businesses create and capture value.
Such visualisations are already an implicit part of design practices. Thus my position seeks to reframe the existing contributions of designers in a new and constructive way, highlighting their strategic value. Visualising value leverages our design skills to give us more awareness, competency, and that proverbial seat at the table.
This talk discusses some of the core principles of value alignment through visualisation, with examples from the field and practical advice offered throughout.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Visual design principles & practices for web and mobile appsTania Schlatter
These slides are from a one-day class designed to help product teams bridge the gap between applications that look great or are highly functional.
This class, given with the Boston UXPA, provides guidelines and examples about how to make visual design decisions that reinforce usability best practices and create interfaces that people value. Participants learn the characteristics of “visually usable” apps to know what to shoot for, and get an introduction to the visual design “tools” for digital apps – layout, type, color, imagery, and controls and affordances – and how to use them to create appealing applications people can easily understand and use.
Hold onto your hats: The Scaled Agile Framework might be good for design!Jennifer Fabrizi
Design and the Scaled Agile Framework… Maybe you’ve heard about SAFe. Maybe others have told you it’s a terrible, scary-looking, confusing diagram of how corporations try to “do agile.” Or maybe you’ve experienced the scrum-of-scrums-from-hell where no one knows what’s really going on, what the product you’re all working on is really supposed be, or why you’re even doing it in the first place. So you might be skittish about talking about it altogether!
We’ll use story telling from our internal XD practice, shining a light on what we’ve found that works and what doesn’t. We’ll share our stories about XD allies and stakeholder management nightmares that lead us to key insights.
We’ll also share our hopes, visions, and plans for how we want to activate design thinking throughout our organization by creating meaningful experiences of design in addition to meaningful experiences.
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...UXPA International
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.
#anzmlearn Learner Experience Design: Employing empathy to deliver experienceJoyce Seitzinger
Keynote at the ANZMlearn Symposium, 24 November 2015 at Swinburne University. Key question: How can we use experience design techniques focused on empathy for the learner, in our educational designs?
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
Designers are from Venus, developers are from Mars. For far too long, the two groups have had difficulties working together. At best, it is dysfunctional, at worst, impossible. In return, we have been drowned in a sea of horrible products.
Great experiences come from design and technology working together to complement each other. In this presentation, the focus in on how developers can be integrated into the design process earlier and more effectively.
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Ideas into Action (Santa Clara Edition)Ernest Chiang
Four breakout sessions with a joint shareback round. Determine what winning looks like as measured by Mozilla's four pillars of activity. Tools, roadmap and things you can do when you return home. How you can adapt the 3-year plan to your local context and the projects you care about. How you can multiply the mission. Skills Learned: Metrics, Building Open into your Project, How to Identify the NoM in your ideas & highlight/promote/grow those
A presentation on design thinking and the design process. Design thinking is generally defined as an analytic and creative process that engages a person or group in opportunities to experiment, create and prototype, gather feedback, and redesign. The process is fluid and can go back and forward many times. Redefining of the problem, redesigning the solution(s) throughout the process will happen numerous times.
What is human-centered design?
In this presentation, we have explained the concept of Human-centered design with the help of real-life examples.
By definition: Human-centered design is an approach to problem-solving, commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process
Visualizing Value with Alignment DiagramsJim Kalbach
We are witnessing a fundamental shift in the way businesses create and capture value. Competing today requires a whole new mental model of how the world works. But we are stuck in obsolete practices of management that optimise short term gains to maximise shareholder prices at the expense of long term value shared by employees and society as whole.
Visualisations are a key tool that help organisations change their perspective and assume an outside-in view of their enterprise. Though no silver bullet, diagrams of various kinds seek to align people’s experiences with how businesses create and capture value.
Such visualisations are already an implicit part of design practices. Thus my position seeks to reframe the existing contributions of designers in a new and constructive way, highlighting their strategic value. Visualising value leverages our design skills to give us more awareness, competency, and that proverbial seat at the table.
This talk discusses some of the core principles of value alignment through visualisation, with examples from the field and practical advice offered throughout.
Rapid Techniques for Mapping ExperiencesJim Kalbach
Understanding your customer's experience is the first step in creating solutions that provide value. The use of systematic, visual representations can expose previously unseen opportunities for growth. Called experience maps (among other related terms), these diagrams provides valuable business insight.
However, many people associate mapping experience with heavy upfront research. This need not be the case at all. In fact, diagrams can be co-created by team members in a matter of days.
Once complete, experience maps provide a big picture that you can align subsequent activities to, including user story mapping, design sprints, content planning, and more.
In this webcast you will learn:
The value of experience mapping and how you get results quick.
The key factors of a solid mapping effort, which still apply even in rapid creation situations.
A key to surviving disruption is understanding the tasks customers are trying accomplish: they “hire” products to get a job done. Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth.
Luckily, UX strategists have the skills to analyze customer behavior and correlate this to business opportunity using JTBD theory. This allows us to maximize opportunity by finding jobs that are most important to users, but with which they are least satisfied. Focus on delivering value for those jobs first.
This talk outlines JTBD theory and practice, and shows its relevance to UX strategy. Through examples, I’ll show how to prioritize efforts in a way that has real impact.
Understanding the dynamics of the user’s experience is the first step in creating solutions that provide value. The use of systematic, visual representations exposes previously unseen opportunities for growth. Called “alignment diagrams,” this category of diagram gives businesses strategic clarity based on the user experience.
Alignment diagrams have two parts: one capturing human behaviour and the other reflecting relevant aspects of the organisation. The overlap of these parts reveals the interaction between the two. By visually aligning experiences, providers are better able to highlight the points where value is created.
This workshop will show you how to turn customer insight into actionable intelligence. Together, we’ll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you’ll be able to apply some of the principles in practice. At the end of the session you should have the confidence to embark on a diagraming effort and be able to evangelise them.
Building a better mousetrap does guarantee success anymore. Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people’s lives.
The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth across channels and touchpoints. Broadly, the term “mapping experiences” describes a range of such visualizations. You’ve probably already encountered one of the many approaches already in practice – customer journey mapping, service blueprints, experience maps, mental model diagrams, etc.
For sure, IAs are well-suited for architecting such complex diagrams. Creating them requires empathy, organization, and visual storytelling skills.
But our job as IAs goes beyond mapmaking. We have to also assume the role of facilitator and aspire to become grassroots strategic players. Engaging others in conversation and gaining strategic alignment are the ultimate goals. It’s not about the “map,” rather the activity of “mapping” that’s important.
Getting everyone on the same page is vital for the success of any agile effort. Systematic, visual representations – maps of the user experience -- help align team towards a common goal. You’re probably already familiar with mapping techniques already out there: journey maps, experience maps, user story mapping and more.
But how do we apply these techniques in remote teams? The shared understanding that visualizations offer seems to get lost when interacting through Slack, Skype and the like. For sure, better tools can help remote collaboration, but ultimately distributed UX design requires a new set of skills.
Mapping Experience -- Jim Kalbach UXSTRAT 15Jim Kalbach
Building a better mousetrap does not guarantee success anymore. Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people's lives.
We are witnessing a fundamental shift in the way businesses create and capture value. But we are stuck in obsolete practices of management that optimize short term gains to maximize shareholder prices at the expense of long term shared value. The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth. This workshop focuses on ''alignment diagrams'', a category of artifact that gives businesses strategic clarity in creating competitive solutions. Together, we'll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you'll be able to apply some of the principles in practice.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
In this webinar hosted by MURAL, our own Jim Kalbach discusses each in more detail, with specific tips and techniques, as well as examples from IBM, McBeard and others.
Remote design sprints - Lessons from a brave new remote world (Agile Manchest...Neil Turner
Design sprints are a fantastic way for teams to rapidly explore a challenge, to come up with some potential solutions and to test these with users.
However, the classic 5-day design sprint assumes that everyone is in the same room. What if this isn’t possible? In this informative presentation from Agile Manchester 2023 you'll learn about 10 key lessons from 2 remote design sprints.
You’ll find what worked, what didn’t work, when it makes sense to run a remote design sprint and come away with enough knowledge to run your own one.
In this three hour workshop I present an introduction to the UCD process, an overview of the basic technologies of the web and a survey of current Mobile Web Design trends.
Lecture 6 of the COMP 4010 course on AR/VR. This lecture is about designing AR systems. This was taught by Mark Billinghurst at the University of South Australia on September 1st 2022.
The Internet of Things is everywhere. But, contrary to popular belief, it's not as easy as "just put a chip in it." This presentation discusses the subtle nuances on how to design consumer IoT products with the end-user in mind.
Designing Better Experiences - UX London 2013Cyber-Duck
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
Unicorns are considered to be the rare person who can do both design and development. But, why are they considered rare? Because consider design and development to be separate disciplines.
In this talk, I explore the spectrum of design and development, how designers can be empowered by learning about development, and how developers can be empowered by learning about design.
I gave this talk at the Big Design Conference in Addison, TX on September 6, 2014.
The fourth lecture from the Augmented Reality Summer School talk by Mark Billinghurst at the University of South Australia, February 15th - 19th, 2016. This provides an overview of prototyping techniques for AR interfaces.
Lecture on Interaction Design Prototyping and Evaluation taught by Mark Billinghurst as part of the COMP 4026 Advanced HCI class at the University of South Australia. Taught on August 11th 2016.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Agile and Design: creating and implementing products (in Italy) is possibleIlaria Mauric
The wiseman says: "A company specialized in IT consultancy cannot make products."
If you decide to break this taboo, the road is only one: understanding how that product can be realized and working hard to make it.
This is the story of Indyco, a tool born merging an agile dev team and a lean design team. Teams that didn't know each other before. And they made Indyco real in 6 months.
We will share the simple but powerful principles that lead us up to the go-live.
Now we are measuring and collecting data for next step.
These slides have been presented at Better Software 2014.
Agile and Design: creating and implementing products (in Italy) is possibleManuel Spezzani
The wiseman says: "A company specialized in IT consultancy cannot make products."
If you decide to break this taboo, the road is only one: understanding how that product can be realized and working hard to make it.
This is the story of Indyco, a tool born merging an agile dev team and a lean design team. Teams that didn't know each other before. And they made Indyco real in 6 months.
We will share the simple but powerful principles that lead us up to the go-live.
Now we are measuring and collecting data for next step.
These slides have been presented at Better Software 2014.
Revolutionizing JTBD Research: Evan Shore on AIJim Kalbach
Evan Shore, Senior Director of Product Management for Walmart Health & Wellness, shares his amazing exploration of using AI to assist in JTBD research.
Experience mapping serves as a perfect activity to bring into sprints. Diagrams allow you to pull together a wealth of information in a compact and compelling format that is efficient to use. They are well-suited for agile teams.
The key is to focus on engaging others in dialog. It’s not about the map (noun), it’s about mapping (verb). Turn customer insight in to action within the context of a sprint.
This talk will show you how to visualize the user experience quickly and leverage mapping in sprints. I’ll debunk the myth the mapping is a heavy, upfront activity. In fact, when done rapidly, mapping experiences becomes a springboard into creativity and solving real customer problems quickly.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
Identifying the touchpoints between customer and businesses is the first step in creating products and services that provide true value. The use of systematic, visual representations expose previously unseen opportunities for improvement and for growth.
There are many names for such diagrams: customer journey maps, experience maps, mental model diagrams, and more. The term “alignment diagrams” describes them all as a category of deliverable that shares a common fundamental principle: aligning the user experience with business processes.
Accordingly, alignment diagrams have two parts: one capturing customer behavior and the other reflecting business processes. The overlap of these two parts reveals the interaction between them. By visually aligning the user’s experiences with the business offering, providers are better able to highlight the points where value is created.
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Revolutionary technological advances aren’t the only kinds of innovation that matter these days. Increasingly, growth via service design, business models and experience design is critical for survival in a highly competitive world. With “Commercial R&D” (research & development), this presentation will demonstrate the importance UX design in corporate innovation efforts of the future.
Designing For Discovery With Faceted NavigationJim Kalbach
Faceted navigation has become very popular in the last decade. It’s seen as way to improve the findability of information on many sites, particularly those with large collections of products or documents. The design of real-world faceted navigation systems, however, proves to be more intricate than people first assume, and designers must be aware of many details.
This workshop covers principles of faceted classification and shows you how to use facets in web design. Many examples of faceted navigation will be presented and discussed. A clear, structured framework for understanding the individual components is presented to help you understand all the decisions involved. The topics are brought to life through several hands-on exercises.
Features
Using facets. After a brief overview of facets, we’ll discuss how to plan out their implementation.
Interface design. You’ll learn about the layout, display, and interaction with facets in detail. We’ll examine real-world examples, and you’ll apply what you’ve learnt in hands-on exercises.
Advanced topics. You will also be exposed to advanced topics in faceted navigation design, selecting multiple values, grouping, and more.
Human Factors in Innovation: Designing for AdoptionJim Kalbach
The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it's not the whiz-bang of technology but rather human factors that matter in the end.
This is where UX designers come in. Through empathy and understanding of people's needs and perceptions, we can increase the rate of adoption and reduce the risk of non-adoption. This is good for business.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
22. 1. Remote work is new (no, it isn’t)
2. Remote work means being far away (not really)
3. Remote work is permanent (actually, it’s fluid)
4. Remote work is for all companies (maybe not)
Misconceptions
44. • Agree on communication stack
• Get good audio
• Use multiple devices
• Get to digital quickly
• Prototype & test online
• Use a virtual whiteboard
Recommendations
71. • Jeff Gothelf, “Remote collaborative brainstorming and
sketching”
• Sqwiggle (always-on remote collaboration tool)
• Nathan Curtis (EightShapes) “Sharing Sketches Remotely”
using the IPEVO
• Kris Niles, “Creating a Pattern Library with Evernote and
Fireworks”
• Revelation by FocusVision
Use Cases