The document presents insights on UX and design thinking tailored for startups, emphasizing the importance of exploration, ideation, prototyping, and experimentation in the design process. It includes principles for enhancing user experience and encourages creativity through numerous idea generation. The author, Rafael Daron, shares his qualifications and provides a case study example about a project named Conecta.

1. UX & Design Thinking
for Startups
Understanding & Designing Business
Rafael Daron
UX & Service Designer
@rafaeldaron
rafaeldaron@gmail.com

2. - Master in Service Design, Politecnico di Milano, IT
- Specialist in Interaction Design, Faber Ludens, BR
- Bachelor in Information System, UNISEP, BR
- UX & Service Designer at Beta-i, Lisbon, PT
- UX & Service Designer at MediaEngine, Milan, IT
- Interaction Designer at C.E.S.A.R., Sorocaba, BR
- User Experience at CISS, Dois Vizinhos, BR
- Teacher at UNISEP, Dois Vizinhos, BR
About me

3. What is wrong here?

4. What is wrong here?

5. And here? What is wrong?

6. And how about that?

7. They insist!

8. Please, don’t do
that at home!

12. Essential
Attractive Practical Innovator Flexible
People Focus Smart
7 UX Principles
To the best experience

42. 1
Exploration

44. 2
Ideation

46. “If you want to have good ideas
you must have many ideas”
Linus Pauling

47. Don’t be shy!
Have crazy and absurd ideas.

48. 3
Prototype

49. MVP / MVS

50. Case: Conecta

51. Case: Conecta

52. Case: Conecta

53. Case: Conecta

54. 4
Experimentation

57. Paper Prototyping
Ltia

58. Give to real customers.

59. They liked to use?
They will buy?
Ask feedback.

62. “Fail Often to
Succeed Sooner”
IDEO

63. THANK YOU!
Rafael Daron
UX & Service Designer
@rafaeldaron
rafaeldaron@gmail.com