Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
How to close more deals with killing product demoJuraj Zamborský
A product demo happened to be one of the most crucial touchpoints in our sales process.
I hear quite often from other founders that they can't find an effective way to arrange and close more deals with their demos.
There a quite many reasons:
Dôvodov je niekoľko:
1. Bad Qualification
2. Companies don't pitch their demos the right way
3. Confusion of a demo with a product training
4. Demos are eventually tooooooo loooooong
5. Features are communicated more than the value
6. A loss of concentration
7. Demos don't end with a CLOSE
It's pretty easy to turn the wheel around.
Right qualification.
Setting the effective structure of your demo.
Story of your product rather than features.
Very specific close with confirmation of the next steps.
In the last two years, we managed to arrange and successfully close around 50% of all the 300 product demos we had.
I've put the major learnings and demo structure template that led to our success.
---
Reach out to me please if you want to learn more.
Write VALUE BUNDLE and I will send you a webinar recording as well as the followup templates that worked the best for me.
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Elaine Chen
In this class, we will look at how you define a minimum viable product – and think about a “minimum viable BUSINESS product” that is saleable. We will discuss product safety and regulatory implications for a saleable hardware product and discuss practical ways to gauge purchase intent / pricing elasticity before investing in tooling. We will discuss ways to define the product, differentiate it from the competition, and have a protectable core technology or asset that makes it hard for fast followers to copy your strategy. We will talk about the concept of a product roadmap both via software upgrades to a hardware platform (like iOS upgrades) and via upgrades to the hardware platform itself (like iPhone upgrades).
Sales deck for helping SaaS companies test ideas faster using a powerful but straightforward research method called fake door concept testing.
This is showing a nonfunctional mock to the user in the live product and collecting how many people click it and what they are saying.
This method lets you fail an idea fast with some hard evidence. Prioritize your backlog based on scientific data instead of opinions.
Our tool, Samelogic, removes the pain of setting up this infrastructure yourself and lets you design a fake door on the live site, set up your questions for your microsurvey, and turn it on to a segment of your users.
The target audience of this tool are small web product teams with a list of ideas they need to validate. Validation using our tool lets everyone participate, from the product manager, user experience, and engineer.
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
Revolutionizing JTBD Research: Evan Shore on AIJim Kalbach
Evan Shore, Senior Director of Product Management for Walmart Health & Wellness, shares his amazing exploration of using AI to assist in JTBD research.
Experience mapping serves as a perfect activity to bring into sprints. Diagrams allow you to pull together a wealth of information in a compact and compelling format that is efficient to use. They are well-suited for agile teams.
The key is to focus on engaging others in dialog. It’s not about the map (noun), it’s about mapping (verb). Turn customer insight in to action within the context of a sprint.
This talk will show you how to visualize the user experience quickly and leverage mapping in sprints. I’ll debunk the myth the mapping is a heavy, upfront activity. In fact, when done rapidly, mapping experiences becomes a springboard into creativity and solving real customer problems quickly.
How to close more deals with killing product demoJuraj Zamborský
A product demo happened to be one of the most crucial touchpoints in our sales process.
I hear quite often from other founders that they can't find an effective way to arrange and close more deals with their demos.
There a quite many reasons:
Dôvodov je niekoľko:
1. Bad Qualification
2. Companies don't pitch their demos the right way
3. Confusion of a demo with a product training
4. Demos are eventually tooooooo loooooong
5. Features are communicated more than the value
6. A loss of concentration
7. Demos don't end with a CLOSE
It's pretty easy to turn the wheel around.
Right qualification.
Setting the effective structure of your demo.
Story of your product rather than features.
Very specific close with confirmation of the next steps.
In the last two years, we managed to arrange and successfully close around 50% of all the 300 product demos we had.
I've put the major learnings and demo structure template that led to our success.
---
Reach out to me please if you want to learn more.
Write VALUE BUNDLE and I will send you a webinar recording as well as the followup templates that worked the best for me.
Product development - From Idea to Reality - VYE Leader TalkBui Hai An
Product development - From Idea to Reality - Viet Youth Entrepreneur Bootcamp Leader Talk.
Sharing to help VYE Boot-camper solidify their ideas and prepare for better pitch.
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Elaine Chen
In this class, we will look at how you define a minimum viable product – and think about a “minimum viable BUSINESS product” that is saleable. We will discuss product safety and regulatory implications for a saleable hardware product and discuss practical ways to gauge purchase intent / pricing elasticity before investing in tooling. We will discuss ways to define the product, differentiate it from the competition, and have a protectable core technology or asset that makes it hard for fast followers to copy your strategy. We will talk about the concept of a product roadmap both via software upgrades to a hardware platform (like iOS upgrades) and via upgrades to the hardware platform itself (like iPhone upgrades).
Sales deck for helping SaaS companies test ideas faster using a powerful but straightforward research method called fake door concept testing.
This is showing a nonfunctional mock to the user in the live product and collecting how many people click it and what they are saying.
This method lets you fail an idea fast with some hard evidence. Prioritize your backlog based on scientific data instead of opinions.
Our tool, Samelogic, removes the pain of setting up this infrastructure yourself and lets you design a fake door on the live site, set up your questions for your microsurvey, and turn it on to a segment of your users.
The target audience of this tool are small web product teams with a list of ideas they need to validate. Validation using our tool lets everyone participate, from the product manager, user experience, and engineer.
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
Revolutionizing JTBD Research: Evan Shore on AIJim Kalbach
Evan Shore, Senior Director of Product Management for Walmart Health & Wellness, shares his amazing exploration of using AI to assist in JTBD research.
Experience mapping serves as a perfect activity to bring into sprints. Diagrams allow you to pull together a wealth of information in a compact and compelling format that is efficient to use. They are well-suited for agile teams.
The key is to focus on engaging others in dialog. It’s not about the map (noun), it’s about mapping (verb). Turn customer insight in to action within the context of a sprint.
This talk will show you how to visualize the user experience quickly and leverage mapping in sprints. I’ll debunk the myth the mapping is a heavy, upfront activity. In fact, when done rapidly, mapping experiences becomes a springboard into creativity and solving real customer problems quickly.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
Getting everyone on the same page is vital for the success of any agile effort. Systematic, visual representations – maps of the user experience -- help align team towards a common goal. You’re probably already familiar with mapping techniques already out there: journey maps, experience maps, user story mapping and more.
But how do we apply these techniques in remote teams? The shared understanding that visualizations offer seems to get lost when interacting through Slack, Skype and the like. For sure, better tools can help remote collaboration, but ultimately distributed UX design requires a new set of skills.
Building a better mousetrap does guarantee success anymore. Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people’s lives.
The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth across channels and touchpoints. Broadly, the term “mapping experiences” describes a range of such visualizations. You’ve probably already encountered one of the many approaches already in practice – customer journey mapping, service blueprints, experience maps, mental model diagrams, etc.
For sure, IAs are well-suited for architecting such complex diagrams. Creating them requires empathy, organization, and visual storytelling skills.
But our job as IAs goes beyond mapmaking. We have to also assume the role of facilitator and aspire to become grassroots strategic players. Engaging others in conversation and gaining strategic alignment are the ultimate goals. It’s not about the “map,” rather the activity of “mapping” that’s important.
Rapid Techniques for Mapping ExperiencesJim Kalbach
Understanding your customer's experience is the first step in creating solutions that provide value. The use of systematic, visual representations can expose previously unseen opportunities for growth. Called experience maps (among other related terms), these diagrams provides valuable business insight.
However, many people associate mapping experience with heavy upfront research. This need not be the case at all. In fact, diagrams can be co-created by team members in a matter of days.
Once complete, experience maps provide a big picture that you can align subsequent activities to, including user story mapping, design sprints, content planning, and more.
In this webcast you will learn:
The value of experience mapping and how you get results quick.
The key factors of a solid mapping effort, which still apply even in rapid creation situations.
Understanding the dynamics of the user’s experience is the first step in creating solutions that provide value. The use of systematic, visual representations exposes previously unseen opportunities for growth. Called “alignment diagrams,” this category of diagram gives businesses strategic clarity based on the user experience.
Alignment diagrams have two parts: one capturing human behaviour and the other reflecting relevant aspects of the organisation. The overlap of these parts reveals the interaction between the two. By visually aligning experiences, providers are better able to highlight the points where value is created.
This workshop will show you how to turn customer insight into actionable intelligence. Together, we’ll discuss the principles of value alignment and review many diagram examples. Through hands-on exercises, you’ll be able to apply some of the principles in practice. At the end of the session you should have the confidence to embark on a diagraming effort and be able to evangelise them.
Any kind of remote collaboration is hard. But it can seem nearly impossible when you are working with a design team. The visual interaction and open environment needed for great creative work can be tricky to achieve when your team doesn’t sit in the same room. But effective remote design and collaboration is possible.
Visualizing Value with Alignment DiagramsJim Kalbach
We are witnessing a fundamental shift in the way businesses create and capture value. Competing today requires a whole new mental model of how the world works. But we are stuck in obsolete practices of management that optimise short term gains to maximise shareholder prices at the expense of long term value shared by employees and society as whole.
Visualisations are a key tool that help organisations change their perspective and assume an outside-in view of their enterprise. Though no silver bullet, diagrams of various kinds seek to align people’s experiences with how businesses create and capture value.
Such visualisations are already an implicit part of design practices. Thus my position seeks to reframe the existing contributions of designers in a new and constructive way, highlighting their strategic value. Visualising value leverages our design skills to give us more awareness, competency, and that proverbial seat at the table.
This talk discusses some of the core principles of value alignment through visualisation, with examples from the field and practical advice offered throughout.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
4. [EASTMAN] recognized that his roll
film could lead to a revolution if he
focused on the experience he wanted
to deliver, an experience captured in
his advertising slogan, “You press
the button, we do the rest.”
15. 1515
Kodak = Camera > Photographers
eBay = Trading Platform > Entrepreneurs
Google = Search Engine > Expert Researchers
but…
Segway = New Vehicle > Weirdo on Scooter
Super Size = Value for Money > Unhealthy person
16. Lowering Barriers
Enable what was previously out of reach.
Types of barriers
• Skill
• Time
• Access
• Social
• Wealth
17. Using “The Ask”
1. Listen to clients talk about customers.
2. Shift discussion with The Ask.
3. Consider how to lower barriers.
4. Capture the vision of future customers.
5. Work backwards from there.
21. MICHAEL SCHRAGE
Who Do You Want Your Customers To Become?
UX needs to revisit its fundamentals. Great UX
design should not just focus on the challenge of
creating better customer experiences
but rise to the challenge of
creating better customers.
22. Who is M. Schrage asking UX
designers to become?
