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CUSTOMER SUCCESS
YEAH, THAT‘S A THING
@JimKalbach
If a man can write a better book,
preach a better sermon, or make
a better mousetrap than his
neighbor, you will find a broad
hard-beaten road to his house.
– RALPH WALDO EMERSON
4,400 Patents for Mousetraps
Land Expand
• Onboard and train
• Monitor health
• Build relationships
• Find opportunities
• Increase adoption
Techies
‘Let‘s
try it out‘
Visionaries
‘Be first‘
Conservatives
‘Prove it‘
Pragmatists
‘Stick with
the crowd‘
Sceptics
‘I doubt it‘
Uncertainty drives attitude toward adoption
It turns out our attitude
toward technology adoption
becomes significant…any time
we are introduced to products
that require us to change our
current mode of behaviour.
Perceived Attributes in Adoption
1. Relative Advantage
Is it better?
2. Compatibility
Does it fit in?
3. Complexity
Is it understandable?
4. Trialability
Can it be tested?
5. Observability
What does it look like?
Making customers better,
makes better customers
Danke schön!
@JimKalbach
Jim.Kalbach@Gmail.com
www.experiencinginformation.com

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Customer Success: Yeah, That's A Thing

Editor's Notes

  1. Started at SalesForce >5 years old Yearly conferences Certification courses