How Do I UX?
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This document provides tips and advice for navigating a career in user experience (UX) design. It discusses key aspects of UX like defining UX versus UI, conducting user research, creating wireframes and prototypes, and effective project planning and workflow. Specific tips include talking to clients to understand needs, using agile methods, conducting card sorting and user interviews, and the importance of sketching, wireframing and iteration. Recommended books and tools are also provided.
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How Do I UX?
- 1. How Do I UX? Navigating Buzz-Words and Doing Work
- 3. pointing at post-it notes since 2007
- 4. @quickleft
- 6. we build applications for clients.
- 7. we build applications for ourselves.
- 11. let’s talk design in terms of web • Graphic Designer • Illustrator • Typographer • Web Designer • Information Architect • Interaction Designer • User Interface Designer • User Experience Designer
- 12. is this a designer?
- 13. …why are they always touching their faces?
- 14. • Helvetica • Steve Jobs • Unsolicited Re-designs • i.e. Weather Apps • Research and Statistics • Cheeky T-Shirts • Adobe software Things Designers Like: • Comic Sans • Steve Ballmer • Unsolicited Feedback • i.e. “My cousin is a designer” • Opinions and Gut Feelings • Cargo shorts • Gimp software Things Designers Don’t Like:
- 15. UX web design
- 16. what is MODERN WEB DESIGN?
- 17. “ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration - likely because so much bad design simply is decoration. - Good design isn’t. ! - Good design is problem solving. Jeffrey Veen ”
- 18. be a problem solver. @jmspool
- 19. check out his site https://www.uie.com/articles/ • Great Articles • Upcoming Workshops • Upcoming Conferences
- 20. website design v.s. application design
- 21. read this book The User Experience Team of One: A Research and Design Survival Guide by Leah Buley @ugleah
- 23. applications
- 24. why is netflix successful? • Wealth of Content • Cost • Ease of Use • Beautiful Navigation • Intuitive Features
- 25. simple choices • Clear Hierarchy • Icons for Actions • Rating system • Secondary Navigation
- 26. simple interfaces • Task oriented • Generic UI Patterns • Transparent • Interactive
- 27. intuitive suggestions • User Delight • Enabling • Taking out steps
- 28. Not all applications are created equally. Caveat emptor
- 29. healthcare.gov • Controversial Content • Small Margin for Error • Scalability Issues • Usability Confusion • Low Confidence
- 30. so where do we start?
- 31. conversation • Talk to the client • Listen to their idea(s) • Take Notes • Give Minimal Direction • Keep in mind scope
- 32. The summation of an individual’s sensory driven experience, created through their interaction with a particular company, person, and/or other element. user experience in brief.
- 33. “ UX is not UI. UX is an acronym for “user experience.” It is almost always followed by the word “design.” …But these designers aren’t designing things in the same sense as a visual or interface designer. ! - UX is the intangible design of a strategy that brings us to a solution. Erik Flowers @Erik_UX ”
- 34. ux is not ui www.uxisnotui.com UX and UI are buzz words. ! UX = User Experience UI = User Interface ! Be careful, and learn the difference. UX is much more comprehensive and encapsulates many professions in the field. ! Whereas UI generally refers solely to a screen design, or specific designer.
- 35. A map to ux design
- 36. outline project scope • Talk to your client • Listen to their idea(s) • Take Notes • Give Minimal Direction • Keep Realistic Parameters • Pragmatism
- 37. proposals • Inform • Educate • Display Worth • Show Proof of Concept • Direct to Action
- 38. read this book Design is a Job by Mike Monteiro @monteiro
- 39. project kick-off • Create Schedule • Provide Educational Resources • Rubrics • Expectations • Budget Transparency • Deliverables
- 40. gather ideas from stakeholders • Establish Who is Client Lead • Enlist Allies • Encourage Interaction • Feedback Windows • Acceptance Doors
- 41. run meetings effectively • Introduction • Set Expectations First • Present • Elicit Feedback • Summarize • Close
- 42. agile workflow • Not just for Developers • Transparency • Pivoting • Thwarts Client Shock • Elicits Ideas from Team
- 43. don’t go chasing waterfalls • Slows down the process • Ad Agency Model • Hides Designs for “Big Reveal” • Puts Eggs in One Basket • Isolates Designer
- 44. field research
- 45. persona research • Target specific demographics for users • Discover multiple personas • Build out interactions • Test Personas • Tie Personas to Workflows https://blog.mailchimp.com/new-mailchimp-user-persona-research/
- 46. user interviews • In-Person walkthroughs • Phone Calls • Hangouts/Skype • Questionnaires
- 47. PLANNING FOR PROJECTS • Resourcing the Team • Research • Discovery Phase • Design • Test • Iterate
- 48. user journey mapping • Use personas if available • Walkthrough a use case • Post-It notes • White Boards • Flow-charts • Google Docs
- 49. card sorting • User Centered Taxonomy • Information Architecture • Workflows • Menu Structure • Navigation Paths • Open / Closed / Reverse
- 50. Site maps • Break site into chunks • Outline • Condense Actions • Top Level • Hierarchy
- 51. use pinterest Write all over them and put them everywhere.
- 52. buy lots of these Write all over them and put them everywhere.
- 53. sleep near a notebook Ideas come at all hours, not just at the office.
- 54. content strategy
- 55. “ …content strategy is to copywriting, as information architecture is to design. Rachel Lovinger @rlovinger ”
- 56. Everything’s An Argument by Andrea A. Lunsford read this book
- 57. product design
- 58. design principles 1: Visual design ! 2: interaction ! 3: psychology
- 59. wire-framing • Sketching is not Drawing • Layer your Sketches • Loosen up • Play to your strengths • Focus on Interaction • Design is in the Details http://uxdesign.smashingmagazine.com/2011/12/13/messy-art-ux-sketching/
- 60. example:
- 61. what are annotations? • Key to Wireframe • Short Descriptors • Focus on Benefits • Number Items !
- 63. get ‘cool grey’ markers • Expensive • Worth it • Usually around $40 http://www.amazon.com/Primsacolor-Premier-Double-Markers-Colored/dp/B0007YLFC6/ref=sr_1_cc_1?
- 64. use a ruler
- 65. take a life-study class • Draw Naked People • Get over yourself • Turns out almost no one is a ‘model’ • Great way to learn how to sketch quickly • Takes Pressure Away !
- 66. Paper app - by 53 • Free • Digital Wire-framing • Extra nice features are $12
- 67. bar napkin will do in pinch • Use at own discretion
- 68. get your hands dirty • Start Today • Anyone can learn • Practice • Practice • Practice
- 70. photoshop etiquette http://photoshopetiquette.com • File Organization • Best Practices • Naming Conventions • Layer Organization
- 71. example:
- 72. alternatives to photoshop? • Macaw • Sketch • Fireworks
- 73. macaw • $130
- 74. sketch • $30
- 75. style tiles • File Organization • Best Practices • Naming Conventions • Layer Organization