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@SKOTCARRUTH@SKOTCARRUTH
Experiment-Driven
Design in the Enterprise
@SKOTCARRUTH
“Johanna Bosslady
Senior Vice President
We’re a $100B company. We
can’t put out a crummy MVP!
@SKOTCARRUTH
Small
Teams
Customer
Contact
MVP
Innovation
Accounting
Sisyphus, by Titian circa 1548
@SKOTCARRUTH
@SKOTCARRUTH
March of the Stakeholders
Photo by Raul Pacheco
How might we stay lean
in the enterprise?
@SKOTCARRUTH
@SKOTCARRUTH
+ Lean Startup
Design Delivery
Product Market Fit
@SKOTCARRUTH
Set up your design
team like a startup.
ONE
@SKOTCARRUTH
Designer EngineerEntrepreneur
*Elon Musk photo by Michelle Andonian, cropped. CC BY-ND 2.0. We have not actually worked with Elon Musk. Yet.
The “Design” Team
@SKOTCARRUTH
Use the language of design.
TWO
@SKOTCARRUTH
“Johanna Bosslady
Senior Vice President
We’re a $100B company.
We’d better design this well.
@SKOTCARRUTH
Leverage the best of 

Design Thinking and Agile
THREE
@SKOTCARRUTH
HYPOTHESIS
OPPORTUNITYTEST
IDEATE
MAKE
UNDERSTAND
Experiment
Driven
Design
@SKOTCARRUTH
HYPOTHESIS
OPPORTUNITYTEST
IDEATE
MAKE
UNDERSTAND
BUILD
MEASURE
LEARN
Build-Measure-LearnExperiment-Driven Design
@SKOTCARRUTH
OPPORTUNITY
UNDERSTAND
@SKOTCARRUTH
@SKOTCARRUTH@SKOTCARRUTH
ESIS
IDEATE
@SKOTCARRUTH@SKOTCARRUTH
ESIS
IDEATE
@SKOTCARRUTH
@SKOTCARRUTH
HYPOTHESIS
OPPORTUNITYTEST
IDEATE
MAKE
@SKOTCARRUTH
@SKOTCARRUTH
“(Actual Stakeholder Quote)
Wait, this thing is real? 

When can we launch it?
@SKOTCARRUTH
1. Shack up with makers
2. Try using the language of design
3. Rally around experiments
4. Research, ideate, and make together
TAKEAWAYS
@SKOTCARRUTH@SKOTCARRUTH
Thank you!
@skotcarruth
skot@philosophie.is

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