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Wayne Pau
Wayne Pau

This document provides an overview of design thinking and its key stages. It begins with an introduction to design thinking and its focus on a human-centered approach. It then outlines the main stages in the design thinking process - empathize, define, ideate, prototype, and test. For each stage, it provides explanations and examples to illustrate techniques like empathy mapping, developing point of view statements, brainstorming rules, and grouping and voting on ideas. The document aims to explain the core concepts and practices of design thinking.

Design
1 of 36
Design Thinking Intro Wayne Pau, Emerging Technologies SAP July 30, 2014
© 2012 SAP AG. All rights reserved. 2 My Apology Slide “If I'm curt with you it's because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please... with sugar on top…” - Winston Wolfe (Pulp Fiction)
© 2012 SAP AG. All rights reserved. 3 Overall Agenda 1. What is DT? 2. Stage 1: Empathy 3. Stage 2: Define 4. Stage 3: Ideate 5. More Info
What is Design Thinking
© 2012 SAP AG. All rights reserved. 5 What is Design Thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO
© 2012 SAP AG. All rights reserved. 6 Pillars of Design Thinking innovation
© 2012 SAP AG. All rights reserved. 7 Flare & Focus • Balancing Flare vs. Focus • Flare = Big Ideas • Focus = Getting things done • Mindset “switching” http://dschool.stanford.edu/fellowships/2013/10/24/the-focus- inside-the-flare/
© 2012 SAP AG. All rights reserved. 8 Value Diversity • Multi-Disciplinary Teams • T-Shaped People • Different Perspectives http://changeprocessdesign.wordpress.com/
© 2012 SAP AG. All rights reserved. 9 T-Shaped People •I-Shaped BREADTH DEPTH BREADTH DEPTH •T-Shaped
© 2012 SAP AG. All rights reserved. 10 Idea Space & Diversity Team Members Great Ideas Homogenous Multi-Disciplined So-so Ideas 3 Great Ideas 4 So-so Ideas 7 Ideas Total 6 Great Ideas 5 So-so Ideas 11 Ideas Total
© 2012 SAP AG. All rights reserved. 11 1st and 2nd Wave Ideas 1st Wave 1st Wave Only 1st & 2nd Wave 2 Good Ideas 4 So-so Ideas 6 Ideas Total 5 Great Ideas 8 So-so Ideas 13 Ideas Total 2nd Wave Good Idea So-so Idea
© 2012 SAP AG. All rights reserved. 12 Lots of Variants IDEO Variant HCD VariantCREATEDU Stanford d.school SAP Design for America
© 2012 SAP AG. All rights reserved. 13 d.School Design Thinking Stages Empathize Define Ideate Prototype Test
Empathize
© 2012 SAP AG. All rights reserved. 15 Quick Video on Empathy http://www.youtube.com/watch?v=cDDWvj_q-o8
© 2012 SAP AG. All rights reserved. 16 Empathize Mode Crate Empathy for User: • Observe • Engage • Immerse Empathize Define Ideate Prototype Test
© 2012 SAP AG. All rights reserved. 17 Design Thinking Phase: Empathy • Core component of “Design Thinking” • Empathy via: 1. Observe 2. Engage 3. Immerse
© 2012 SAP AG. All rights reserved. 18 Why Empathy? • Guide, Direct Innovation • Narrow/Refine Target Users • Mine for Emotions and Motivations
© 2012 SAP AG. All rights reserved. 19 User Interview – Ideal Timeline (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/interview-for-empathy.pdf)
© 2012 SAP AG. All rights reserved. 20 Empathy Map • I SAY… • I DO… • THINK… • FEEL… Inferred Observed (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/empathy-map
© 2012 SAP AG. All rights reserved. 21 Pau's Hierarchy of Empathy • Level 4 – Emote • Level 3 – Read • Level 2 – Observe • Level 1 – Listen • Level 0 - Ignore http://waynepau.blogspot.ca/2013/11/de sign-thinking-levels-of-insights- paus.html
Define
© 2012 SAP AG. All rights reserved. 23 Define Mode Define Problem Set: • Fine POVs (“Point of View”) • Create HMWs (“How Might We…”) • Guides/Focus innovation efforts Empathize Define Ideate Prototype Test
© 2012 SAP AG. All rights reserved. 24 Composite Sketch • Semi-Fictional • Give them a Name, Age, Gender, etc • “Enough” detail for empathy • Get Team Buy-in for Target User • Initially *only* focus on Target User
© 2012 SAP AG. All rights reserved. 25 Point of View statements (POV) – Mad Lib Isolate: • USER • NEED • INSIGHT Into: • [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] “Semi-Pro Drummer needs portable, silent drum kit so he can practice while travelling on business to keep up his skills.”
© 2012 SAP AG. All rights reserved. 26 How Might We (HMW) • Create a list of HMW based on POV • USER + NEED + INSIGHT 1. How to create/produce lighter weight Drum Stands? 2. How to create portable/folding drum kits? 3. How to create a quick set-up drum kit? 4. How to reduce the volume of drum kit? 5. ….
Ideate
© 2012 SAP AG. All rights reserved. 28 Ideate Mode Generate Ideas: • Focus on Idea Generation • Look beyond “Obvious”, Uncover Unexpected • Create Fluency (vol.) & Flexibility (variety) Empathize Define Ideate Prototype Test
© 2012 SAP AG. All rights reserved. 29 Brain Storming Rules 1. One Conversation at a Time 2. Go for Quantity 3. Headline! 4. Build on the ideas of Others 5. Encourage “Wild Ideas” 6. Be VISUAL… 7. Stay on Topic 8. Defer Judgment – No BLOCKING (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf)
© 2012 SAP AG. All rights reserved. 30 “Stickies” Grouping & Voting • Start to Group & Categorize • Focus on Quantity and Quality • Look for “Patterns” • Employ Group Voting
© 2012 SAP AG. All rights reserved. 31 Double Hump of Ideas (http://www.core77.com/blog/columns/the_power_of_bad_ideas_22446.asp)
© 2012 SAP AG. All rights reserved. 32 Point of View statements (POV) – Wanted Ad • Think Craigslist or Kijiji Drummer Wanted. Any skill level. (Newmarket) Two guitarists seeking drummer with small portable kit for ambient space rock jamming/song- writing collaboration. We're both in our early 40's, pretty easy-going intermediate level players, hoping for about a session per week in a moderate-volume home rehearsal setting in the Newmarket area. Any skill and experience level, but must be comfortable with jamming and into being a part of a ground-up creative process.
More Info
© 2012 SAP AG. All rights reserved. 34 Design Thinking – d.school website http://dschool.stanford.edu/
© 2012 SAP AG. All rights reserved. 35 Design Thinking Books
Thank you Email: Wayne Pau (wayne.pau@sap.com) Twitter: https://twitter.com/Wayne_Pau Blog: http://waynepau.blogspot.ca/ LinkedIn: https://www.linkedin.com/in/waynepau

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Next36 design thinking_intro_4x3_v2

  • 1. Design Thinking Intro Wayne Pau, Emerging Technologies SAP July 30, 2014
  • 2. © 2012 SAP AG. All rights reserved. 2 My Apology Slide “If I'm curt with you it's because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please... with sugar on top…” - Winston Wolfe (Pulp Fiction)
  • 3. © 2012 SAP AG. All rights reserved. 3 Overall Agenda 1. What is DT? 2. Stage 1: Empathy 3. Stage 2: Define 4. Stage 3: Ideate 5. More Info
  • 4. What is Design Thinking
  • 5. © 2012 SAP AG. All rights reserved. 5 What is Design Thinking? “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO
  • 6. © 2012 SAP AG. All rights reserved. 6 Pillars of Design Thinking innovation
  • 7. © 2012 SAP AG. All rights reserved. 7 Flare & Focus • Balancing Flare vs. Focus • Flare = Big Ideas • Focus = Getting things done • Mindset “switching” http://dschool.stanford.edu/fellowships/2013/10/24/the-focus- inside-the-flare/
  • 8. © 2012 SAP AG. All rights reserved. 8 Value Diversity • Multi-Disciplinary Teams • T-Shaped People • Different Perspectives http://changeprocessdesign.wordpress.com/
  • 9. © 2012 SAP AG. All rights reserved. 9 T-Shaped People •I-Shaped BREADTH DEPTH BREADTH DEPTH •T-Shaped
  • 10. © 2012 SAP AG. All rights reserved. 10 Idea Space & Diversity Team Members Great Ideas Homogenous Multi-Disciplined So-so Ideas 3 Great Ideas 4 So-so Ideas 7 Ideas Total 6 Great Ideas 5 So-so Ideas 11 Ideas Total
  • 11. © 2012 SAP AG. All rights reserved. 11 1st and 2nd Wave Ideas 1st Wave 1st Wave Only 1st & 2nd Wave 2 Good Ideas 4 So-so Ideas 6 Ideas Total 5 Great Ideas 8 So-so Ideas 13 Ideas Total 2nd Wave Good Idea So-so Idea
  • 12. © 2012 SAP AG. All rights reserved. 12 Lots of Variants IDEO Variant HCD VariantCREATEDU Stanford d.school SAP Design for America
  • 13. © 2012 SAP AG. All rights reserved. 13 d.School Design Thinking Stages Empathize Define Ideate Prototype Test
  • 15. © 2012 SAP AG. All rights reserved. 15 Quick Video on Empathy http://www.youtube.com/watch?v=cDDWvj_q-o8
  • 16. © 2012 SAP AG. All rights reserved. 16 Empathize Mode Crate Empathy for User: • Observe • Engage • Immerse Empathize Define Ideate Prototype Test
  • 17. © 2012 SAP AG. All rights reserved. 17 Design Thinking Phase: Empathy • Core component of “Design Thinking” • Empathy via: 1. Observe 2. Engage 3. Immerse
  • 18. © 2012 SAP AG. All rights reserved. 18 Why Empathy? • Guide, Direct Innovation • Narrow/Refine Target Users • Mine for Emotions and Motivations
  • 19. © 2012 SAP AG. All rights reserved. 19 User Interview – Ideal Timeline (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/interview-for-empathy.pdf)
  • 20. © 2012 SAP AG. All rights reserved. 20 Empathy Map • I SAY… • I DO… • THINK… • FEEL… Inferred Observed (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/empathy-map
  • 21. © 2012 SAP AG. All rights reserved. 21 Pau's Hierarchy of Empathy • Level 4 – Emote • Level 3 – Read • Level 2 – Observe • Level 1 – Listen • Level 0 - Ignore http://waynepau.blogspot.ca/2013/11/de sign-thinking-levels-of-insights- paus.html
  • 23. © 2012 SAP AG. All rights reserved. 23 Define Mode Define Problem Set: • Fine POVs (“Point of View”) • Create HMWs (“How Might We…”) • Guides/Focus innovation efforts Empathize Define Ideate Prototype Test
  • 24. © 2012 SAP AG. All rights reserved. 24 Composite Sketch • Semi-Fictional • Give them a Name, Age, Gender, etc • “Enough” detail for empathy • Get Team Buy-in for Target User • Initially *only* focus on Target User
  • 25. © 2012 SAP AG. All rights reserved. 25 Point of View statements (POV) – Mad Lib Isolate: • USER • NEED • INSIGHT Into: • [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] “Semi-Pro Drummer needs portable, silent drum kit so he can practice while travelling on business to keep up his skills.”
  • 26. © 2012 SAP AG. All rights reserved. 26 How Might We (HMW) • Create a list of HMW based on POV • USER + NEED + INSIGHT 1. How to create/produce lighter weight Drum Stands? 2. How to create portable/folding drum kits? 3. How to create a quick set-up drum kit? 4. How to reduce the volume of drum kit? 5. ….
  • 28. © 2012 SAP AG. All rights reserved. 28 Ideate Mode Generate Ideas: • Focus on Idea Generation • Look beyond “Obvious”, Uncover Unexpected • Create Fluency (vol.) & Flexibility (variety) Empathize Define Ideate Prototype Test
  • 29. © 2012 SAP AG. All rights reserved. 29 Brain Storming Rules 1. One Conversation at a Time 2. Go for Quantity 3. Headline! 4. Build on the ideas of Others 5. Encourage “Wild Ideas” 6. Be VISUAL… 7. Stay on Topic 8. Defer Judgment – No BLOCKING (http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf)
  • 30. © 2012 SAP AG. All rights reserved. 30 “Stickies” Grouping & Voting • Start to Group & Categorize • Focus on Quantity and Quality • Look for “Patterns” • Employ Group Voting
  • 31. © 2012 SAP AG. All rights reserved. 31 Double Hump of Ideas (http://www.core77.com/blog/columns/the_power_of_bad_ideas_22446.asp)
  • 32. © 2012 SAP AG. All rights reserved. 32 Point of View statements (POV) – Wanted Ad • Think Craigslist or Kijiji Drummer Wanted. Any skill level. (Newmarket) Two guitarists seeking drummer with small portable kit for ambient space rock jamming/song- writing collaboration. We're both in our early 40's, pretty easy-going intermediate level players, hoping for about a session per week in a moderate-volume home rehearsal setting in the Newmarket area. Any skill and experience level, but must be comfortable with jamming and into being a part of a ground-up creative process.
  • 34. © 2012 SAP AG. All rights reserved. 34 Design Thinking – d.school website http://dschool.stanford.edu/
  • 35. © 2012 SAP AG. All rights reserved. 35 Design Thinking Books
  • 36. Thank you Email: Wayne Pau (wayne.pau@sap.com) Twitter: https://twitter.com/Wayne_Pau Blog: http://waynepau.blogspot.ca/ LinkedIn: https://www.linkedin.com/in/waynepau