2. From these results it is evident that R and B is the most popular
genre, me and my peer will therefore be basing our video on R and B as
we feel it will attract the largest audience thus increasing the changes of
success for our product.

3. Asking this question enabled us to identify our target audience, from these results it
becomes apparent that more than half our audience range from sixteen to twenty
four years, we can therefore conclude that R and B is a genre popular amongst the
younger generation which will therefore allow us to address how we attract our
target audience.

4. This question determined what type of video we would create, from these
results you can see that the most preferred video type is narrative, we will
therefore create a narrative type video in which we will try to intrigue our
audience by creating a storyline which addresses a particular issue as we feel it
will generate interest.

5. From these results it is clear that a majority of our target audience prefer it
when the music video contains no special effects or animation however some
do like special effects we will therefore include no animation and keep or
special effects to a minimal trying our utmost to not include too many.

6. From these results it is clear that a majority of our audience prefer not to
have routines in music videos we will therefore not include any routines.

7. From these results it is clear that my audience prefer a mid tempo the most, this
has therefore provided us with a basic criteria for the type of song we will be
selecting.