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Back cover con

  1. 1. BACK COVERCONSTRUCTION
  2. 2. O n t h e b a c k c o v e r w e d e c id e d t o h a v e a p ic t u r e o f a f lo w e r w h i c h lo o k s a s t h o u g h it is c r u m b lin g a w a y , w e f e l t t h ef lo w e r r e p r e s e n t e d t h e a r t is t m i n d - s e t w it h in t h e v id e o a s it a lm o s t r e p r e s e n t e d t h e a r t is t p e e li n g o f b it s o f t h ef lo w e r w h ic h is h e lp in g h e r t o d e c id e w h a t t o d o , w h e t h e r s h e s h o u ld le a v e a n d b e w it h h e r lo v e r o r c o n t i n u e liv in gin m i s e r y . T h i s a ls o lin k s t o a s c e n e w it h i n o u r v id e o w h e r e t h e a r t i s t is p r a y in g a n d s e e k in g g u id a n c e f r o m G o d ,t h e s e e le m e n t s t o g e t h e r a s a r e s u lt r e p r e s e n t h o w p e r p le x e d t h e a r t is t is a n d h o w t h is is c a u s in g h e r t o b e c o m ed e p r e s s e d . A s w e ll a s t h is w e f e lt t h a t t h e c r u m b lin g o f t h e f lo w e r a ls o d e p ic t e d t h e c r u m b lin g o f t h e a r t is t sr e la t io n s h ip w i t h h e r f a m ily d u e t o t h e ir l a c k o f w illi n g n e s s t o a llo w h e r t o d o w h a t s h e w a n t s a n d w h a t m a k e s h e rh a p p y b y f o r c in g h e r t o s t a y a w a y f r o m t h e m a n s h e lo v e s .
  3. 3. CROPPING THE WHAT THE IMAGE LOOKED LIKE IMAGE WHEN WE ADJUSTED THE BRIGHTNESSThe first thing to do was to select the imagewe wished to use. Having done this wecropped the image in order to cause it tobecame square as digipak covers are THE DARK STROKE EFFECT WHICH WEsquare. Then we adjusted the brightness by EVENTUALLY SETTLED FOR...using the brightness/contrast tool howeverwhen doing this we felt the image lost tomuch colour so we therefore decided not touse this effect. Instead we started to testand try different types of effects in order tosee which one would portray best theambience and atmosphere we wanted tocreate. Once we had tested and tried anumber of effects we eventually settled forthe “Dark strokes effect”, not only because itportrayed the atmosphere we wanted tocreate but also because it allowed us tokeep a constant continuity as we used thiseffect on the inside cover.
  4. 4. H e r e w e h a v e a d d e d t h e n a m e o f t h e a r t is t a n d t h e a c t u a l a lb u m c o v e r , t h e t e x t f o r t h e c o v e r is t h es a m e a s t h e t e x t f o r t h e f r o n t , in s id e a n d p r o m o t io n a l p o s t e r . W e d id t h is t o k e e p a c o n s t a n tc o n t in u it y w h ic h e n a b le d u s t o c r e a t e s t r o n g b r a n d id e n t it y . S e c o n d ly w e a d d e d q u o t e s f r o m b ign e w s in d u s t r ie s s u c h a s t h e “ N e w Y o r k t im e s ” a s w e ll a s u p c o m in g m u s ic v id e o a w a r d s t o s h o w t h a to u r p r o d u c t h a s b e e n c r it ic a lly a c c la im e d g iv in g it r e c o g n it io n a n d p u b lic it y w h ic h c o n t r ib u t e s t o t h em a r k e t in g o f o u r p r o d u c t . A ls o w e r e s e a r c h e d t h e c o m p a n y n a m e a n d w h a t in s t it u t io n t h e a lb u mw a s f r o m , h a v in g f o u n d t h e s e e le m e n t s w e a d d e d t h e m t o t h e b o t t o m le f t o f t h e c o v e r , a s w e ll a st h e c o m p a n y n a m e a n d in s t it u t io n w e a d d e d t h e w o r d s “ A ll r ig h t s r e s e r v e d ” a s t h is h a d b e e n w r it t e no n t h e b a c k o t h e r C D c o v e r s . T h is in t u r n im p r o v e d t h e p r o f e s s io n a lis m o f o u r c o v e r a n d c a u s e d it t olo o k m o r e g e n u in e . F u r t h e r m o r e , w e a d d e d a w e b s it e a s w e f e lt it w o u ld b e e f f e c t iv e a s it w o u ldk e e p t h e a u d ie n c e in f o r m e d a n d a llo w t h e m t o m a y b e a c c e s s e x t r a c o n t e n t . A n in t e g r a l c o n v e n t io no n t h e b a c k C D c o v e r w a s t h e b a r c o d e , h a v in g t h is f e a t u r e is v it a l a s it is u s e d t o id e n t if y t h e p r o d u c tw it h in s t o r e s , if w e d id n o t in c lu d e t h is c o n v e n t io n t h e p r o f e s s io n a lis m o f o u r c o v e r w o u ld b ea f f e c t e d n e g a t iv e ly . When looking at other CD covers we found that the US price was listed as well as the UK price, we therefore decided to do this on our cover to again improve the professionalism of the cover. In order to get the correct price US and UK price we went on to the US and UK version of the iTunes website, on these websites we also found the names of the songs within the album which enabled us to check if we had correctly spell the words.

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