The document discusses audience research carried out by sending a questionnaire to a sixth form to understand preferences of a target audience for a music video. The research found that the audience was mainly 16-18 years old and enjoyed R&B/Hip-Hop music equally across genders. It also revealed that the target audience prefers discovering new music on YouTube and would like a music video concept with deeper meaning over performance or materialism.

1. AUDIENCE RESEARCH Tufan Butuner

2. WHY?
There are many different reasons to carry out audience research, the
main reason is to find our target audience. By sending a questionnaire
out to our sixth form it helps us gather whether people like the genre
we chose.
This will help us because if our audience does not like the chosen
genre and song then it would be better to change it to suit the target
audience.
By asking a range of questions we were able to find out which genres
were more popular amongst our audience and if our idea fit the genre.

3. Q1 – HOW OLD ARE YOU?
As you can see in the image of our
results, our audience is mainly 16-
18 years old. This is because we
sent it to our entire sixth form. This
helps us create a video that is more
appropriate and appealing for this
target audience. As they are mainly
teenagers and young adults we
figured that our video idea would be
suitable as R&B/Hip-Hop is a
popular genre amongst this target
audience.

4. Q2 – ARE YOU MALE OR FEMALE?
The second question we asked was
about the gender of our audience.
This was to get an understanding if
our genre was more appealing to
males or females. Our results
showed us that both genders like it
equally which is beneficial for us as
we can please everyone.

5. Q3 – WHAT’S YOUR FAVOURITE TYPE OF
MUSIC?
Our group had expected R&B or
Hip Hop to be the most popular
however Pop and Other were more
popular. Although it wasn’t the top
choice, we still chose R&B because
although it isn’t everyone’s
favourite type of music, they still
enjoy it.

6. Q4 – HOW DO YOU COMMONLY ACCESS
MUSIC VIDEOS?
We asked this question to get an
idea of what platforms we could use
to market our video. Evidently,
YouTube was the most popular as it
is the biggest video sharing website
in the world. Due to it being the
largest, it means that we could
reach to a larger audience rather
than if we put it on radio which isn’t
as popular amongst our target
audience.

7. Q5 – HOW DO YOU HEAR ABOUT NEW
MUSIC?
We wanted to find out which social
media platform our audience used
to hear about new music. As we
can see, YouTube is the most
popular option again as it is the
world’s largest video sharing
website. This shows us that our
target audience heavily uses this
website for music. This will be a
great place to put our music video
to promote our video and artist.

8. Q6 – WHAT STYLE OF MUSIC VIDEO DO YOU
PREFER?
This question allowed us to see
what the audience likes to see in a
music video. In the results we
gathered that our audience likes a
concept based video with a deeper
meaning rather than a narrative
and performance. This is useful for
us as we can possibly add this in
our music video as it appeals to our
target audience.

9. Q7 – WHAT DO YOU LIKE ABOUT MUSIC
VIDEOS IN YOUR FAVOURITE GENRE?
From this question we understand
that our audience likes creative
videos as well as enjoyable and
relatable videos. By researching
this we learn what the audience
looks for when watching a music
video. Creativity and enjoyment are
similar as the audience could enjoy
the music video if it creative.

10. Q8 – WHAT DO YOU LIKE ABOUT R&B
MUSIC VIDEOS?
From this question we found out
that our audience prefers the
narrative over materialistic items.
This helps us as we will focus on
implementing a narrative in our
video rather than girls, money, cars
or materialistic products in general.

11. Q9 – WHAT NARRATIVE WOULD YOU
ASSOCIATE WITH THE MUSIC VIDEO
‘POST MALONE – TOO YOUNG’?
There are a lot of mixed
interpretations of the music video
which benefits us as it leaves us
with many possibilities when
creating the video. Reading the
suggestions helps us produce a
creative music video.

12. Q10 – WHAT DO YOU THINK ABOUT OUR
NARRATIVE BEING ABOUT OUR ARTIST
REFLECTING HIS LIFE AND TRYING TO GET
AWAY FROM REALITY?
Our target audience likes the idea
of our music video which reassured
our group that our concept was a
good idea and if executed properly
our audience would enjoy it. This
feedback is essential as it helps us
decide if our concept would be
enjoyed by our target audience.